For one, as a content publisher in Singapore,New York, Malaysia or London, can you imagine the rammifications of having readers from Africa, Italy, Germany, Taiwan and Japan?

It’s not something that content owners or bloggers consciously think about. But it does have implications on your online success.

What would it mean to have a loyal cadre of fans in Berlin? Or Austin, Texas? Or Osaka, Japan?

It would not only have an impact on your geographically-diverse community, but it would ultimately affect your bottomline too.

So think about it this way: articles, press releases and blogging are content authority methods 1.0.

“Content authority” is more complex way of saying you put out good content and are respected.

Your readership is very much limited to the people in your blogosphere, or the sources that pull content from the article directory.

Content Authority Method 2.0 would then move into content syndication, where your content is proactively propagated through the Internet.

What does this mean?

You are being given content authority by other high authority content sites.

If you use the SEO analogy, you are being given a ‘content backlink’ by a high authority source.

But instead of better PageRank or SERP rankings, you are building up your credibility and reputation.

If you take it a step further, that online authority can be used as a change agent to effect both financial change and social change.

If you use it right.

What is URLFan?

If you’re a “Web2.0-ish” person, you’d want to check out this metric type site which ranks sites according to their RSS feeds.

The site description says URLFan is “currently parsing hundreds of gigabytes of RSS content a day”

As of my last visit, URLFan’s stats stand at “Reading 746,006 feeds, parsing 41,334,923 posts, ranking 1,844,043 domains”

Bear in mind that the criterion for ranking is popularity of web feeds. As you know, RSS (really simple syndication) is becoming more widely adopted as the distribution technology of choice for content syndication, whether it’s into your Google Reader (or it’s equivalent at your My Yahoo! page) or the Mozilla Thunderbird email/RSS client.

Out of curiosity, I pulled the top ranked sites according to URLFan:

With content sites, not surprisingly, dominating the top positions.

Interestingly, YouTube and Flickr, rank highly despite the fact that the bulk of their content is video and graphic-based. I suspect it has to do with the content’s title and tags.

The lesson here is if you’re not already tagging your content, you should start today!

I thought it’d be interesting to see how bloggers ranked, so I ran some blogs through the engine.

Problogger
Ranks 150 out of 1,844,043 sites
Mentioned in 927 unique feeds.
Mentioned in 1543 posts.

Shoemoney
Ranks 1036 out of 1,844,043 sites
Mentioned in 219 unique feeds.
Mentioned in 387 posts.

JohnChow
Ranks 1170 out of 1,844,043 sites
Mentioned in 200 unique feeds.
Mentioned in 341 posts.

TopRankBlog
Ranks 1680 out of 1,844,043 sites
Mentioned in 146 unique feeds.
Mentioned in 254 posts.

ConversionRater
Ranks 8265 out of 1,844,043 sites
Mentioned in 40 unique feeds.
Mentioned in 68 posts.

AffiliateTip
Ranks 8438 out of 1,844,043 sites
Mentioned in 40 unique feeds.
Mentioned in 64 posts.

WhoIsAndrewWee.com
Ranks 12688 out of 1,844,043 sites
Mentioned in 28 unique feeds.
Mentioned in 31 posts.

Jim Kukral
26190 out of 1,844,043 sites
Mentioned in 15 unique feeds.
Mentioned in 17 posts.

PepperJamBlog
Ranks 27113 out of 1,844,043 sites
Mentioned in 18 unique feeds.
Mentioned in 21 posts.

So does it mean that a “low” ranking on the URLFan scale means your site is “bad”?

That’s hardly the case.

Remember URLFan is primarily using RSS as the metric.

If you’re not actively promoting your RSS feed, or pushing traffic into your list (like I do), then you’ll score lower.

And remember too, that traffic quantity is not the entire picture.

Traffic quality (the type of visitor you are attracting) is as and could be more important.

I’d rather than 1,000 relevant and targeted visitors to my site, rather than 10,000 untargeted ones (who might come once and never come back).

When planning your online marketing strategy, always look at the big picture.