podcasts – Andrew Wee | Blogging | Affiliate Marketing | Social Traffic Generation | Internet Marketing

Friday Podcast: Sports Affiliate Marketing With Joe Sousa

Andrew Wee — Fri, 28 Aug 2009 23:55:34 +0000

Although I’ve known sports affiliate Joe Sousa for some time and have talked to him, it wasn’t until hanging out at Affiliate Summit that I got to know him better.

Joe like a quiet guy, till you become aware of the fact that he’s an affiliate marketer focused on the sports niche and does very well for himself.

Since he’s been in the affiliate marketing industry for about 10 years, it was nostalgic and interesting to have him come on the show and talk about:

How he got started in a SEO consultant role and got involved in affiliate marketing
A compare of the pay-per-sale versus the pay-per-lead business models
Why forced continuity affiliate programs will come under greater scrutiny in the future
How to get started as an SEO/content based affiliate
The in-your-face realities of being an affiliate marketer
How much you can realistically earn starting out as an SEO-based affiliate
Incorporating product datafeeds into your affiliate sites
How to break out of the rut that experienced affiliates gradually fall into
How to incorporate video into your marketing campaigns

Joe certainly went the distance in sharing his own experiences during the call.

Check it out below:

Links:

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PS: If you haven’t yet, join the “Members Only” private podcast now, the next edition will be sent out on Saturday.

“Members Only” Internet Marketing Podcast Launched

Andrew Wee — Fri, 21 Aug 2009 16:02:56 +0000

I’ve created a new podcast which will contain tips and techniques on enhancing your online business, plus some of my thoughts on issues affecting the industry. The podcast will only be circulated via an email list.

Check it out here: Members Only Podcast

Friday Podcast: ShareASale Affiliate Network Developments with Jason Rubacky

Andrew Wee — Sat, 15 Aug 2009 03:45:18 +0000

Affiliate marketing veteran Jason Rubacky has moved to the ShareASale affiliate network and came on the Friday Podcast to talk about some of the business developments that are in the works at the network.

In his new role as Affiliate Development Manager, Jason will be recruiting established affiliates into the network and helping them integrate affiliate programs from SAS merchants.

Jason also talked about:

His intiatives to ramp up the affiliate education elements and a tutorial system he’s working on
Enhancements to the SAS merchant’s product datafeeds
Availability of new business models, such as Pay-Per-Call
Updates on SAS’ Think Tank invite-only workshop
FTP download capability for merchant coupons

Check out the podcast below:

Links:

Jason’s IM details:
AIM: jasonrubacky
MSN: jasonrubacky[at]hotmail.com
yahoo: JasonRubacky

Friday Podcast: Affiliate Marketing Via Social Networks and Video With Peter Dunbar

Andrew Wee — Sat, 01 Aug 2009 09:24:40 +0000

I invited Peter Dunbar, an experienced PPC and social media affiliate on the Friday Podcast to share strategies and promotion ideas for affiliates.

Peter has been an affiliate since 2000 and has a variety of different experiences in the internet marketing/affiliate industry since then, using a variety of different strategies to generate traffic to his sites.

During his time on the podcast, he shared a number of comprehensive tips to use video hosting networks such as YouTube, Metacafe, Revver and others to generate leads for your affiliate offers.

He also shared some business management tips which he’s used to grow his own business.

Besides his role as a VIP coach for the PPC Classroom program, he consults for clients on their internet marketing strategy, and has recently launched a new training site, AffCoaches, targeted at new and experienced affiliates.

Check out the podcast below:

Links:

Friday Podcast: Affiliate Tips With Kyle Irwin

Andrew Wee — Fri, 17 Jul 2009 15:14:05 +0000

If you weren’t observant, you probably wouldn’t notice Kyle Irwin, who does by the nickname “xkyleirwinx” on the WickedFire affiliate marketing forum.

As a programmer, Kyle’s approach to affiliate marketing involves a great degree of automation and he’s been able to roll out a successful campaign on MySpace’s MyAds network promoting CPA offers. The project involved the mass creation of advertiser accounts about half a year ago.

During his time on the Friday Podcast, we talked about:

How he got started in affiliate marketing
Tips on PPC strategies and how to incorporate automation in your affiliate campaigns
Campaign organization and an example of demographic targeting in a live campaign
How to manage your time effectively, especially if you’re married and have kids and how to stay in shape

Kyle gives his uncensored, in-your-face take on starting and building your affiliate business.

Check out the podcast below:

Links:

Kyle on Twitter

Friday Podcast: CPA Marketing Tips With Kris Trujillo

Andrew Wee — Fri, 10 Jul 2009 19:32:02 +0000

CashTactics.net’s head blogger and an experienced affiliate Kris Trujillo stopped by the Friday Podcast to give his opinion and insights into issues that affiliates might face as they work on their campaigns.

