Monthly Archives: January 2010

The Truth Behind Amish Shah’s Magic Bullet System…

If you’ve been on any of the make money online “guru” mailing lists, you’d have received a series of warm-up emails for Amish Shah and Jay Style’s Magic Bullet System which launches tomorrow (Monday 11 Jan) and from the preview videos released so far, it looks like an automatic CPA money making system, but is it the reality? Is it all it’s cracked up to be?

Here’s my somewhat insider’s look on the situation.

I was in the same internet marketing mastermind with Amish and Jay about 3 years ago. Then Amish had been working on his Hexatrack PPC management platform which he was using to run his own campaigns. It was brutally effective and he’s come on the calls going into detail about how he’s killed the last offer he’d been promoting.

Fast forward 3 years, and $250,000 later, and some of the core components of Hexatrack have been developed into the Magic Bullet System, which resulted in a $5,000 workshop in California last year with a number of practising top affiliates, copywriters and conversion experts delivering the sessions. The seminar has been productized into the Magic Bullet System which will combine webinar style training, together with the video recordings (about 20+ hours) from the session.

What’s been happening thus far?

Amish and Jay have roped in JV broker Mike Merz to round up JV partners and Frank Kern who’s developed quite a reputation for stellar product launches. In case you weren’t aware, Frank has been responsible for kicking off the “Dog Training” training products, tattoo-related products and monetizing a host of other niches.

For those in or familiar with the pick-up artist niche, Frank (together with his cousin/brother-in-law Trey) helped Neil Strauss AKA Style (author of seduction/pick-up bestseller The Game) develop and launch his “Annihilation Method” series of Pick-Up Artist home study course.

Frank has since gone on to work on a couple of other big Continue reading

My Business Building Reading List

One of the side benefits of the 20+ hour commute to the US from my home in Asia is buying stuff which costs much more when I buy it at home. Take for example, the Windows 7 operating system. It costs $179.99 for the home premium edition from Amazon, while buying it here costs about $280. Since Singapore’s average per capita income is $51,600 (2008 estimates, CIA WorldFactbook), compared to $47,500 for the US, I don’t see why there should be such a fat premium involved. So you can be sure I contribute to the US economy by buying a bunch of stuff from Buy.com, Overstock,com, Amazon, Geeks.com when I head over.

I probably get one of the highest returns in expertise investing in books and courses to help grow my business and this coming trip is no exception. If you see a guy with a big box of books at LAX or Las Vegas’ McCurran Airport, that’s probably me.

Here are some of my top picks this trip:

Think Like a Champion: An Informal Education In Business and Life by Donald Trump: You might not be interested in real estate, you might even think the Donald is pretty arrogant and possibly wear a hairpiece. But there’s no denying that he’s among the top businessmen who ruthlessly and efficiently promote their business (Richard Branson and Steve Jobs are also among the top for me). I’ve made it a point to get ahold of every book by the Donald and this book which came out last year is no exception. The best way to get value out of this week is not to read it and expect some secret to pop into your head. Instead, if you read the book, and figure out the reasons/motives/motivations behind what gets the Donald fired up, you’re halfway there already. If you can’t figure it out, then you’re fired![Amazon is current running a $7.02 promo on the book, usual retail price $24.95]

Uncensored Sales Strategies: A Radical New Approach to Selling Your Customers What They Really Want – No Matter What Business You’re In By Sydney Biddle Barrows and Dan Kennedy: Sydney Barrows might not be a familiar name, unless you’ve read her 1989 book, Mayflower Madam, which was one of Fortune magazine’s best business books of the year. She’s known for applying business management principles to the world’s oldest profession, having run Cachet, New York’s most elite, premium escort service, catering to rich, powerful and prominent men. Dan Kennedy is one of the thought leaders in direct marketing and copywriting circles. Put the two together and it’s an instant add to my shopping cart.


Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth
By T. Harv Eker: This is motivational/self-improvement expert T. Harv Eker’s seminal book on rewiring your mindset to set yourself up for success and wealth building. Comparing him against his nearest peers Robert Kiyiosaki and Anthony Robbins, I feel that Harv has more depth and more actionable strategies, especially when it comes to planning for a successful business and building your wealth. This book is coming to 4 years since it was first published. But if you don’t already have a copy, it should occupy a place in your library to give you some business building ideas.

Although none of these books make the promise to grow my business, I expect that like in the past, getting a couple of ideas from each book to implement in my lead generation, sales funnel or conversion process can easily grow the business by another 10%. Compound the effect of continually refining the business system and you can make your business work for you.

Affiliate Summit Discount Code and Survival Tips

If you’re headed to the Affiliate Summit West 2010 (in Las Vegas)  for the first time (or even if it’s your 3rd or 4th time), you might want to take note of the following tips to get the most out of the experience.

Note: If you haven’t registered yet, be sure to get your Affiliate Summit passes now and use the code “ASW10WEE” (good for 10% off any type of conference registration). Affiliate Summit co-founder Shawn Collins just told me over instant messenger that summit registrations will close in the next 24 hours (or less).

Tip #1: Get your summit pass, book your hotel, confirm your travel arrangements if you haven’t yet. Official room rates are $169/night at the conference venue, the Rio, so you might want to get rooms at the Wynn or the Encore at that price point or marginally higher.

Remember the event is from the 17th to 19th, that’s next week, so don’t make plans during that time.

Tip #2: Confirm your meetings, parties and one-on-one meetings ahead of time. I’ve been sending out emails, twitter direct messages, IMs to set up calls, confirm dinners and parties. There’s likely 2-3 great things happening during the same time slot every day, so you’ll need to prioritize.

Also if you’re planning to meet someone – your affiliate manager, a fellow affiliate or a potential business partner – be sure to get their cell, arrange a breakfast or lunch meetup. Although the event isn’t the largest, having a couple of thousand people at the same venue means you might go 3 days without bumping into them.

Tip #3: Get in early. Las Vegas’ McCurran Airport is notorious for delayed flights due to turbulence, and I’ve spent 1+ hour circling over the airport and missed the entire Meet Market one year. If possible, fly in on the 16th (Saturday), and relax before the event proper, that way you’ll be fresh instead of doing a Keanu Reeves-style Speed rush to get to the conference venue.

Tip #4: Sleep is a rare commodity. Expect to get little sleep during the conference, especially if you’re like some of the party-deprived affiliates out there. It’s not unusual to crash at 3am, then start your day at 10am (you could sleep through, but what’s the point?). That means you should avoid working all night on your Valentine’s/tax campaigns and have a good night’s sleep before the conference.

Tip #5: Stay the course: Although it’s a 3-day conference, the event picks up momentum around the evening of day 2 (Monday). If you’re not staying through till Tuesday evening (or staying over till Wednesday morning), you might be missing out on a lot of fun. Watch for fellow bleary-eyed affiliates at McCurran on Wednesday morning.

Although it is quite a pain to fly 20 hours each way from my home in Singapore, it’s worth making the once a year journey. Will you be there?