Lee also happens to be doing a promo for his Earners Forum site, targeted at Internet Marketers, with a “Webmaster Inspiration Month” contest. To sweeten the pot, there’s $5,500 worth of prizes at stake, including a iPod Touch, cash prizes and other assorted goodies.

There’s about 7 contests within the competition, each with a distinct winner, so you could submit a blogging-related entry, a forum-related one, affiliate marketing, SEO, or a rags-to-riches one.

Each prize package includes:

• $250 worth of Text Link Ads
• $250 CASH from NeverBlueAds
• 24 T-Shirts to promote your blog or site

Regardless of whether you win or don’t win, I believe posting your entry and sharing your experience could inspire newer marketers along their journey. You can help “pay it forward” so to speak and benefit too.

The contest ends October 31st at 11:59pm CST. Check the contest details.

Here’s my blogging entry “Ruthless for the People…A Blog Story“…

Your votes (known as “Backs” on EF) are highly welcome and greatly appreciated.

The second installment of Jo Han Mok and Matt Bacak’s Internet Millionaire Incubator hits Singapore this Friday.

It’s a 3-day event with some of the top Internet Marketers giving you their strategies and tips to succeed online.

In particular, these 2 guys alone are worth the ticket price:

eBay Specialist Adam Ginsburg and Internet Marketing guru Kirt Christensen

Adam Ginsburg: I travelled to Atlanta, Georgie earlier this year to listen to Adam speak and I’d rank him among the top 3 eBay experts around. He talked about how he’s sold $20 million worth of pianos on eBay and has now moved on to flipping properties (houses and buildings) on eBay.

Additionally he had one of his students who enrolled in his program a year ago, a single mother with 4 kids, talk about how she now generates more than $10,000 a month from her eBay business.

Adam has also appeared in master marketer Dan Kennedy’s programs, together with the likes of Yanik Silver, Bill Glazer and John Carlton.

This is the perfect opportunity to get tips from Adam on starting up your eBay marketing efforts or bringing it to the next level.

[Adam’s actually the reason why I’ve been focusing on eBay recently and have sold a number of items using his techniques]

–

Kirt Christensen: Kirt’s a very Internet Marketer having been in the industry for some time. If you’ve listen to Matt Bacak speak, you’d probably heard about the Internet marketer who runs his business from his swimming pool. Matt was refering to Kirt.

If there’s one marketer who’s just about done it all, it’s Kirt. Besides his info products, Kirt’s also been successful at PPC affiliate marketing, membership sites and video marketing and training.

I’ve had the opportunity to talk to Kirt a number of times because we’re in the same mastermind and he’s given me a number of techniques to enhance my video marketing efforts.

–

I guess one concern some might have about the event is: “Will it be a pitch fest?”

I attended the first Internet Millionaire Incubator last year, and the sessions were very content heavy, especially the ones by Keith Wellman and Warren Whitlock.

If you’re a newer Internet marketer or eBay auction specialist and your income is less than $5,000 a month, you should take advantage of this opportunity and attend the Internet Millionaire Incubator which runs this Friday, Saturday and Sunday, 9 am to 7 pm at the Singapore Expo center.

The other speakers include:

• John Childers
• Frank Garon
• Chris Moreno
• Mark Anastasi
• Randy Charach
• Jarl Moe
• Patric Chan
• Debra Thompson
• David Cavanagh
• Matt Bacak
• Jo Han Mok.

Tickets are $288 and available at the Internet Millionaire Incubator site.

I have a limited number of tickets available which Jo Han offered my list at a substantial discount. I’d like to offer them to my list members and if there’re any remaining to my blog readers.

If you’re interested, drop me a mail at the contact form with your name, email and contact number, and we’ll contact you if you qualify.

Thanks to Shawn Collins and Missy Ward who conceptualized Affiliate Summit and have been grown it from strength-to-strength at about 200 participants in the first AS in 2003 till more than 2,000 at the recently concluded ASW.

It was a great opportunity to meet up face-to-face with a number of the online marketers I’d been reading and talking with over the past few months like ShoeMoney, Scott Jangro, Kris Jones, PlanetAndrea, Jon Fisher from WickedFire and Joe Whyte.

Becky “Webmoxy” Ryan was a friendly and intelligent person to talk to (even though I was deep in thought and seemed to have unintentionally ignored her when she called out a few times).

