I’m not going to say that going through a list of 200-300 affiliates that you’ve been handed is easy, especially since the bulk of them might be inactive. But if you’re going to make this more than just a 2-3 month gig, getting by on your $2,000\/month base salary, then you need to do a little investment. In this case, it’s not even any cash out of your own pocket (although the better AMs do invest in researching their affiliates), just a little time and company time at that.<\/p>\n
It’s time to break out your Excel or Google Docs spreadsheet and do a little affiliate human resources management. Based on your preliminary research, give each affiliate a rating. I like to give them either a A\/B\/C grade or 1\/2\/3. Your choice.<\/p>\n
You need at least 50 prospects in the A\/B basket to make any decent overriding off their efforts, since you might only get 10% of them active.<\/p>\n
Once you’ve got your 50 producers, in your next column is where you list some the background information, such as where they’re based, what type of traffic promotion they use, what types of offers they like.<\/p>\n
It’s always weird for me that so few\u00a0affiliate managers are willing to invest something like $67 bucks a month to sign up for a membership at sites like David Ford’s PPV Playbook<\/a>. You have new and experienced affiliates who’re learning marketing techniques, applying them and building their affiliate income to $100\/day and in some cases much more than that.<\/p>\n Then you only have 1-2 network owners who’re active in there and I believe there’ve been less than 3 affiliate managers, including EWA’s Ryan Eagle and GetAds’ Josh\u00a0Todd,\u00a0that I’ve seen on there.<\/p>\n So let’s take a stock-take:<\/p>\n If you are an affiliate manager or network owner, is this short-sightedness not to invest $67\/month to pick up a few good producers?<\/p>\n The slogan “It takes money to make money” applies here.<\/p>\n –<\/p>\n\n
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