Monthly Archives: May 2010

Affiliate Summit East 2010 Discount Code and Highlights

4 Replies

A buddy of mine googled for “ASE2010 discount code”, “affiliate summit discount code”, “affiliate summit east 2010 discount code” and found discount codes for past shows, but couldn’t find one for the upcoming Affiliate Summit East 2010 in New York city, Aug 15-17, 2010 at the Hilton New York.

Frustrated, he bought 2 platinum passes ($1,249 each). I have Affiliate Summit discount codes that work, so I guess I could have saved him about $240 bucks. Oh well.

Here is the Affiliate Summit East 2010 registration link.

Be sure to use discount code/coupon code “ASE10WIAW10” it’s good for 10% off silver, gold, platinum or diamond.

Being in New York, it’s not uncommon to find $700/night rooms. The Affiliate Summit organizers have got a pretty sweet $229/night deal at the Hilton. You can save even more with the $189/night non-refundable rate. Expect that with taxes and service on top of it, it’ll be another 10-15% more.

What’s new with ASE2010?

They’re changing the format in which sessions get voted. Previously it was just the Affiliate Summit advisory panel which voted for sessions. For the upcoming ASE2010, there’ll be a public voting segment at Slinkset to vote for your favorite sessions.

There’s a total of 32 sessions slot available (8 time slots with 4 concurrent sessions), plus possibly some spillover might go to the “Ask the Experts” tables.

As of right now the top 3 sessions are:

List Building Playbook

Session Description: Learn how to get recurring customers without owning any products!
Session Speaker: Brian Evans, Internet Marketing Entrepreneur, Rocky Media
Sam Rusani, CEO, Pure Rock Marketing
Session Classification: Beginner, Affiliates/Publishers, List building

132 points

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Avoiding the Google Slap

Session Description: Panel discussion with key executives from Google and ClickBank on landing page quality scores and ad quality guidelines, and how affiliates and other site owners.
Session Speaker: Dush Ramachandran, Vice President – Business Development, ClickBank
Frederick Vallaeys, Product Enagelist, Google
Session Classification: Intermediate, Affiliates/Publishers, Google

74 points

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REAL Media Buying Case Studies

Session Description: See the actual results of over $200,000 worth of online and offline media buys for strong niches in the CPA affiliate space, successes, failures and optimizations.Learn new traffic sources you may…
Session Speaker: Rob Craven, Director of Media, AtLast Inc
Session Classification: Intermediate, Affiliates/Publishers, Multiple verticals

60 point

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The biggest pain associated with voting will probably be having to register for a slinkset account.

But might be worth it to catch one of the speakers you want to hear from.

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Here’s some other info about the event:

The info is direct from Affiliate Summit co-founder Shawn Collins:

1) I am guessing that proposal were voted in only based on Aff Summit advisory board votes in the past. Is this right?
Yes, the previous proposals were picked from the voting of the advisory board only – this is the first time to have public voting, and it will be combined with the advisory board voting to get a more comprehensive view on what people want to see.
2) Why the change to this new system?
We’re always experimenting with different ways to improve the conference, and we wanted to see if we could please more people on the content side by considering more opinions.
3) What’s the new weightage going to be? 50% public votes and 50% advisory board votes? If not, can you disclose what’s the ratio?
Yeah, that’s the plan, and we’re monitoring a few things to catch people who try to game the system.
4) With 29 votes for the top presentation and about 4,000 to 5,000 attendees per conference, do you feel it’s representative of the attendees needs?
The voting just opened yesterday, and it goes through May 14. Regardless of the final, overall number of people voting, we are guaranteed to have more voices represented in the process than we ever did in the past.
5) If not, will there be any manual intervention for session approval?
We’ll see how it all works out – if it looks like somebody stuffed the ballot box, we’ll take that into consideration.
6) How big do you expect the attendance to be at the upcoming show?
We’re expecting 3,500, which would be up from 3,076 last year in NYC.
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Here’s the registration info again:

Here is the Affiliate Summit East 2010 registration link.

Be sure to use discount code/coupon code “ASE10WIAW10” it’s good for 10% off silver, gold, platinum or diamond.

Who puts up with this crap?

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In testing new traffic sources, I’m amazed that many PPV networks, alternative CPM/PPC networks lack features that longtime Google AdWords advertisers would be used to. Reliable conversion tracking, A/B split testing, accurate and reliable stats that don’t differ from your affiliate network stats with a variation of 50% (equivalent to shooting in the dark in my books).

Which might lead some to throw a Chris Crocker style hissy fit. (revisit the goodness here (NSFW)).

What’s worse is the poor user interfaces that some of these networks have created. Poor documentation and even worse site navigation means checking out your stats might require five mouse clicks and setting up a new campaign via their web interface might take an hour or more. (Think the FB Ads submission/re-submission/re-submission/re-submission goodness even before the FB slap).

So after you get over your “Why? Why? Why? Why? Why? Why? Why? Why? Why? Why?” moment, just sit for a moment. If you think about it, probably 90% of the wannabee affiliates and internet marketers are going to give up. A smaller percentage will trawl through their 4,000-plus entry poorly organized “support database” to figure out how the system works. Not to mention some will just set up their campaign just plain wrong, because they didn’t go through all the steps because they decided to say “screw the documentation” and are just winging it.

If you take the effort and muck around in the dark and actually make some of these weird traffic sources work for you, you’ll find very cheap traffic (keep an eye on the lead quality) and low or no competition.

/end rant.

Now go check out this month’s Internet Marketing Cookbook update: Profiting from Tier-2 PPC Networks.

Internet Marketing Cookbook May Update: Tier-2 PPC Networks

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Since the Google Slap took place some time back, it’s been no secret that many affiliates and internet marketers have been switching to alternative traffic sources, including social network advertising (primarily Facebook Ads and Plenty of Fish) and dabbling in impression-based advertising and media buys (like AdSonar, Pulse360).

Depending on your experience, it could have been a better experience compared to bidding on the big 3 PPC network, or a terrible one.

What’s worked for me in recent months has been looking at Tier-2 PPC ad networks. Which shouldn’t be a surprise if you’re constantly looking at and testing new sources. Just like any other traffic generation strategy, some smaller PPC networks will have low traffic, poor lead quality or all of the above. It’s a matter of testing and tracking your campaigns that’re going to show you the winners and give you enough information to pause or delete losing keywords.

In this month’s InternetMarketingCookbook update, I go through:

  • Some of the key differences between the Big 3 PPC networks and their smaller tier-2 brothers.
  • How you should structure your campaigns differently and ways to implement tracking
  • Strategies to test offers and determine the winners.
  • Tips to decrease your PPC costs and increase traffic
  • And much more!

Visit the InternetMarketingCookbook to find out more.