Maura, Robyn, Andrew Wee at the Pepperjam booth

Shoemoney’s assistant Nicole

Webmoxy Becky Ryan

More surprising still was the fact that a number of affiliate managers and affiliates whom I hadn’t met prior to ASW mentioned they enjoyed reading this blog.

Blogging can be a solitary affair and it’s comforting to have face-to-face validation (which gives a human face to the otherwise clinical awstats’ 6000+ monthly uniques).

Although I missed them, perhaps I’ll have a chance to catch up with Super Affiliate Ros Gardner, BlogKits founder Jim Kukral, Sam Harrelson and SleepyBlogger Robyn Tippins at the next event. I heard Neil Patel and Cameron Olthuis had to leave Sunday evening for school, so I probably missed them by a hair.

What I greatly appreciated was the opportunity to meet Mike Krongel and his team over at Copeac. They threw a killer party for the WickedFire folks over at the Caramel Loung in the Bellagio.

It’s a great opportunity to have met up with WickedFire founders Jon and Brandon and WF members like John “I like c**k”, SEO_Mike, chrislingle, lerchmo, jDog, DruSam, Surly, Kaveman, Smaxor, Jon Warass, ExEngima, Rick.

Mike Peters from Software Projects had some interesting stories to tell too.

I’ve been listening to some of the post-ASW buzz and one of the issues I’ve heard is that the workshops didn’t provide good information.

I think the major element of a ‘summit’ is to share ideas. And given the time constraint of a 1.5 hour session, I’d doubt it’s fair to compare AS’ workshop sessions with Elite Retreat or other multiple day workshop focused on a single topic like SEO or list building.

I had the opportunity to speak to merchants making their first foray into affiliate marketing and they seemed to have got basic information to follow up on their efforts.

The biggest benefit of ASW is ‘being there’.

And ShoeMoney has rightly pointed out that the best exchange of ideas takes place after the workshop, in the bars and restaurants after the sessions end. In a more relaxed environment, you have an open exchange of ideas and trading information on what works and what doesn’t.

And herein lies the rub, Internet Marketing has more to do with relationship building and personal contact, than just the technology aspect that people generally get obsessed about.

Online marketing is more than composing the best Web copy, or optimizing your landing page or PPC campaign.

If you don’t have grassroot supports from your peers, whether it’s getting feedback on something you’re implementing, or even working together on a project, you can still succeed, it will just take a much longer time.

You can, of course, read about ASW and other events from this blog, though in the long run you’d be missing out on some great networking opportunities.

Affiliate Summit East will be coming up later this year.

Will you be there?

Attendees from the first ER paid $4,500 per head to attend the exclusive event.

The upcoming second ER to be held on 19 and 20th March in San Francisco is raising some hackles with its $4,950 price tag.

I’ve often heard the question on the forums and a number of Internet Marketers have been asking me this question:

Is it too much?

And often I hear the gripe that paying $4,950 which works out to $2,500 per day over the 2 day workshop is too much.

I think there’s a major problem here.

And the problem is with the person asking the question.

See, I have been doing business consulting and training and managing start-ups for the better part of 10 years.

I’ve almost never looked just at how much something costs, because that’s only half the equation.

What’s more, ok, I understate it here, what’s of the utmost importance whether you should invest in the opportunity is your return on your investment (ROI if you want the jargon).

If you spend $1,000 on an investment, what would you like to get out of it? $1,050? $2,000? $10,000?

My personal benchmark has always been to get a minimum 10 times return on my investment.

If I were to spend $5,000 on an opportunity, I’d expect to get at least $50,000 back in net profits.

So the question is whether Elite Retreat is overpriced?

Looking at this issue rationally, value is a function of your return over your investment (Return / Investment).

This are the two constraints on the issue:

1. The investment is fixed ($4,950)
2. The return is not fixed.

The return is determined by what you want to get out of the event.

Speaking to Jeremy Schoemaker (aka Shoemoney) on the sidelines of Affiliate Summit West, he mentioned that one of the ER participants from the first workshop was now generating $2,000 a day.

Ok, I’d admit that I didn’t nail Shoemoney on whether it was gross or net profit. But even assuming a worst case scenario that it was ‘only’ a 50% net profit, that’s a cool $1,000 a day, or $365,000 a year.

On a $4,000 investment.

