What’s the best CPA offer to promote?

15/12/2010

Besides getting this question often in my email, I see this regularly on affiliate marketing and CPA-focused forums, so it’s worth trying to answer the “What is the best niche/offer to promote?” question.

I’m assuming that you’re using some form of paid traffic, like PPV, PPC or media buys.

Rule #1: You need to have some form of tracking. So whether you’re using Smart Link Manager which I helped to develop, or CPV Lab, or the free Prosper202 script, you’ll have an idea how effective your marketing is.

There’s a quote attributed to American retail entrepreneur John Wanamaker that goes “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

If you’re not tracking the effectiveness of your marketing spend, you’re going to be in trouble.

Especially with the tools available with online marketing, if you have these tools in hand and if you’re not spending time to master conversion tracking and analytics, then you might as well be marketing blind.

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Rule #2: Pick a niche, stick to it, master it

Sure you’ll hear about $1,000/day campaigns, and maybe even campaigns that are multiple times that. And no, not all of them are BS.

What you’ll probably hear is that these are pretty optimized, after the marketer has run multiple split tests, incorporated elements that bump the conversion rate upwards, and scaled their traffic campaigns for this offer.

If you’re starting out, strive for break even. Then cut out the losing URLs, keywords, and optimize the winners.

You’re not likely to do this from the beginning. I’m going to stick my neck out and say that you won’t achieve this 99% of the time.

But if you keep at a niche/offer with some potential (talk to your affiliate manager or fellow affiliate about this), and specialize in this area (meaning you do your best to understand the leads’ behavior and how the offer works, you might eventually hit pay dirt.

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Rule #3: Network, take more action than you chat/read/post.

The best inside knowledge won’t mean a thing if you don’t take action.

So, get an offer up now. Set up traffic campaigns to your offer within the next hour.

This is not rocket science, but more than 50% of new affiliates drop the ball even when they have a step-by-step plan to setting up and getting their first campaign off to $100/day.

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The reality is that there’s no “best” niche.

You just have to pick your:

high competition, high profit
low competition, lower profit
low competition, high profit (not easy to find)

offers and niches.

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You may also like to check out PPV Playbook (and save a couple of bucks with the PPV Playbook discount code)

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13 comments on What’s the best CPA offer to promote?

imkazu
December 15, 2010 at 3:34 am (13 years ago)

“The reality is that there’s no “best” niche.”

couldn’t have said it better myself … you make your own best niche
Amit
December 16, 2010 at 2:42 am (13 years ago)

Andrew, is the PPV Playbook discount still available?
Robert
December 16, 2010 at 5:31 am (13 years ago)

“…more than 50% of new affiliates drop the ball even when they have a step-by-step plan…”

I think it’s safe to say you can bump that figure up to over 90%.
Andrew Wee
December 17, 2010 at 1:30 pm (13 years ago)

Hi Amit,
It is.
Can you drop me a note via my contact form and I’ll mail you one.
Andy Rockwell
December 31, 2010 at 1:25 am (13 years ago)

Great advice about just trying to break even at first. It seems like people lose patience, and don’t find the winning combination of banner ads / offers. CPA takes time, but is worth it if you stick it out. Thanks for sharing!

-Andy
filmindire
January 3, 2011 at 5:22 am (13 years ago)

very good about this topic. good job and nicee
oyun
January 21, 2011 at 6:53 pm (13 years ago)

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