Making your online business work in 2011
Although I haven’t been blogging as often in recent months, I’ve been receiving emails about getting your online business started and scaling your sales and profits. I’ve been responding to many of these emails and will probably post the most frequent ones here as many readers have the same type of questions.
Here’s a recent one on getting started, especially if you’re:
- new to internet marketing
- struggling to generate a profit, if you’ve been trying out stuff for some time.
Here goes:
Advice from friends/how to get started: Does PPV work/is it tricky?
Before taking anyone’s advice, I would look at my friend’s internet business to determine how credible he or she is.
In most cases I will ignore how long they have been doing it for, and instead get a feel for how successful their business is.
Are they making $100/day? $1,000/day? $10/day? $10,000/day? $1/day? $0/day?
That would be my first guide to how successful they are and whether I should follow what they say.
–
Using free vs paid traffic:
Everything has a price.
Paid traffic requires capital.
“Free” traffic requires time investment.
You need to know the value of your time.
If your hourly worth is $x/hour, that means each hour you work – whether at McDonald’s, at a 9-to-5 job, working on elance/odesk, etc, you could be making $x/hour.
So if your internet business is making $1/hour, and you could be making $6/hour at McDonald’s, you would probably be better off working at Mickie D’s.
The exception is if you’re able to scale your online business from $1/hour to more than $x/hour within a reasonable timeframe, you should focus on your online business instead.
–
How to grow your earnings from $x/hour (your current income level) to $y/hour (your intended income target).
You could:
1) read blogs, forums (usually free)
2) buy ebooks
3) buy courses
4) purchase a subscription to a membership site
5) attend workshops
6) invest in coaching (Marketing expert Jay Abraham has coaching programs costing $250,000 per year, plus a percentage of your revenue)
The options I’ve listed above are listed in order of cost, from lowest to highest.
Sometimes, you could get high quality training from a cheap source, like a blog like Mr Green or Finchsells.
A lot of time, you will get parity on your investment (ie: you get what you pay for).
My recommendation for the past 2 years has been to invest in PPV Playbook, a paid membership site. (be sure to check out the PPV Playbook discount code if you might be interested)
Although PPV Playbook’s focus may seem to be on PPV marketing, the paid forum also has comprehensive sections on SEO, PPC, media buys, social media. It also has other sub-forums focused on growing your business, managing your time and business assets.
–
Is PPV Playbook for everyone, including newbies?
Probably not, if you’re not serious about your business, you probably won’t take action anyway, so you probably will have difficulty growing your business anyhow.
If you’re broke, you will probably struggle to find the time or cash to do anything effective, my advice is to build your capital.
In starting any offline retail business, you’d probably need at least $50,000 of operating capital to get started – fitting out a retail shop space, purchasing inventory, rent, utilities, etc.
So while an online business is low cost, to say it will cost nothing, in terms of time or investment, is not being entirely honest.
–
PPV Playbook has a series of tutorials (including videos) and is constantly being updated.
It also has case studies and members share tips and strategies to help you set up and optimize your campaigns.
The focus is on building a long-term profitable business.
–
Affiliate marketing training: the bottomline
I take a look and have gone through most of the products and training in internet marketing and affiliate marketing.
Everything from $10 ebooks, all the way up to high ticket coaching programs.
I’d put PPV Playbook among the top resources for these types of products.
–
I can’t say that EVERYONE will benefit, but if you’re serious about generating online income (especially if you’re tried for some time and aren’t getting the results you desire), you might like to try PPV Playbook for at least a month, and get some campaigns up within 7 days of joining (not taking action is a recipe for failure too.).
–
Interested in checking out PPV Playbook?
Be sure to mail me for a discount code.
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January 10, 2011 at 11:06 am (13 years ago)Great advice, thanks for hitting some points. But as usual, people are looking for more specific instructions on how to make it online. I suffer from information overload and info addiction as well. I’m tired of “theory” and will take action hoping to make some extra income. I don’t want to be rich, just some nice supplemental stream of money part time from home so I can keep up with bills and kids who are college-broke
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