So the issue now is whether the ER trainers will be able to deliver on their objectives to bring you to the next level.

This time around, they’ve assembled a cast of trainers comprising:

• Shoemoney (Search Engine Marketing, Branding, PPC, and Arbitrage)
• Kris Jones (Affiliate Marketing and Search Arbitrage)
• Lee Dodd (Community Building and Web Real Estate)
• Aaron Wall (Search Engine Optimization)
• Darren “ProBlogger” Rowse (Blogging and Monetization)
• Neil Patel (Social Media Optimization, Reputation Management, and Viral Marketing)

So between them, I believe they have most of the bases covered. I’d think that if you were more concerned about topics like domaining, copywriting, product creation, which aren’t specifically covered in the presentations (although some of the speakers have experience in these areas), what you can do to ensure your own success is:

1. Do your preliminary research beforehand
2. Do the necessary testing
3. Compile all the questions you have and bring them to ER.

Talk to the panel of trainers and fellow participants and do whatever it takes to get the necessary knowledge to get yourself to the next level.

I’m sure that even if they aren’t able to directly address your query, one of them will be able to direct you to resources to get the information you need.

Will going to ER provide the magic antidote to all your burning questions and make you an overnight millionaire?

Not likely.

Neither will signing up for a myriad of courses, or buying a million dollars worth of ebooks.

What will bring you the success you desire is the determination, perserverance and most importantly, effort, to move yourself one step closer to success.

Obviously, Shoemoney and his team have planned a roadmap for Elite Retreat to make it a major initiative this year with sessions planned in Orlando (May), Chicago (July), Phoenix (Sept), Dallas (Nov).

Should you consider investing the $4,950 for the event?

Only if you see yourself investing the effort necessary to bring yourself $50,000.

You can also read some of the related posts by:

• Kris Jones
• Neil Patel
• Shoemoney
• Lee Dodd
• Aaron Wall
• Darren Rowse

For more details, you can visit the Elite Retreat website or call PlanetAndrea at 1(800) 888-8151.

You don’t already need more content than what you’ve already seen on their blogs and forums, but here’s the difference that makes a difference.

The major obstacle and stumbling block for 99% of online marketers is your mindset.

And it’s not something you can rationalize, but rather an emotional reponse.

Sure, all of us can think we theoretically earn a million dollars a month, but the question is whether you feel you have the ability and are motivated to achieve it.

Jeremy Schoemaker (Shoemoney), Andrew Wee, Jon F (WickedFire)

If you have no expectations about your online earning potential, you’d likely be happy with earning $1.

But from there, whether you hit the $10/day, $100, $1,000 or $10,000 level all depends on the ‘glass ceiling’ you’ve set for yourself.

Internet Marketing is truly a mind game.

Because once you’d set your mind in motion, you will go all out to find the strategies to reach the next level.

Here’s my personal beliefs that will help you reach the next level:

• Never Stop Learning

Things never stay the same. Expect change. And deal with it. Whatever doesn’t stop you will only create a barrier of entry for other.

• Problem-centered or Solution-centered

Are you someone who’s apt to complain or get stressed when a problem arises.

If you shift to a solution-oriented approach when something happens and you’re able to deal with it sooner than the others, you’d have a headstart on your competitors.

• Test, Test and Test

The first step is to take action, the second is to test everything. Never take anything for granted and you could see increases of 10-20% in your results.

The most important attribute, however, is persistence. If you work at something long enough, you might not get the same results you’re aiming for, but you’d be pretty close.

I’ve been talking to the WickedFire folks and we’re psyched about meeting up.

I’ve planned out my itinery and will likely be spending more time networking and attending sessions, compared to drinking and clubbing.

There are a number of networking parties including one hosted by oneNetworkDirect and Wynn Las Vegas at Wynns’ TRYST nightclub which features a private lagoon. If there’s one phobia I have, it’s dancing in public.

We’ll see how this pans out.

Besides visiting the exhibit halls, I’m planning to attend the following sessions:

Day 1 (Jan 21, Sunday)

• Exhibit hall from the time I arrive (likely about 5pm)
• Ice Breakers Networking session (7pm to 9pm, venue: Platinium)

And the WF folks have arranged a football event with the XY7.com Affiliate Management folks.

