Here’s more goodness from the Affiliate Summit:

ShareASale’s Director of Client Services Carolyn Tang AKA Catango is one of the most pleasant and knowledgeable individuals in the industry and it was a pleasure to talk to her at the SaS booth, even though there were lots of people there.

As a tradeshow visitor, I’ve got more than my fair share of t-shirts, notepads, pens, paper weights and stationery to last 2.5 lifetimes. I liked how SaS did a little out of the box thinking to provide a photobooth where affiliates took some crazy pics (I’ll post mine later), and thoughtfully gave out baby T-shirts and bears. For affiliates with families or significant others, they’ll likely be seeing the SaS logo on a teddy bear or baby T for some time to come. (a good thing).

Check out the Friday Podcast interview on Affiliate Program Strategies with Carolyn Tang.

It was cool hanging out with top affiliates Colin “Google” McDougall and Ros Gardner over dinner at the Nobu Japanese restaurant at the Hard Rock for the private launch of Jim Lillig’s Offeratti network.

Considering that Colin doesn’t take raw food, it’s a testament to the great food at Nobu that Colin was enjoying the sashimi with the rest of us during the meal. It was also interesting to hear Colin tell his stories about his towed trailer that he rolls out for holidays. And if you’re looking for inspiration as you’re working towards your ideal affiliate lifestyle, Ros has bought a lot of nice toys/trinkets to enjoy the fruits of her labor.

It was great to meet affiliate network Market Leverage‘s marketing manager Dina Riccobono after talking to her over IM and being interviewed for MLTV late last year.

Market Leverage has a proactive outreach and affiliate recruitment program and it’s refreshing to see a network take the intiative in getting to know affiliates. They hosted a dinner at Switch at the Encore hotel, with Market Leverage CEO Mike Jenkins in attendance. It was a great opportunity to talk to affiliate managers Mike Kelly and Jen Fluker to get insight into how affiliate managers operate.

At the dinner, Mike announced the launch of Market Leverage’s greenlinks program, which provides links to video-based affiliate training from the ML website interface.

Here’s an earlier Friday Podcast with Market Leverage CEO Mike Jenkins

Jen Goode, better known as JGoode, headed the Affiliate Summit mentors program and did a great job (I believe there were more than 100 mentees in the program). I also had a picture taken with the penguin and nearly kidnapped him. Ah well, maybe next time.

In the meantime, check out the Friday Podcast with Jen talking about Print-On-Demand product strategies

With Jon Fisher AKA AOJon , founder of the WickedFire affiliate marketing forum. I started making these “gang signs” because a number of the “affiliate gangstas” started making them.

Before the panel discussion on Affiliate Strategies for Traffic Generation and Sales Conversion on the first day of the summit with Miles Baker, Geordie Carswell, Nickycakes.

The session went well with positive feedback submitted by the session attendees.

I’ll likely plan and submit a proposal for another panel in the future.

Nicky was recently interviewed by Tracking202’s Wes Mahler. You can check out the interview here.

Here’s my Friday Podcast interviews:

• Miles Baker
• Geordie Carswell
• Nickycakes

With Team Mystery from VH1’s The Pickup Artist season 2. Pickup artist Mystery AKA Erik Von Markovik – we both share the same birthday btw.) and “Hawaii” and Jason Adams.

Soon a crowd gathered:

It was a pleasure to finally meet Todd Crawford in the flesh:

I was trying to do my best impression of a “Todd Talk” impersonation.

what I found was interesting is that his wife has been keeping a record of all the celebrities he’s been mistaken for. And if you met him in the flesh, you might mistake him for a rockstar.

Check out Todd’s Friday Podcast interview on Affiliate Management

Mike Krongel is founder and CEO of the Copeac affiliate network.

It’s been one of the better performing CPA networks on my sites. If you haven’t yet, check them out.

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That’s it for this update.

More to come.

It was worth the 20 hour plane ride each way, and despite the somewhat hefty tax expense, the benefits far outweighed the time and resources to get there.

