Here’s a shot of my blog stats stats from awstats (awesome web stats), the analytics program which comes with my Bluehost web account.

On a month-on-month basis, the stats are increasing from Jan to hit a high in May.

Yet Alexa reports:

A high in January, then plunge in April and a further plunge in June.

I’ve checked a number of sites too and their ratings seem to have dipped quite significantly.

It could be due to getting more traffic from visitors who don’t install the Alexa toolbar on their computers. But assuming the people with Alexa on their machines continue to visit your website, why should the stats continue to drop?

If you’re using your statistics in planning your traffic campaign, you might want to take Alexa’s rankings with a pinch of salt and go with awstats or Google Analytics instead.

Download audio file (WhoIsAndrewWee.com-friday-podcast6.mp3)

For the notes, click “more”:

Analystics Resources

• Awstats
• Alexa
• Google Analytics

Personalization

• Broad area like weight loss
• Personalize it, make it specific

Relevance

• Weight loss older folks – brittle bones
• Weight loss younger folks – muscle mass

Idea Innovation

• Hair Loss (men) vs Hair Loss (women?)
• Beauty Products (women) vs beauty products (men?)

Payoffs

• Relevant content=sticky traffic
• Credibility is enhanced
• Ability to close transaction also enhanced