Day 2 (Jan 22, Monday)

• WF Breakfast (9am, Bally’s)
• Marketing Your Affiliate Site – Outside the Box (Scott Hazard, Cooperative Affiliates Inc, 1130am – 1230pm, Classroom #B Silver)
• Optimizing with Your Merchant Partner (Jake Bailey, Overstock.com, 2pm – 3pm, Classroom #B Silver)
• Ask the Experts: Super Affiliates (Jon F (WickedFire), Jeremy Schoemaker (Shoemoney), Andrew Johnson (Web Publishing Blog) (330 pm – 430 pm, Classroom #B Silver)

Day 3 (23 Jan, Tuesday)

• Rotating Roundtables: A series of 10-minute “speed dating” style table rotations with table speakers on topics like email marketing, affiliate strategies, search engine reputation monitoring and lead generation (945 am – 11 am, Platinum)
• Bloggers – The New Super Affiliates – Jim Kukral, BlogKits (1130 am – 1230pm, Classroom #B Silver)
• Optimizing Landing Pages – Choots Humphries (LinkConnector Corporation), Mark Widawer (Landing Page Cash Machines) (2 pm – 3 pm, Classroom #C Bronze 1 and 2)
• The Confluence of Search and Affiliate Marketing – Kris Jones (Pepperjam) (330 pm – 430pm Classroom #B Silver)

I’m looking forward to Shoemoney, Jon’s WF, Jim Kukral and Kris Jones’ presentation.

With 1,700 participants, it might be a challenge, but I’ll be keeping a eye out for PlanetAndrea, Ros Gardner, Scott Jangro, Robyn “SleepyBlogger” Tippins, Sam Harrelson, Becky “WebMoxy” Ryan, Joe Whyte and the LunarPages ninjas.

I’d like to meet you if you’re headed to ASW, stop me and say hi if you see me!

I’ll be heading to the US for this event which’ll be useful to bring my affiliate marketing skills to a new level.

Highlights for the event include topics such as:

• Marketing Your Affiliate Site – Outside of the Box
• How to Recruit Super Affiliates
• Optimizing with Your Merchant Partner
• The Current State of Online Lead Generation
• Anatomy of a Viral Video — Maximum ROI
• Search Affiliates: Partners or Parasites?
• Optimizing Landing Pages
• Next Generation Affiliate Recruitment – Why What You Know Doesn’t Work Anymore
• Panel: Lead Generation the New Kids On the Block

What I’m looking forward to though are three sessions:

• Bloggers – The New Super Affiliates (Super affiliates today are essentially the webmasters from 5-10 years ago. Bloggers are the next wave of super content producers, soon to be turned super affiliates; this session will discuss what affiliate managers can do with them.)
• What is Your Affiliate Management IQ? (Anik Singal, CEO, Affiliate Classroom, Inc.)
• Ask the Experts: Super Affiliates (This will is expected to be crazy because super affiliates Jon F (aojon.com and wickedfire.com) and Jeremy “Shoemoney” Schoemaker (shoemoney.com and shomemoneymedia.com) will be on the panel)

Oh, and Andrea wanted me to mention that I am excited to finally meet the infamous, beautiful and talented PlanetAndrea. (I think that’s all the adjectives she wanted me to include).

Will you be headed to Affiliate Summit West?

Update: Here’s the link for ASW’s signup

–> Affiliate Summit West

Especially after an info-packed gruelling 4 days of seminars.

Andrew Wee, David Cavanagh and hapless WIS Singapore participant

It was a pleasure to meet David Cavanagh after talking to him on the Warrior Forum (in honesty, we were commenting on the same threads.)

And he’s surely one of the most colorful personalities I’ve met thus far.

If WIS has an award for “Most Entertaining Speaker”, he’d win hands down.

I’m in the process of sorting out my notes and the business cards I’ve collected and will mail my key takeaways from the seminar to my list over the next few days (after I’ve had a chance to recover).

I’ve had quite a number of WIS Singapore participants join my list over the last couple of days too and a warm welcome to you.

Here’s a more conventional picture of David and me:

Check out David Cavanagh’s site at: David Cavanagh Internet Coaching and Mentoring

In my opinion, the major issue for Internet Marketers is that we can lose focus and waste resources and time in the process.

Although the online cost of failure is very low, proceeding without a clear plan could be equally frustrating because of the inability to reach our desired outcome.

