How about GEO Targeting, Ad Scheduling, Using Google Optimizer? These are very key elements that ofcourse need to be thought of in conjunction with a well planned keyword campaign.

Lest we not forget the importance of including conversion code on all your forms so that we can measure the CPA (cost per action) of each of your PPC events!

Nice writeup!

DJ Kennedy

Optimization is the hardest part. As far as Adwords goes, I see so many people who don’t even know how to design their landing page for human eyes.

Google does manually review all landing pages within 24 hr?s.

With a base keyword…add 10 more CLOSELY related keywords to that adgroup.

Other keywords need separate adgroups. Thats it. Play the game.

If you’re using Google AdWords, there seem to be elements in their pricing algorithmn that look at your ad and your site.

I’d suggest making your site human-relevant, rather than go into micro SEO detail. Conversions and sales are the best metric in my opinion.

At the moment, I’m doing a case study with Amit Mehta and I don’t even have a landing page. It’s a variant of the Google Cash method, so landing pages don’t factor in.

Good stuff as usual man.

So what are your thoughts on congruency between keywords and landing pages? Importance? I’ve seen mixed results but am now realizing the importance of watching my landing page copy holistically per keyword.

In other words, the theme of your copy matching your pay per click keyword phrase. Any thoughts or tips on that?

Warmest Regards,
Rasheed