He’s also a Google AdWords Certified Professional and has managed a number of marketing campaigns for businesses going the online route. I invited him on the Friday Podcast and he mentioned a recently client for whom he increased monthly revenue from $2,000 to more than $40,000 mainly through the use of AdWords and Google’s suite of webmaster tools and other resources.

In many cases, Rachit often goes to free resources, even though he subscribes or has bought paid ones.

This’ll be an interesting interview for new and intermediate level marketers, as you’ll discover:

• How Rachit got started with internet marketing
• AdWords campaign set up and optimization tips
• Keyword tools to enhance your PPC campaigns
• How you can use analytics tools to enhance your profits
• Rachit’s conversion system including techniques you can use now
• Alternative uses for Google AdWords for your marketing efforts

Check out the podcast below:

Links:

• Rachit on Twitter
• Rachit’s blog
• Rachit’s upcoming Google Marketing workshop

Other resources:

• Avinash Kaushik
• Conversion University

Who’s Mark Roth?

He’s generated more than 1 million leads using Google’s AdWords PPC program.

In the process of his PPC efforts, he had customized software and a management platform developed to facilitate his affiliate marketing and CPA marketing efforts.

With PPC and its associated databases of keywords and keyphrases, there is a significant amount of data management involved. While you can still track keywords on Excel spreadsheets up to about 1,000 keywords effectively, you’d be hard-pressed to go beyond that without automating your systems.

…Which is where Affiliate Radar comes in. Mark mentioned that it’s the same system he uses in his marketing campaigns. Here’s an overview of Affiliate Radar’s features:

Affiliate Radar’s key feature is to manage your PPC and conversion tracking efforts from a central console. It currently supports Google AdWords, Yahoo! Search Marketing and Microsoft AdCenter from a central interface.

Besides the ability to track your keywords with it’s broad, exact and phrase match variations, Affiliate Radar allows you to replicate successful campaigns across the different ad networks, as well as track and remove non-performing keywords from your ad groups.

Here’re a couple of slides from Affiliate Radar’s feature set:

If you’re new to PPC traffic generation, Mark and his partner Amish have created a suite of training videos to guide you through the setup process.

As most PPC software and tools involve some degree of complexity, the Affiliate Radar videos are a godsend.

Here’s an overview of the Campaign Launcher which allows you to manage your ad campaigns across the networks:

In addition, Affiliate Radar incorporate a keyword research module, tapping on WordTracker’s keyword database.

Affiliate Radar’s keyword tracking tools include:

The keyword tracking functions across 12 affiliate networks, including:keyword tracking across 12 affiliate networks

• Affiliate Traction
• AzoogleAds
• Clickbank
• Commission Junction
• DirectTrack
• Hydra
• Kolimbo
• Maxbounty
• NeverBlueAds
• Promote AR
• Rocketprofit
• ShareASale

I think one of the key differences between Affiliate Radar and other PPC products in the marketplace is that Mark is an active PPC practitioner, rather than a marketer who decided to develop a PPC product as a side project.

As a result of this emphasis, you can be sure that Affiliate Radar will continue to see continual enhancements over time.

For more information, you can check out:

–> Mark Roth’s Affiliate Radar