Somehow, they fear they might ‘sell out their list for a measly $1.

(And some even fear they might not receive that $1).

One thing I’ve learned from sales is if you don’t provide your prospect with a list of options available (even if it’s from a competitor) you risk losing the sale, and even worst the customer.

I agree that you’d want to protect your list, especially if you’ve spent previous PPC dollars building it up.

But consider this too. If you treat your list like a caged bird, your list members will flee the first chance they have.

Restricting their choices will hurt you in the following ways:

• It leave them feeling manipulated
• It affects your credibility
• Your online reputation will be affected, dampening your future business efforts.

The solution?

• Bump up the ‘stickiness‘ quotient of your list.
• Keep your list happy. If they’re happy, they’re much likelier to stay with you.
• Build your brand. Ultimately your list will buy from you, because you say the product is effective and a good investment.
• Provide original content at least half the time. Although it’s alright to provide private label rights or resell rights items to your list, strive to give them something that they can’t get elsewhere. This may involve investing time to develop content exclusive to yourself. But if you factor in the long term benefits, you are investing in the longevity to your list.
• Lists grow by word of mouth. Obviously the bigger your list, the more leverage you get out of your original content. And Internet Marketers will recommend other Internet Marketers to your list, even without a referral program in place because they’ve benefitted from the information.

The bottomline: Keep your list happy, and your list will remain loyal to you.

It’s marketed similarly to the “Death of Adsense” which I couldn’t bring myself to read because the title turned me off.

I wanted to give Mike a chance though, because I’m on several of his mailing lists and the things he says makes sense to me.

I downloaded the report and my observations are as follows:

• Internet Marketing newbies will find the information to be a useful primer to go beyond the “single business proprietor business model” which new Internet Marketers find themselves in.
• Experienced Internet Marketers will find that the report’s a useful summary of principles they already know and perhaps pick up an idea of two.

I won’t use the sales copy that Mike provided, but rather tell you what I found useful about the report.

Two concepts stand out for me:

• The Skulls: Which are a form of ‘Mastermind Groups’ where Secrets Societies of small Internet Marketing networks can band together for greater effectiveness. You’ve probably had an inkling that the Internet Marketing big guns are frequently banding together for joint ventures and promotions. Mike gives you some info and strategies about this.
• The Bulldozer approach: A variation of the long tail. The Bulldozer approach “being slow and steady is likely to crush the Product Launch in the long run”.
• The Big Pinch approach: You never saw it coming. (ok, it’s 3 concepts…)

It’s a free download and you get $1 for each referral you bring in. PLUS there’s an additional sweetener that Mike introduces that could make it very interesting. I’m not supposed to disclose it, but it’s something you can employ immediately from the members area.

I know the title “Death of Internet Marketing” is a bit of a turnoff (perhaps intentionally so!), but once you get past that, you can harvest Mike’s knowledge.

Download it now:

–> Mike Filsamie “Death of Internet Marketing”