Comments on: How To Fail At List Building

By: Josh Mullineaux

Josh Mullineaux — Wed, 05 Nov 2008 15:52:42 +0000

To attain $1 per person on your list is rather aggressive from what we have experienced, especially on a monthly basis.

Would you say that this statistic is for more mature lists?

great post!

By: Kronfeld

Kronfeld — Wed, 05 Nov 2008 14:37:56 +0000

i had a similar experience recently, needing to opt-in for every individual bonus after subscribing to the main newsletter. i didn’t opt-in at all, the whole thing just lost its appeal there and then.

By: Ron Barrett

Ron Barrett — Wed, 05 Nov 2008 14:37:06 +0000

Andrew,

Sorry to hear that you had a bad experience in a giveaway event.

Basically the ‘format’ of the giveaways for the contributors, is to submit a gift with the intentions of building their own mailing list.

It’s the same concept that you have with the link to your optin form on this site (which by the way, doesn’t seem to be working)

With each gift that you want to download, you will need to fill out the form and subscribe to that list. You should have the option to opt out or unsubscribe from that list after you have downloaded whatever the product is.

Unfortunately, from a marketers perspective, unsubscribers are a part of the game.

If a person doesn’t like the content or promotions I am sending to them, they do have the option to unsubscribe.

Personally I take part in about 15-20 of these events each year. They are another great way to increase the number of readers to my newsletter.

Thanks,

Ron Barrett

By: Kok Choon

Kok Choon — Wed, 05 Nov 2008 08:54:13 +0000

That is depends on what she wants… If I am a freebie seeker, just register a free mail account and download all the freebies…!

I never use the email account to receive anything any more.

I think the proper way to do opt-in is to provide good content and value, we want to build relationship, not to pitch people all the products we never used before!

Just like blog, email is a very powerful tool to build relationship, and Andrew seems to be very “conservative” on sending me email, I think you can offer us more great products, I won’t mind getting more mail from you as long as they are Good!

By: andrew wee

andrew wee — Tue, 04 Nov 2008 23:00:42 +0000

In reply to MLRebecca.

Hi Becks,
You should feel sorry for the marketer building that list.
She just lost a prospect.

By: MLRebecca

MLRebecca — Tue, 04 Nov 2008 22:47:36 +0000

I’ve always thought list building to be a positive thing. I’m sorry to hear about your frustrations with this prospect. I agree that an opt-in/opt-out option is essential. Great post!