The Affiliate Summit 2009 Survival Guide, Session Picks And Party Party January 7, 2009
Posted by Andrew Wee in : Internet Marketing, affiliate marketing , 9 commentsI’m triple-barreling this post, which will also serve as a reminder of the sessions I’m planning to attend.
First the survival element:
- Bring business cards, especially if you’d like to drop your name in the running to win a Wii, Xbox, gift card or other incentive the networks are offering. (also known as “offline lead generation”). If you’re selective, I’d think 30-50 business cards are enough. If you’re aggressively giving them out, leaving them on tables, etc, you’d probably need about 10 boxes (1,000 cards).
- Be warm: The weather is pretty cool at this time of the year, bring a jacket if you’re going out in the evenings
- Prep yourself: Prepare a 30 second pitch of what you do and your type of traffic generation, you’ll likely be repeating yourself walking the show floor, attending sessions, at parties, etc. Save the life story if someone is really interested, else a 15-30 second “elevator pitch/synopsis” will suffice.
- Comfortable shoes are a must: Walking shoes: wear them. Your feet will thank you at the end of the day.
- Hydrate yourself: “Las Vegas Throat” is a condition that strikes some, especially with the dry desert air and occasional shouting you’ll have to do. Drink lots of water (or honey and lemon if you can get ahold of it). Else you risk losing your voice at the end of day 1 or 2.
- Max out your carrying capacity: If you’re planning to collect schwag from every exhibitor, you might want to bring a backpack as you’re walking the halls, else you could be weighed down. I think Market Leverage might be rolling out their Cashinator machine, where you grab dollar bills in a vortex of flying money. Good for a few bucks, better for more laughs.
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If you’d like to check out the comprehensive list of sessions, check out the Affiliate Summit agenda.
For parties, Jangro’s “Party A Day” Guide.
For some recommends sessions Angel’s Top 5 ASW09 session picks.
Here’s my session and party guide:
Day 1 (Sun Jan 11 2009):
Meet Market (noon till 6pm, location: Pavilion 8-11): A 1-day meet-and-greet session. You’ll think you can breeze through this area in about an hour, but the reality is that it’ll probably be about 3 hours and you’d have barely made it through half the tables. It’s a good opportunity to (more…)
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Do You Have A Question For The Affiliate Panel? January 5, 2009
Posted by Andrew Wee in : affiliate marketing , 3 commentsIn about a week’s time, Affiliate Summit West will be in full swing in Las Vegas.
Affiliate Bloggers Speak Out Panelists: (Left to Right) Nickycakes, Geordie Carswell, Miles Baker
I’ve the honor of moderating an affiliate marketers panel with panelists: Geordie Carswell, NickyCakes and Miles Baker in attendance.
The session is geared towards newer and experienced marketers who’d like to tap on the expertise of the panel which spans search engine optimization, pay-per-click marketing, social media and blogging.
The panelists and I are compiling questions for the session.
If you’ve a question or issue, go ahead and list it in the comments below.
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Friday Podcast: PPV Strategies With Ian Fernando January 2, 2009
Posted by Andrew Wee in : podcasts , 5 comments
I’ve known Ian Fernando for some time, talking to him over instant messenger and over the forums, so it was great to kick off the new year with inviting Ian on the Friday Podcast to talk about some of the innovative strategies he’s using for his affiliate marketing campaigns.
During the session, we talked about:
- How he got started in internet marketing, especially working 3 jobs at the time
- Some of the discoveries and lessons learned as he got started in affiliate marketing
- Ian is one of the few marketers who blogs publicly about media buying and Pay-Per-View strategies
- Which PPV networks you should take a look at
- Tips to optimize your PPV campaigns
- How to select appropriate affiliate offers for PPV campaigns
- His newest project Affpinions
- A preview of his upcoming session next week at the Affiliate Summit on “Keyword Blasting”
Check out the podcast below:
Resources:
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E-Books Which Make Me Angry December 31, 2008
Posted by Andrew Wee in : Internet Marketing , 7 commentsIf you’re a frequent visitor to my site, you’ll know that aside from affiliate marketing, my other gig is that of product creator - developing information products - books, reports, videos, courses - which are delivered digital. The majority of the online world calls these “e-book” or “ebooks”.
Information can be found all over the internet and begs the question “Why would anyone pay for something that can be found free on the internet?”
The simple reason is that if you’re merely repackaging a blog post, a wikipedia entry, a google news story or a mp3 download, you’re not adding value and you might as well give it away for free.
On the other hand, if you’re adding value to the process, by organizing information, providing advanced applications to a basic technique or providing a comprehensive case study AND your customer gets value out of the process, you are more than justified in charging for your products.
There’s been a recently trend among bloggers and internet marketers to jump on the “I want to build a list” bandwagon. A common incentive to get people to join a list is to say “I’ve written a report on (topic), get access to this report by joining my mailing list now!”
I’ve experimented in the last week joining a number of lists. In some cases, the promised report hasn’t shown up.
In many cases, the report has been nothing short of disappointing. Just because you can hammer out, copy 5 pages of text, convert it into a PDF and offer it online, does not make it a “report” or a “book”. That’s like saying you can buy a smashed-up race car and say you’re a Ferrari owner. It is technically correct, but just so wrong.
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Here’s my take on the issue:
If you’re going to do anything (free or paid), do it (more…)
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The Accidental Domaineer And Laying The Groundwork for 2009 December 30, 2008
Posted by Andrew Wee in : Internet Marketing , add a commentTalk to any marketer and chances are that they’ll have a stash of domain names for projects that may likely never materialize. Talk to the enthusiastic ones and they might have a couple of hundred domains registered at their domain name registrar.
I’ve just renewed another 7 of my current ones for another year at Namecheap, using the coupon code GOLDDEAL (good for renewals if you have more than 50 domains) which saves you a little under $1 in registration costs.
And I’ve picked up a new one using the Namecheap December 2008 coupon code THREEKINGS, saving about $1 too.
(If you’re looking for great value webhosting, check out Bluehost, which was my first shared webhosting account and I still keep it around, even though I have a dedicated server now).
The next step is to start planning and scheduling time for doing something with the domains. A couple of the partners I’m working with are going into a consolidation phase and weeding down the number of projects each person is working on - no more than 2 major projects - which will go a long way to maintain focus. It’s a great idea in my opinion.
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Are You Engaged In “No Rest For The Wicked” Internet Marketing?
Posted by Andrew Wee in : Internet Marketing , 2 commentsAt this time of the year with Christmas and New Year’s reducing the number of official work days in December, has your productivity been affected? Especially for those of us who are tethered to our computers, either because we’re:
- Working
- Hosting/calling in to a conference call
- Playing games
- Watching a movie
- Going through our business balance sheets
- Coordinating with our remote operations team
Or some other activity of your own choosing, I have found that I spend about 1.5 to twice as much time in front of my computer as I spend sleeping on my bed every day.
So do the holidays represent a boon or bane to the internet marketing continually building their business (especially during the holiday shopping season).
Specifically, Do the holidays disrupt your business momentum and do either you and/or your business suffer as a result?
With the 24×7 nature of the internet, it’s inevitable that there’ll be a number of casualties (direct or indirect) are suffered along the rush to be the first and #1, especially in a high stakes game where “Speed can be of the essence. If a blogger is beaten by a millisecond, someone else’s post on the subject will bring in the audience, the links and the bigger share of the ad revenue.”
In the words of TechCrunch’s Michael Arrington: “I haven’t died yet,” although he’s (more…)
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