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Andrew Wee | Blogging | Affiliate Marketing | Social Traffic Generation | Internet Marketing

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kickassmarketer shows you how to pwn mobile CPA marketing

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Dan Matejsek (pronounced ma-tay-sek), also known as kickassmarketer, recently posted a 48-minute long video in AffPlaybook, which could shed a lot of insight for new and experienced mobile marketers.

As an experienced affiliate and now offer owner, Dan has generated revenue in the 8-figure range with Android apps.

While I am already familiar with several aspects of mobile marketing, Dan shared a number of points from his presentation which are new to me and key to making a mobile campaign with a higher chance of success.

Here goes:

  • While affiliates are very focused on traffic costs and conversion ratios, the offer owners are looking at different metrics. An affiliate might look at click to conversions in order to work out break even and profit points. An advertiser will look at mobile app installs to paid upgrades/in-app purchases.
  • Dan showed live stats of what an advertiser will be look at on the backend and how he evaluates lead quality and whether to allow an affiliate to continue running the campaign or pause him due to poorly converting traffic (from the advertiser’s perspective).
  • Importantly, he shows you what he is looking for and drops several nuggets on how to optimize your campaign and work towards situations where your payout is 3x or even as high as 6x the offer’s street payout.
  • Conversion tracking and traffic optimization is key: If you’re running your mobile campaigns as if you were on a web platform, you’d be using a brute force approach that is possibly leaving a lot of money on the table. Dan shows you how analysing the stats for carrier and handset, plus getting info from the advertiser can make a huge difference between something that is breaking even and something that generates profit on a consistent basis.
  • In one case, an affiliate built a strong campaign on the back of a large pool of data collected. When he came back after taking a break of 3 months, he was able to resume the campaign and continue to see 6-figure a month revenue from the campaign. Which incidentally involved one offer from one network from one traffic source.
  • “The mobile marketing mindset”: The biggest takeaway from the video is getting insight into how and what a mobile advertiser is looking for. If you’re taking notes from his session, you’ll know the right type of questions to ask when working with a traffic source and advertiser.
  • While Dan doesn’t give away the complete system, he gives away enough that a relatively intelligent affiliate will be able to work out a few steps and start testing to find something that works. With a systematic approach to choosing and running offers to test, it’s a matter of working the numbers till you find something that works and sticks for you.

To access the recording, you need to be an AffPlaybook member, and if you’re following the strategies that Dan lays out, your membership will be paying for itself many times over.

If you’re already a member, you can search for the thread “Behind the scenes private tour of mobile advertiser portal tour” (Yes, the title is a little redundant, but the content is good).

If you’re not a member yet, you can access my Affplaybook discount code to get $10 off per month.

You can visit Dan’s blog at kickassmarketer.

Ok, what are you waiting for?

Kindle writing challenge

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Have you ever have a project that you wanted to get out because it’ll be good for you, but you’re just keeping busy with other projects?

I have been planning to get back to writing fiction for the Kindle platform for the longest time, but consulting work, affiliate campaigns and other stuff kept getting in the way.

So here is something exciting to (more…)

Boost your business with Singapore’s Productivity and Innovation Credit scheme

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In an initative to help Singapore businesses combat rising costs, develop new technology and boost their efficiency, the government launched the Productivity and Innovation Credit (PIC) scheme.

The PIC scheme provides tax benefits for businesses that invest in productivity and innovation activities and successful applicants enjoy tax credits and reimbursement of their approved expenditure.That means buying items like computers and other equipment to improve their company’s operations can result in full reimbursement of their business expenses.

For the current year ending December 2014, businesses (refering to self-employed persons, including insurance agents, financial advisors, real estate agents, tradesmen), sole-proprietorships, limited liability partnerships, private limited companies can receive up to 160% reimbursement of approved activities.

What this means is spending $5,000 on a laptop means the government will reimburse you up to $8,000 (ie: 160%) if your business and your expense meets their qualifying criteria.

In particular, Internet marketers and those who use technology in their business operations (just about everyone) can benefit from this scheme.

If you look at the government website to sign up for the informational briefings, you can expect a 2-month or longer wait.

That’s one of the reasons why I’m helping to organize a series of informational briefings conducted by Daniel Goh, who has assisted in the submission of more than 100 successful PIC applications over the past 2 years.

The 160% reimbursement scheme ends this year, after which it drops to a 60% reimbursement scheme, so if it’s something you are considering, you should do it now.

Fill in your details in this form and you’ll receive information about the free briefings to be conducted in the coming weeks: PIC Informational briefing.

Can you make $50,000 a month with emailing?

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Ok, that title is linkbait because I have contacts who are already doing that and hitting 6-figure months about half the time.

Using emailing as a traffic source, your 2 most important factors affecting open rates are:

  • Your email subject
  • Your “From” or sender field

If you have those two down, half the battle is already won.

While some continue to use long-form emails, consider going with simpler emails – a small (more…)