Monthly Archives: April 2007

Meeting Up With Backend Sale Guru Alex Nghiem

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If you don’t already have a backend sale in mind as you launch your product, you’re potentially leaving hundreds of thousands of dollars on the table…

The problem was that till now, there hadn’t been many resources available to address this need, which was what drove backend sale specialist Alex Nghiem to launch the Backend Cash Manuscript.

andrew wee and alex nghiem

Andrew Wee and Alex Nghiem

I had the opportunity to spend time with Alex on the sidelines of Matt Bacak’s Marketing Madness Live event in Atlanta, Georgia.

And it is astonishing how many marketers could easily have bumped up the value of their products by many times just by investing an incremental effort in their product development stage.

As a content creator, I know that it’s easy to get stuck in the ‘product creation’ mode and neglect to think out of the box for a moment, put in a few more hours and magnify the value of your product.

In a specific case study with a prominent Internet Marketer, Continue reading →

Cutting MyBlogLog Spam With Your Cloak Of Invisibility

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Social traffic is fantastic because:

  • It’s highly targeted
  • It’s immediate
  • It’s low cost and often free

The downside is because of it’s interactive nature (which contributes to it’s virality), spam marketers will always try to flood you, and drown out your message with their spam.

This includes, but is not limited to:

On social community sites like MyBlogLog, Eric and his team have instituted several measure like: limiting personal messages to 20 a day (with an innovative reciprocal message feature in place) , and eliminating animated GIF avatars in favor of single (static) image ones.

But that still doesn’t quite solve the problem of ‘widget spam’ where people with link baiting avatars feature on your sidebar widget that appears on the right of this blog.

Fortunately, MyBlogLog community manager Robyn Tippins informed me that MyBlogLog includes features to Continue reading →

Value Creation and the Affiliate Marketing Big Buck Equation

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Here’s a tip to up your Internet Marketing income, reduce refunds, and increase general goodwill toward info product marketing…

Going by the consensus for recent Internet Marketing guru launches, there has been a sense that many recent products have been underwhelming in their delivery.

And because buyers have the option of a 30 or 60 day refund period, you might have the funds in your account momentarily. You can expect a speedy refund if the product fails to deliver.

How would you ‘wow’ the customer, increase your community’s loyalty and ‘stickiness’?

Provide value.

Overdeliver on their expectations, be honest and true in your product review.

Rather than adopt the latest approach of:

  • Leveraging on the popularity of another product
  • Creating a pseudo “scam revealed!” product review (only to embed your product link later…)
  • Saying a lot of good things about a product you might not even have bought…

Instead, place Continue reading →

Going For The Big Bucks With Seasonal Niches

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You’ll hear Internet Marketers perpetually talking about niches, and they’re usually centered around product or brand categories, such as the Nintendo Wii or Ps3 game consoles, or weight loss/hair loss products or ones related to diet and fitness.

But how about going beyond these to look at seasonal niches.

They could be underserved by Internet Marketers who might be clustered in the ‘traditional’ niches…

Take a look at the Google Trends charts for 3 holidays I’ve selected:google trends seasonal niches

While Christmas has high demand, it likely will have a huge number of marketers creating niche sites intended to cater to this holiday. So it likely will be as competitive as the product niches like weight loss.

Going by our gut feel, Valentine’s Day is a seasonal niche which will likely be overserved too. Continue reading →

Do You Spend Too Much Time Blogging? Blog Strategically

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A complaint I hear is that “blogging takes too much time”.

And then I find out the Internet Marketer has only filed one or two weeks worth of posts before giving up.

Here’s a strategy of developing blog content quickly.

  • Multitask

As you’re surfing the net for research, build a file of interest content, note down their URLs, network with your fellow Internet Marketers, catch up on trends.

  • Develop a Position/Opinion

Think of how the development affects you, or your niche. What is the impact, what are the implications? How will it affect your current plans. Come up with Continue reading →