Jay gave some useful steps which I list below:

Marketing Guru Jay Abraham

This is the “Secret Formula” which really isn’t a secret formula once you think it through.
Jay Abraham’s Business Building forumla:

• Adopt a Systems Approach to your online business: Evaluate and apply business opportunities
• Look for recurring opportunities/activities and leverage on an existing customer base: Especially the opportunity to offer upsells, downsells and offering complimentary products. Very vital to this is developing an income stream which is sustainable, constant and predictable.
• The Key to Everything is your Marketing Effort: The marketing difference in every business means the difference between millions and mediocrity.

The most vital lesson I picked up from Jay’s presentation was this:

The goal of your business should be something in which you put in less effort as time goes by, yet the volume of sales goes up.

Reflect on that and it’ll help bring you to the next level.

PS: I’ll be compiling the strategies and key points shared the seminar and distributing it to my list. If you haven’t done so yet, you can sign up for my list in the right sidebar. There’s a product creation blueprint that no Internet Marketer should do without.

There’s going to be a crowd of about 1,000, so it’ll be a fun event.
If you’re one of my regular blog readers, come over and say hi.

There’s a chance I might be called to stage (I still have no idea yet).

So the following will be useful if I get a chance to speak:

Clickbank Sep 06: $908.69

Bluehost Sep 06: $130

Clickbank Oct 06: $700.02

Bluehost Oct 06: $325

PayPal Direct Sales: $340 in 9 Days

WhoIsAndrewWee.com Traffic Ranking

Alexa Daily Ranking: 17,744 (fluctuates between 11,000 and 30,000)

Alexa 3-Month Ranking: 39,967

Be sure to sign up for the free Robert Allen book by filling in your details in the right sidebar.

I’ve noticed that too many people waste the opportunities they’re given when they go to events.

Look at this logically: there’re tons of people at the event. A lot of them could be potential customers, some even loyal lifetime customers. And a select few could be invaluable joint venture partners.

Wouldn’t it be silly to squander these opportunities?

Have you met people who have gone to events and:

• Neglected to bring their business cards (It’ll cost you a nice dinner to make a box, and bring you more value than a good steak)
• Stand in the corner, looking at the ground (vinyl floor is so fascinating, isn’t it?)
• Place an inordinate interest reading the event programme (which mainly consists of sponsored ads)

If you’re going to do that, I’d suggest you stay at home and place an order for Secret Blog Weapon instead. You’d have an income-generating blog up and running in a month.

But if you choose to go to events like World Internet Summit, or the Elite Retreat, why not make better use of it?

Here’s some tips to maximize your time at World Internet Summit, or any other Internet Marketing event for that matter.

Be Prepared:
Bring a survival kit consisting of the following:

• Business Card for your onliness business. include your email address, cell phone, blog/website address, a brief description of what you go (“We create value for you” is vague and totally useless – ditch immediately. “Tomorrow is a better day” – immediate recycle bin). There’ll be 1,000 people at WIS. You will need more than 20 cards. Likely you can give out 300-400 cards if you work the crowd right.
• Digital Camera:Snap a picture with the gurus. It’ll help immensely as you leverage off their credibility. It’s also a form of assurance if you’re marketing their products later. Send them a copy of the photo too, they’ll remember you better.
• Pen and paper: Potentially the most useful. Use it to collect contacts for those who have no business card or ran out. Collect their name, email and contact number. If someone’s especially important as either a prospect or a partner, mark their entry with an asterisk. It’s useful for making notes during the presentations or in a pinch, for making impromptu namecards if you yourself run out.
• A copy of your product: If you’re about to release a new ebook, print out a couple of hard copies. Give them to the presenters whom you feel might be a potential partner. Give a copy to any large list owners you meet. The biggest problem for newer Internet Marketers is not that you’re giving your product for free, but rather that no one knows who you are.

Be Personable:

Be friendly to everyone you meet. That guy with the bad acne and strong body odour might be the brains behind that $997 SEO software that sold 10,000 copies during it’s launch. You just might need him as an advisor when you’re doing your own product launch.
Meeting face-to-face means you can present yourself beyond what you type on your blog or website. You’re helping to put a face to your name.

Be Ethusiastic:

We generally judge people we meet within 10 seconds of meeting them. Our physiology (how we stand, how we present ourself) and how we sound when we speak are two of the biggest giveaways when you talk to others. Not surprisingly, people get a good vibe when we’re enthusiastic and are more towards finding out more.

