I’ve created a new podcast which will contain tips and techniques on enhancing your online business, plus some of my thoughts on issues affecting the industry. The podcast will only be circulated via an email list.
Check it out here: Members Only Podcast
Being perceived as an expert in your niche can play a great part in generating buzz, momentum and ultimately profits from your marketing efforts. If you’re a small or medium business, being able to establish mindshare (the perception of yourself or your company as a player in your niche) is a key strategy for newer players. Here are 7 tips to achieving that goal.
Content: Identifying key issues, especially challenges and problems within your industry and offering a solution to those questions builds your reputation as a problem solver. Experts are those with expertise at solving problems.
It also builds goodwill and encourage reciprocity and a “pay it forward” mentality from those who have benefitted from your advice (which leads to a viral/linkbait effect if they distribute/syndicate your content).
Content was one of the major issues that I discussed with veteran journalist and former editor-in-chief of Revenue magazine, Lisa Picarille, for this week’s Friday Podcast. It’ll appear on Friday.
One of the easiest ways to brand yourself is by starting a blog and start putting out quality content.
One major issue I have with bloggers, especially affiliate marketing/internet marketing bloggers is a tendency to excessively sell ad-space or run banners on their blog. If more than half the screen real-estate is dedicated to ads/banners, it leaves a bad taste in my mouth. Are you more interested in making money, or providing information.
Looking at your signal-to-noise ratio (content vs ads) and maintaining a 80% content : 20% ad ratio will create a great user experience. Going beyond a 50% content vs 50% ad ratio is pushing the limits.
Guest author and guest post: If you’ve established a reputation and are seen as credible, take the next step to approach the top 10 channels/outlets in your niche and offer to guest author on their site – whether it’s a news site, a content aggregator or a blog.
If you are known and the site publishes guest posts, you stand a good chance. If not, it’s back to step #1.
In the affiliate marketing context, specialist magazines like FeedFront which comprises an online and print edition can provide great visibility.
Public speaking: Speaking at industry-specific events and related events are Continue reading
Mike Filsaime and partner Joe Holland have recently launched a new “CPA affiliate network” to mixed reviews. But has it lived up to it’s hype? Let’s take a look.
After reading Ian Fernando’s scathing review last week, I wanted to take a close look at Affiliate Jump for myself.
Filsaime is an experienced internet marketer and has created products like Butterfly Marketing, Viral Friend Generator, 7Figure Income and Affiliate Conspirary. Given that Mike already owns affiliate network PayDotCom (where he’s still president and CEO), why has he launched another “affiliate network” Affiliate Jump?
Besides the obvious make money angle (for Filasaime), the jury is still out on the value the new “network” provides. Here’s my take.
“CPA Affiliate network” – I think the term is used loosely here. For one, there’s a $200 entry fee. Affiliate Jump ranks as one of the few (and possibly only) affiliate networks that requires affiliates to PAY to join.
The real world equivalent might be if you wanted to sell your house, you engage a realtor to market your property. You then CHARGE the realtor for the right to Continue reading
Affiliate marketing veteran Jason Rubacky has moved to the ShareASale affiliate network and came on the Friday Podcast to talk about some of the business developments that are in the works at the network.
In his new role as Affiliate Development Manager, Jason will be recruiting established affiliates into the network and helping them integrate affiliate programs from SAS merchants.
Jason also talked about:
Check out the podcast below:
[display_podcast]
Links:
Jason’s IM details:
AIM: jasonrubacky
MSN: jasonrubacky[at]hotmail.com
yahoo: JasonRubacky
One of the most common questions new affiliates will ask “How do I become successful?” Specifically, a recent discussion at the WickedFire affiliate marketing forum triggered a somewhat heated and vigorous discussion. Although you may not get any definite answers, you might move closer to your goal by the end of this post.
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This is a continuing series of “Affiliate Marketing Tips” posts to share marketing and promotion strategies for affiliate marketers. If you’re new to the series, you might like to check out the first in the series “The Industry and Getting Accepted”
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A WickedFire thread polled forum members about how much they were making in CPA marketing (primarily lead generation based offers). Some members were making $500/month in affiliate commissions a couple of months in the industry. While others were making $5,000 – $10,000 about 2 months in. Still others were making much more than that.
Soon, some of the members who’d been stuck at the $500-1,000 per month level were expressing doubt that Continue reading
The availability of web-based services like gmail, Google Docs, Google Analytics, Prosper 202 and Basecamp means that your internet marketing or affiliate business can be run off a low-powered netbook or even off a cheap computer at an Internet cafe. But are you taking enough safeguards to protect yourself?
If anything, the earlier attacks this week which took down Facebook and Twitter for a couple of hours highlights the perils of Continue reading