Comments on: How Affiliate Managers Should Get Their Act Together

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By: Deck Jets

Deck Jets — Tue, 23 Nov 2010 01:59:29 +0000

It’s good to see you posting on this topic, I need to bookmark this web site. Keep up the good work.

By: ewoww

ewoww — Thu, 22 Jul 2010 05:37:42 +0000

Great post Andrew. Thanks for the kick in the butt reminder to get on my game. 🙂

By: Affiliate CRM

Affiliate CRM — Wed, 21 Jul 2010 21:20:13 +0000

One of the things I have come across while being in this industry is tracking and accountability, and I don’t mean cookies. The reason you get those bone head emails is because nobody took the time to document what they were doing. Most companies or AM’s don’t have a good CRM. Outlook and excel or Direct Track do not qualify as a crm. Had the affiliate manager kept track of emails, communications, campaigns run, niches, etc in a tool then when they decided to leave the next could have had all that at their fingertips and picked right up without sending out bone head profiling emails. However if someone was following this methodology that you outline, which is simple sales pipeline management they likely wouldn’t be handing the reigns to someone else because they actually did their job effectively.

By: andrew wee

andrew wee — Fri, 16 Jul 2010 00:32:16 +0000

In reply to Ivan. I can post this, but whether anyone takes any action might be a different matter.

By: andrew wee

andrew wee — Fri, 16 Jul 2010 00:31:34 +0000

In reply to Ben @ POF.

@Ben – you neglected to mention that once everyone has a little alcohol in them, everyone becomes good friends and the secrets spill out.

Hence, I make it a point not to drink (too) much during conferences, as our mutual friend, John Chow, found out….

By: andrew wee

andrew wee — Fri, 16 Jul 2010 00:30:10 +0000

In reply to Earl Grey. Actually, AMs have a base pay and a performance component. If you have a few super affiliates under your belt, the pay will be very decent.

By: Ivan

Ivan — Thu, 15 Jul 2010 20:34:58 +0000

good post Andrew… this will definitely make all affiliate managers thinking about their objective and how to maximise their overridding commissions…

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Wed, 14 Jul 2010 23:13:53 +0000

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By: browie

browie — Wed, 14 Jul 2010 22:26:46 +0000

Great tip Andrew. Get out there and show your face in some of these places.

By: Lorne Fade

Lorne Fade — Wed, 14 Jul 2010 19:49:05 +0000

I think any affiliate manager worth his weight should know how to run their own “profitable” campaigns, and be active in affiliate marketing circles/forums above and beyond what they normally are expected.

Geoff Marcy was a prime example of that type of aff. manager, he will be missed dearly.

By: Ben @ POF

Ben @ POF — Wed, 14 Jul 2010 18:44:58 +0000

LOL @ the bone headed intro email. I think an essential question to ask any affiliate is, “What do you drink?” 🙂 Attending conferences is key as well, it’s nice to put a face to a name.. of course, ASE would easily put you behind a good chunk but, like you said, it takes money to make money.

By: Brian Hawkins

Brian Hawkins — Wed, 14 Jul 2010 17:41:45 +0000

good point, it doesn’t take much to find the players that are somewhat vocal in this space.

By: Earl Grey

Earl Grey — Wed, 14 Jul 2010 16:32:29 +0000

Hi Andrew Pee Pee

Remember affiliate manager is a very very low paid position and lots of the reasons for being hired is your list of affiliates you can bring so promising big and delivering low just to get a wage is part of the job