About 6 months ago, I enrolled in an entrepreneurship course at Appsumo. Not because I didn’t know how to start a business, but to get more ideas about how to bring my existing businesses to the next level.
Working through various exercises, I went through old emails to find that questions about working through procrastination, goal setting, prioritization, better project management came up.
It seems that whether you’re new at what you’re doing, or if you’re already experienced, you will be facing challenges that will keep you from getting to the next level in your journey, whether it’s part of building your business, or achieving a goal in your personal life.
It’s probably not surprising that CEOs at Fortune 500 companies also face the same challenges.
In my past life as a tech journalist, I had the chance to interview Red Hat Linux’s Bob Young, Microsoft’s Steve Ballmer, Seagate founder Al Shugart.
The issues are the same, just that the buzzwords have changed. About 10 years ago, “growth hacking” and “lifehacking” didn’t exist. I think they called it “personal development”, “self-improvement” or “business process reengineering” then.
The core challenges are the same though:
- How to do what you’re doing better
- How to overcome boredom, a lack of motivation or mental blocks/self-imposed limitations
- How to establish yourself if you’re new in an area and lack “expert” status
The easier solution is to look at your big problem and break it into small pieces.
Want to start a business? Break it into the 30-40 tasks you need to get done. Then work on those small pieces, getting one done every couple of days.
It’s just like running a marathon. If you haven’t been training, it’s not realistic to get out of bed one morning and expect to run 42 kilometers and do well.
It’s an effort, it takes preparation, it takes planning and following through on your plan.
The big things in life, the “marathons” are not tasks you can easily “wing it” and expect to do well.
Which is where the Mindware Recode comes in.
I did a blow-by-blow recounting of the strategies I’ve been using in the past couple of years. They have evolved with time and their latest version work well for me.
With lifehacking, there’s fine tuning, calibration and optimization involved.
It may sound a little meta to optimize your optimization, but it’s needed if you want to get to the next level.
If you’re like some ideas to get to where you want to be, be sure to check out the Mindware Recode.
I’ll be waiting.
About 2 years ago I had the bright idea that I could multitask by managing or launching 5 different businesses. I had just come off an affiliate management gig, so I figured that it was the right time to work on 3 online businesses and 2 offline ones.
This blog is the only survivor out of the lot. The victims included a half-completed (more…)
One of the biggest obstacles for some with getting started with making money online, specifically affiliate marketing, is the idea of paying for training.
I agree that with many free blogs, free forums and other free resource sites, having to pay something like $67 per month for affiliate marketing training at AffPlaybook seems silly.
It is, until you factor in that 90% of stuff posted online is based on “theory” and/or by people who don’t know what they’re talking about.
So, yes, there are free sites where you can “learn” stuff. Take note that you will be paying with your time, especially if the ratio of quality to junk is low (ie: more junk than quality), and you ultimately will be paying with your money, if you read up on bad advice and try to follow it.
While I had been an affiliate manager before, I encountered affiliates who learnt blackhat (more…)
Every entrepreneur and every business will hit this point.
Facing something that hits you like a punch to the heart.
It could be getting your websites indexed, go dark, invisible off the face of Google.
It could be seeing your Bing PPC quality scores drop to 1/10 for your keywords.
It could be Facebook suspending your Facebook Ads or Facebook profile (also cutting off access to your ads account).
Recently I was following developments in the Kindling forum, seeing a writer who had shut off most of her successful online business to focus on writing.
The sad reality is that the amount of effort is not always (more…)
If you look across the board, it looks like blogs are generally showing lower traffic numbers, compared to about 5 years ago.
Part of it is due to the emergence of micro blogging platforms like Twitter and social media networks like Facebook.
I’m also part of the group that finds it easier to post 50-word updates on Facebook, rather than site down to write 500-word blog post.
Does this mean that blogging is dead?
As with all things that are “dead” or soon to be dead, like SEO, PPC, Google, the announcement of their demise is premature.
While you can’t blog and do the same stuff you did a few years ago and expect the same results, some of the fundamentals remain the same.
Quality content (still) rules: People go onto the Internet for all sorts of reasons. To be entertained, to look for information, to learn stuff. If a website has quality information, it will get traffic, whether it’s on Facebook, YouTube, a blog or a standalone website like Slideshare or Lynda.com
If it’s relevant, people will go out there and get it. It’s just like ca (more…)
Whether you own your own product or be an affiliate, the principle of having a sales funnel and optimizing it applies equally to you.
What is a sales funnel?
It’s a process where you introduce your leads (also known as prospects) to your marketing message, with the aim of hitting your conversion goal, either a sale, collecting the prospect’s information or some other action.
Most marketers will aim for a single goal – the sale. If the lead doesn’t buy, then there’s no followup on the action. This can be considered arbitrage, especially if you have a single opportunity to get the sale.
To make arbitrage work, the following factors will help
- Buying traffic at a low price
- Buying high quality traffic that converts
- Getting a high payout for the offer
Note that the above goals are usually mutually exclusive. That means you probably can’t buy high quality traffic at a low price, and you won’t be able to convert low quality traffic for an offer with a high payout. If you are able to find an offer that is brand new and hasn’t been picked up by many affiliates, or if you find a traffic source that few affiliates and marketers are using, you’d have the opportunity to capitalize on the market gap (at least until other affiliates start saturating your market advantage).
For your strategy to work, you’d also need to ensure that you have enough (more…)