Some of the issues we discussed included:

Kris’ affiliate wishlist for CPA (cost-per-action/cost-per-acquisition) networks
His top picks of CPA networks (including the top 2 – Convert2Media and Market Leverage)
CPA offer databases (including CashTactic’s new branded offer database in conjunction with Offers202)
How to get the most out of your relationship with your affiliate manager
His recommendations for affiliate campaign management software (Tracking202 and Prosper202)
CashTactics’ plans for Affiliate Summit East
A teaser for his upcoming project with Ian Fernando

Check out the podcast below:

Links:

Friday Podcast: Lessons Learned From Launching An Affiliate Network

Andrew Wee — Fri, 03 Jul 2009 13:45:36 +0000

Jim Lillig is a colorful character – in the best possible way imaginable.

Having been involved in brick-and-mortar businesses, operating mature entertainment website MrSkin.com, speaking multiple times at Yanik Silver’s highly rated Underground workshop series, operating seafood retailer Lobster Gram, and finally launching his own affiliate network, Offeratti.

It’s hard to imagine Jim as someone able to sit still. He rarely does, and just like the last time he came on the Friday Podcast in January this year, Jim was chatty and gave a number of great tips to both affiliate marketers as well as lessons from launching his own affiliate network.

Here’re some of the topics we talked about:

6 months on – lessons learned from launching the Offerati affiliate network
Combat affiliate fraud – how to work towards “zero fraud” on your affiliate network
How international affiliates, especially from Asia and Europe can increase their chances of getting accepted by affiliate networks and CPA networks
How Offerati’s MONKS system improves conversion rates for affiliates and how it works
Tips for new affiliates launching their first campaigns
Why and how you can incorporate predictive keywords and demographic targeting into your campaigns
Plans in the pipeline for Offerati

Check out the podcast below:

Links:

Friday Podcast: Becoming An Affiliate Marketing Success With Brandon Adcock

Andrew Wee — Sat, 20 Jun 2009 07:50:04 +0000

Brandon Adcock, better known by his online moniker MajorBTA came on the Friday Podcast to share his insights on starting out and becoming a successful affiliate.

Like successful affiliate Dr Ngo (AKA Charles Ngo), Brandon got his start managing the SEM (search engine marketing) operations for a major retailer and had insight into the workings of traffic and lead generation.

He’s had more than his share of challenges and obstacles along the way to his current level of success and during the Friday Podcast, he talked about:

How he started promoting credit card affiliate offers and how he dealt with challenges when the programs started imploding
How he encountered a series of failures when he started promoting weight loss CPA offers and the platform where he managed to hit his first $1,000 day.
What you should do to research an affiliate/CPA offer before you start promoting it to increase your chances of success
Advice for new affiliates starting out

There’re quite a few nuggets of information for new and experienced affiliates which you can check out at the link below:

Links:

Brandon’s blog
Brandon on Twitter (as MajorBTA)

Friday Podcast: Social Branding for Affiliate Networks With Dina Riccobono

Andrew Wee — Fri, 12 Jun 2009 23:41:59 +0000

Market Leverage Social Media Manager Dina Riccobono, came on the Friday Podcast to talk about the network’s social branding intiatives. Specifically, industry observers will note that Market Leverage has often taken the lead in reaching out to affiliate via the social media channel – Market Leverage TV, Greenlink affiliate video tutorials, and engagement on blogs and forums.

I invited Dina on the Friday Podcast to give her insight into intiatives like:

What social media marketing means to Market Leverage
Some of the past social campaigns that the network has led
How the online social media projects tie in with real-world tradeshows and events
Market Leverage’s new mobile application for affiliates
The launch of the WhoIsAndrewWee.com Affiliate Challenge

Check out the podcast below:

Links:

Friday Podcast: Optimizing Your Web Business For Success

Andrew Wee — Sat, 11 Apr 2009 04:48:21 +0000

Danielle Nagami is a California-based internet marketing consultant and blogs at MsDanielle.com covering SEO, PPC and provides marketing campaign optimization services for clients, primarily large brick-and-mortar businesses.

Having worked with large campaigns, I had a chance to ask her about setting up and launching new websites, especially for internet marketers with smaller operations.

