It takes effort to build and operate an online business, while some marketers will spend nearly all their working hours focused on building their business, others will be looking at ways to run their business more effectively. The question is whether it’s possible to reduce the number of hours you’re working on your business AND increase profits at the same time?

This is a continuing series of “Affiliate Marketing Tips” posts to share marketing and promotion strategies for affiliate marketers. If you’re new to the series, you might like to check out the first in the series “The Industry and Getting Accepted”

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In a recent post, Brandon Adcock (AKA MajorBTA) wrote about how he’s reduced the number of hours he’s worked on his business and yet increase his income.

Some of the ways he’s achieved this:

• Shift his traffic generation to less time intensive methods – specifically to media buying, from search engine optimization before. Media buying is more macro in scope, compared to the resources that SEO typically requires
• Consolidation to focus on 1-2 verticals vs 4-6 before
• More focus on his own campaign, compared to a broad “knowing what everyone else is running” approach to competitive intelligence

While it’s worked for Brandon, will it work Continue reading →