—

I’ve helped unlock the hidden bonuses for a number of WIS Singapore participants.

If you’d like to see if you’re eligible, fill in the contact me form in the right sidebar including your contact number and email.

Else I’ll see some of you tomorrow.

I’m quite psyched about World Internet Summit Singapore, having secured my place for the event yesterday evening.

It’s quite a stellar lineup and I’m particularly looking forward to getting a chance to catch Willie Crawford, Rick Raddatz and Matt Bacak in action.

The one thing I’m looking forward to the most though is Jo Han and Ewen’s World Internet Summit challenge.

How long does product creation, sales copy generation and a product launch take?

A week? 2 weeks? A month?

Jo Han and Ewen will do all this in 2 hours.

I got some insider info… that said this alone is worth the event cost. (there’s a video on the WIS site)
You can be sure I’ll be taking copious notes (and perhaps blog about it next week).

—

By the way, my insider contact is giving some hidden bonuses to WIS Singapore attendees.

I believe they’re highly desirable items and easily worth a couple of hundred dollars. The potential income generation potential is easily in the thousands.
If you’re already registered to go, or you are planning to go, you may qualify. (though he has to stop giving the bonuses soon).
Drop me a note at my: contact form

I’ll make some calls to see if you’re eligible and do my best to get back to you within an hour.
—
Here’s: World Internet Summit information link for more info on the event.
Here’s: my contact form link (include your name, email, contact number, so I can check on the hidden bonuses and get back to you. We only have a 12 hour window so my apologies if you don’t get the bonuses).

See you on Saturday!

Here’s an update from Andrea:
—

We’ve got our publicity machines out in full force, and have received lots of encouraging response.

A lot of people who have expressed interest are worried that they might not be advanced enough to attend. We are targeting everyone from newbies to high status sites.

We will also be promoting the Elite Retreat at Chicago SES in December and be able to answer any last minute questions people might have there as well.

We’ve received so much support throughout the industry for this event and looking forward to the event.

—

Facilitators at the event include Jeremy Schoemaker (Shoemoney), Dave Taylor, Aaron Wall and Lee Dodd.

Check out: Elite Retreat information page.

Check out the conference synopsis here: Blog Business Summit

Teresa has kindly uploaded a number of the presentations in PDF format, and I’ve learned quite a bit from them.

As a business-oriented blogger, I particularly like the presentations on:

• Community Building Online (by Tara Hunt)
• Branding in the Age of YouTube (Keynote by Ben Edwards)

They both include downloadable presentation slides (PDF format).

Like me, most of this blogs readers might be most interested in:

• Robert & Maryam Scoble’s 10 Ways to a Killer Blog

The presentation slides were very informative and proved some food for thought.

I’ve some thoughts and will be penning them down in a series.

Stay tuned.

Here’s the launch banner:

Here’s the site: EliteRetreat.info

Shoemoney mentions on his post: Elite Retreat December 18-19 San Antonio

This is a really new and interesting style of conference. This is open to a very select group of people who maybe feel like they are on the verge of something big within their company but just need a little help to get over the edge.

No matter what that is we should have you covered. We have assembled a team that can cover any area of business on the internet.

—

And there’s an application process involved:

People who want to attend the elite retreat need to fill out a brief application of what they expect to get out of the conference. This helps us determine if for sure we can help you. It is not automatic that everyone will be approved for this retreat. If we feel we truly will not be able to help you then there is not use in wasting your time and money.

—

Facilitators for this event-

• Jeremy Schoemaker – Self branding, PPC, arbitrage, SEM
• Lee Dodd – Forum and Community Legend
• David Taylor – Blogging And Online Business Trends
• Aaron Wall – The guy who wrote the book on SEO.

Some points to note:

The ratio of Facilitators to attendees will be an unheard of 1:6.

The role of Elite Retreat is to get to know participants business on a 1-1 level then formulate a “plan of attack” to help them succeed.

The Elite Retreat team will have follow up calls to see if there are any obstacles and to check on your progress.

Sounds interesting, doesn’t it?

Already 2 of the 35 slots have been taken up.

—

Here’s a word from Elite Retreat project manager, Andrea Schoemaker:

Download audio file (andrea.mp3)

Here’s the site again: EliteRetreat.info