During our discussion, we talked about:

How Danielle got involved in internet marketing
The elements to create a long term and sustainable web business
How to organize your site structure for user accessibility and search engine crawlability
Conducting competitive research and using that data in your campaign
How to optimize your site, including specific techniques
A case study of a successful website which is tweaked regularly
How to incorporate specific techniques to increase repeat visitors and customer retention

Check out the podcast below:

Links:

Friday Podcast: Print-On-Demand Business Strategies With JGoode

Andrew Wee — Fri, 06 Feb 2009 23:40:10 +0000

I met Jen Goode better known as JGoode at the recent Affiliate Summit where she was helming the mentors program.

Jen is one of the nicest people you will meet in internet marketing and she’s gone out of her way to help people.

As a designer and a programmer, Jen has a unique set of skills which gives her an advantage when it comes to marketing her fine art and t-shirt designs.

Her move to print-on-demand (POD) services to develop her own products such as t-shirts is a great primer for aspiring marketers looking at the POD market.

During the Friday Podcast, we talked about:

Jen’s background and how she got started on the Internet
How she developed her skills in both the design element of internet marketing and programming
The benefits of print-on-demand services
How to get started on POD services
How to determine which products sell and how to generate traffic and sales for your products
Tips for establishing your niche within the POD marketplace
How to use customer follow up strategies to increase your sales and profits

New and experienced marketers will get something out of the podcast accessible below:

Links:

Friday Podcast: Social Marketing Strategies With PotPieGirl

Andrew Wee — Sat, 31 Jan 2009 08:51:46 +0000

This week on the Friday Podcast, I invited PotPieGirl to talking about generating traffic using free methods.

I’d seen her twitter exchanges with Miles Baker and found that she’s pretty proficient in building sites on Squidoo (the social networking site founded by marketer and author Seth Godin) and generate affiliate marketing income from her efforts.

During the course of our discussion, I found out:

How she got started in affiliate marketing
Her strategy for traffic generation and how she got involved in social media marketing
How she balances her time with a spouse and kids to take care of too
How 2007’s “Squidoo Slap” (where Google placed less prominence on Squidoo lenses) has affected her business
Tips for resources to build your internet marketing skills
How to market effectively using Squidoo lenses

Check out the podcast below:

Links below:

PotPieGirl blog
PotPieGirl on Twitter
One Week Marketing squidoo affiliate marketing system

Friday Podcast: Affiliate Marketing and Affiliate Management Strategies with Jim Lillig

Andrew Wee — Fri, 16 Jan 2009 19:29:57 +0000

The recent Affiliate Summit West marked the launch of the Offeratti affiliate network founded by affiliate veteran Jim Lillig.

I spoke to Jim at the sidelines of the affiliate summit, where Jim talked about:

How he got started in affiliate marketing
Getting involved in projects like affiliate track
Managing the affiliate program for an MP3 site which had 1 million paid subscribers and a budget of $500,000 each month for pay per click (PPC) traffic
How merchants can easily create marketing tools for affiliates
PPC optimization tips for affiliates
How you can identify quality affiliate networks and affiliate offers
How to get approved and accepted for affiliate programs if you are an international affiliate
Why affiliate managers should not auto-approve affiliate applications
The launch of the Offeratti affiliate network

Check out the podcast below:

Links:

Offeratti

Friday Podcast: PPC Keyword Strategies With John Hasson

Andrew Wee — Fri, 09 Jan 2009 17:58:09 +0000

I invited John Hasson on the Friday Podcast to share some tips about his PPC campaigns.

From his previous appearance on the series, you’d have heard about how he extensively uses automation in his PPC campaigns. Together with outsourcing business tasks, John has given his affiliate marketing business more room to grow.

During our discussion, John mentioned:

His strategies to test out keywords (as many as 30,000 at a time)
Keyword research and harvesting and the tools he uses
How you multiply and permutate your keyword list
Live example of constructing a keyword list
PPC campaign optimization tips
His new Keyword Grouper tool and it’s “intelligent keyword grouping” features

Check out the podcast below:

Links:

Friday Podcast: PPV Strategies With Ian Fernando

Andrew Wee — Fri, 02 Jan 2009 18:28:24 +0000

I’ve known Ian Fernando for some time, talking to him over instant messenger and over the forums, so it was great to kick off the new year with inviting Ian on the Friday Podcast to talk about some of the innovative strategies he’s using for his affiliate marketing campaigns.

During the session, we talked about:

How he got started in internet marketing, especially working 3 jobs at the time
Some of the discoveries and lessons learned as he got started in affiliate marketing
Ian is one of the few marketers who blogs publicly about media buying and Pay-Per-View strategies
Which PPV networks you should take a look at
Tips to optimize your PPV campaigns
How to select appropriate affiliate offers for PPV campaigns
His newest project Affpinions
A preview of his upcoming session next week at the Affiliate Summit on “Keyword Blasting”

Check out the podcast below:

Resources: