Note: This is a long-ish read, which may take 10 minutes to go through (but it’s worth it).
There is a saying by motivational speaker Zig Ziglar that goes “You can have everything in life you want, if you will just help enough other people get what they want.”
For most of my 20-year career (most of it spent online, thought the same principles of relationship building and business building apply as much to virtual business as much as brick-and-mortar ones), I’ve focused on a couple of values:
- Say what you do when you teach, but more importantly do what you say.
- Understand the expectations of your students/customers, then go beyond it.
- Always aim to be better.
A mentor, who owned about 20 lifestyle brand stores in Singapore, explained the concept of (more…)
So, September 24 was the day, in the words of a Facebook friend, I unlocked an achievement and hit level 41.
I also unlocked a new achievement, gaining about 5 lbs over the course of a meal. Here’s the evidence.
This post should have been posted then, but stuff came up, writing was delayed, so this happened.
At the same time, I was thinking back on what I’ve been doing over the past 15+ years.
Back then I was 23, the year was 1997 when I started doing “Internet stuff”. My first gig was as a web team leader at one of Asia’s largest media companies.
It was also the same year that Yahoo! started.
Besides building a couple of content portals from scratch, I also updated hundreds of (more…)
Are you happy with everything you have right now?
If so, stop reading this and head elsewhere.
If not, read on.
The following steps will help if you want to be successful in business and/or your personal life:
- Having goals
- Having a way to reach those goals
- Reaching those goals
Sounds easy, doesn’t it? I guess most of us (more…)
Note: If you haven’t checked out the original post, you can read it Kindle writing challenge, you can go read it now. It’s ok, I’ll wait.
Ok, read it? Cool.
We’re into day 9 of the challenge and with $1,000 on the line for meeting the target, you can look at my progress at the Google Doc I created to track my progress.
Having not written anything that was long in the past 6 months, it took some momentum to get started again, but once I got going, it became quite easy.
At the end of week 1 (ie: day 7), I’m at 3,871 words, beating my 3,500 word goal and at 19.36% of my 20,000 word goal.
What made this effort more achievable was setting a 500 word per day goal (about the length of a blog post) which makes it much easier to hit, compared to the daily word targets of 2,000 to 5,000 words per day I had set before.
At my current pace, I should be on track to hit the weekly goals, especially if I’m following the system I’ve worked out. So while I’ll still have the “I need to hit my weekly word count, else I’m paying out $1,000 each week” at the back to my head, I’ll be focusing on sharing some (more…)
Dan Matejsek (pronounced ma-tay-sek), also known as kickassmarketer, recently posted a 48-minute long video in AffPlaybook, which could shed a lot of insight for new and experienced mobile marketers.
As an experienced affiliate and now offer owner, Dan has generated revenue in the 8-figure range with Android apps.
While I am already familiar with several aspects of mobile marketing, Dan shared a number of points from his presentation which are new to me and key to making a mobile campaign with a higher chance of success.
- While affiliates are very focused on traffic costs and conversion ratios, the offer owners are looking at different metrics. An affiliate might look at click to conversions in order to work out break even and profit points. An advertiser will look at mobile app installs to paid upgrades/in-app purchases.
- Dan showed live stats of what an advertiser will be look at on the backend and how he evaluates lead quality and whether to allow an affiliate to continue running the campaign or pause him due to poorly converting traffic (from the advertiser’s perspective).
- Importantly, he shows you what he is looking for and drops several nuggets on how to optimize your campaign and work towards situations where your payout is 3x or even as high as 6x the offer’s street payout.
- Conversion tracking and traffic optimization is key: If you’re running your mobile campaigns as if you were on a web platform, you’d be using a brute force approach that is possibly leaving a lot of money on the table. Dan shows you how analysing the stats for carrier and handset, plus getting info from the advertiser can make a huge difference between something that is breaking even and something that generates profit on a consistent basis.
- In one case, an affiliate built a strong campaign on the back of a large pool of data collected. When he came back after taking a break of 3 months, he was able to resume the campaign and continue to see 6-figure a month revenue from the campaign. Which incidentally involved one offer from one network from one traffic source.
- “The mobile marketing mindset”: The biggest takeaway from the video is getting insight into how and what a mobile advertiser is looking for. If you’re taking notes from his session, you’ll know the right type of questions to ask when working with a traffic source and advertiser.
- While Dan doesn’t give away the complete system, he gives away enough that a relatively intelligent affiliate will be able to work out a few steps and start testing to find something that works. With a systematic approach to choosing and running offers to test, it’s a matter of working the numbers till you find something that works and sticks for you.
To access the recording, you need to be an AffPlaybook member, and if you’re following the strategies that Dan lays out, your membership will be paying for itself many times over.
If you’re already a member, you can search for the thread “Behind the scenes private tour of mobile advertiser portal tour” (Yes, the title is a little redundant, but the content is good).
If you’re not a member yet, you can access my Affplaybook discount code to get $10 off per month.
You can visit Dan’s blog at kickassmarketer.
Ok, what are you waiting for?
Have you ever have a project that you wanted to get out because it’ll be good for you, but you’re just keeping busy with other projects?
I have been planning to get back to writing fiction for the Kindle platform for the longest time, but consulting work, affiliate campaigns and other stuff kept getting in the way.
So here is something exciting to (more…)