This is a first in a series of posts, more to come.

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Pre-Affiliate Summit

Getting to the summit is a good idea, especially with some flights being delayed and having a chance to do some chillaxing before the event. I did some shopping at the premium outlets outlet mall and met up that night with Kim Rowley and Jon Levine.

At most conferences and seminars, I usually learn more from talking to other affiliates about their sites and projects, compared to the formal sessions (unless it’s a brand new area/topic for me).

So we went for drinks and it was interesting to hear about how the program that Jon is managing was put together.

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Day 1: Sun 11 Jan

I was pleasantly suprised outside the conference rooms by Shawn Collins who danced a welcome jig:

I’d post a video, but the group we were with was too ticked to fire up our flip cams.

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And shortly after, pickup artist Mystery showed up with his entourage and soon a small crowd gathered around him:

I had a chance to check out the “Mysteryplex” AKA “Project Hollywood” mentioned in Neil Strauss’ bestseller “The Game” in Hollywood later in the week. (in a future post).

In many ways, successful pickup has a lot in common with successful affiliate marketing – you need to make the offer attractive, you need to match the approach with your target’s demographic, and you need an attractive “call to action”. The showmanship doesn’t hurt either.

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Later that evening, affiliate network Market Leverage hosted a blogger dinner at Switch at the Encore by Wynn.

(Left to right): David Brim (Izea, back to camera), Market Leverage founder and CEO Michael Jenkins, Ms Danielle, Nate Whitehill (Unique Blog Designs).

Michael also announced the launch of Market Leverage’s Greenlinks – a series of video help videos, at the dinner.

Aside from the great seafood we had, it was also a good opportunity to get insight into Market Leverage’s operations from Mike Kelly (ML’s first affiliate manager) and Jen Fluker (ML’s second affiliate manager).

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Meeting Steph

Undoubtedly, one of the advantages of attending Affiliate Summit is being able to meet networks and get a feel for the affiliate managers you’ll be working with. Meeting them in person also means you have a high chance of being accepted into their network.

I’d been talking to Stephanie Lichtenstein from Andy Rodriguez Consulting over twitter and it was a pleasure to meet her in person. In fact, I swept her off her feet:

Steph, me and Billy Kay Knoblach

Here is a video Steph put up on youtube (it’s received positive feedback from the twitter community)

[youtube]http://www.youtube.com/watch?v=acybZGnU8sw[/youtube]

Steph’s definitely got an edge when it comes to relationship building with affiliates and social marketers can take a page out of her book.

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Affiliate Triathlon

What I like about the Affiliate Summits is how Shawn and Missy combine fun activities with fund-raising for worthwhile causes. This year’s charity: the National Breast Cancer Foundation.

Some of the “competitiors” were dressed to kill too.

ShareASales CEO Brian Littleton in his 80s Miami Vice (LA Gear?) get up

The ladies from the set of Kill Bill 3: Affiliate Ninjas. Or possibly the ShareASale team (Jessica Sander, Sarah Beeskow, Carolyn Tang).

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Some key takeways:

Video Marketing will continue to be grow this year, with merchants like Buy.com integrating solutions from Qoof and ToldYa! into their affiliate platforms. Buy.com’s Melissa Salas, Qoof’s Michael Stefansky and Market Leverage’s Mike Jenkins gave some good insights during their panel which smart affiliates will be able to utilize in their campaigns.

PPC Pay per click marketing: continues to be a red hot topic with numerous sessions during the seminar track devoted to tracking, optimizing and automating the process. As PPC usage becomes more sophisticated, tools like Wes Mahler’s Tracking202 lower the barrier of entry for new affiliates.

