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29/08/2007

Yahoo! MyBlogLog Goods And Branding With Corporate Colors

One of the perks of being a member of the MyBlogLog Advisory Group was getting a schwag bag in the mail yesterday.

My daughter Bianca was pretty excited about it:

bianca wee mybloglog

Opening the box revealed…

mybloglog

Purple wrapping paper?

And…

mybloglog yahoo schwag bag

A haul which included:

  • MyBlogLog decals
  • A Yahoo! pen and pencil
  • A Yahoo! bumper sticker
  • Purple Gummi bears (in rapid extinction as I write)
  • Purple gumballs (also in scarce supply as I write)
  • A Yahoo! pin

It’s great to feel appreciated.

I was a little confused though, because judging by Yahoo! web pages:yahoo

I’d have thought the corporate colors might be red and white, but it’s actually purple.

Take a look inside the purple house of Yahoo!

So I learned that one of Yahoo’s corporate colors is purple today, though it was a little confusing initially.

To build a strong brand identity in the marketplace, do note that colors are as much as part of your identity as the look of your blog template and sales and landing pages.

PS: My thanks to MyBlogLog Community Manager Robyn “Sleepyblogger” Tippins for the schwag.

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12 comments on Yahoo! MyBlogLog Goods And Branding With Corporate Colors

  1. BeachBum
    August 30, 2007 at 12:16 am (17 years ago)

    Cool Stuff. I guess the package was to generate some buzz and it did.

    What do you thing of schwag in the blogging arena? Should more bloggers give away stuff?

    BeachBum

  2. Andrew Wee
    August 30, 2007 at 8:34 am (17 years ago)

    Hi Michael,
    Good question. Giving away stuff or any other type of promotion should fit into an overall strategy.

    Giving away ‘stuff’ for the sake of creating some excitement only creates short term traffic – In my opinion it’s better to spend some effort understanding your audience and creating something that meets their needs.

    It might be free, it might be low cost or it might be priced at a premium, the most important factor is to help them achieve whatever goal that made them come to your blog in the first place…

  3. Fidens Felix
    August 30, 2007 at 10:01 pm (17 years ago)

    Cut picture of Bianca you got there!

    My wife told me that she looks just like you and then she starts worrying that our kid will look just like me. LOL.

    That stuff you had … probably the cost of FedEx beats their prices. They must have this considered very well before giving away such a costly stuff.

    Fidens

  4. Chris Jacobson
    September 3, 2007 at 10:08 am (17 years ago)

    I’m jealous of your freebies… especially the Yahoo! pencil. lol

  5. Andrew Wee
    September 3, 2007 at 1:54 pm (17 years ago)

    Hi Fidens,

    Should I be concerned that your wife looks like me…?

  6. Andrew Wee
    September 3, 2007 at 1:55 pm (17 years ago)

    Chris,
    Read and weep!

    My favorite was probably the gumballs.

  7. Jonha | iJustDid.org
    January 20, 2011 at 7:06 am (13 years ago)

    Hi there Andrew,

    Sent and posted 4 years ago and I’m still drooling, haha. How do you get one of those?

    Seriously, I think Yahoo is doing a great job in their Branding and Awareness programs at some point and I think they should consider doing more of these, targeting bloggers as we are the ones who “spread the word”

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