Boutique CPA Networks: A number of “boutique” style CPA networks are rewriting the rules of affiliate marketing. While some affiliate manager are of the “I am here just to tell you the best offers and negotiate payouts for you” mindset, smaller, agile networks like Convert2Media (helmed by Ralph “Ruck” Ruckman) and Ads4Dough (helmed by Jason “Smaxor” Akatiff) are rewriting the rules of what a network is, by going the extra mile to provide guidance to new and experienced affiliates. The fact that the networks are run by top affiliates well versed in white hat and black hat traffic and affiliate tactics also means that they can provide useful and relevant advice.

• How merchants can use affiliate marketing as a sales channel for their products and services
• How to conduct due diligence when deciding whether to set up and operate their affiliate program or list it on an affiliate network
• How merchants can enhance their “affiliate relationship management” skills
• ShareASale’s “best practises” initiatives (possibly for merchants and affiliates – something I’m looking forward to checking out).

Check out: ShareASale

Access the podcast below:

With that, here are the women of the Affiliate Summit:

Justine Ezarik is a lifecasting star who vlogs over at iJustine.tv. She spoke at the social marketing session with Sam Harrelson, Stephanie Agresta, Debbie Schultz and Tris Hussey sitting on the panel.

Schaaf Consulting’s Stephanie Harris spoke at the Anik Singal’s AC Certified workshop the day before Affiliate Summit.

Buy.com‘s Melissa Salas chaired the video marketing panel and also received the Affiliate Summit Pinnacle Award for Affiliate Manager of the Year award. She’s done some great work with Buy.tv.

Irene Rojas is an affiliate manager with the OfferHive affiliate network based out of florida. Met her at the Affiliate Bash and she is friendly.

Carolyn Tang: I’ve talked to her on ABW and on Facebook and it was great to meet her at the summit. Carolyn’s probably the second most public face of ShareASale after ski fanatic and founder Brian Littleton. Although we didn’t have a chance to talk a whole lot, it was great to meet Carolyn and a number of the SAS merchants at the Affiliate Meet Market and the trade show.

Laura Alter, Lauren and Andrea Schoemaker

WickedFire regulars Laura Alter of Notebook Forums, Lauren AKA Turbolapp and my homie Andrea from PlanetAndrea…who’s been one of my buddies and supporters since I began.

Samantha Brachat: Sam over at NeverBlueAds has been a great affiliate manager and we did a podcast on seasonality and getting started in affiliate marketing. (Samantha Brachat Friday Podcast)

Heather Paulson:
We’ve exchanged emails and talked on the forums. I caught her presentation at the Affiliate Classroom Live workshop and it was a great opportunity to meet and talk to an experienced OPM and PPC manager like Heather at SAS’ Party Under the Stars. Check out the Paulson Management Group.

Danielle Nagami AKA MsDanielle
It’s always a great opportunity to meet people behind the blogs and meeting MsDanielle was no different. We were talking at the John Chow BBQ pig out the last day of the conference and I even got to carry her box around…

Robyn Jones
The former Ms Robyn Martin and now Mrs Kris Jones, always looking fab. Check out the PepperjamNetwork.

Rachel Honoway: Affiliate marketing veteran Rachel (who’s driving the AC Certified program) and I had some fun with the moving bed in the suite during the ShareASale party…but it’s really not what you think! If you haven’t yet, check out this edition of the Friday Podcast we did earlier. (Rachel Honoway Friday Podcast)

Julia Stead: We’ve talked on Linda Buquet’s 5Star Affiliate Marketing forum and I was surprised at how short she was.

Well, actually she’s like over 6′ and used to play basketball. We actually had got some footage of her and fellow ShareResults affiliate manager Jamie Fortunaso dancing on the couches at Tao during the Affiliate Bash, but the footage didn’t come out…

Ah well…ASE Boston I guess.

Debby Banning: Building trust and credibility is important in building your network and I first “met” Debby when she added me as a friend on Facebook. I checked out the link and saw that Mark Wielgus of 45n5.com was a common friend. Debby’s with Market Leverage.

Note: This is a snippet from the 300+ photos I took at the seminar. More to come, including some commentary and analysis of the topics covered during the show.

Check out details on the next Affiliate Summit