{"id":109,"date":"2006-09-28T23:28:05","date_gmt":"2006-09-28T15:28:05","guid":{"rendered":"http:\/\/www.whoisandrewwee.com\/109\/deep-diving-your-customer-base\/"},"modified":"2006-09-28T23:35:53","modified_gmt":"2006-09-28T15:35:53","slug":"deep-diving-your-customer-base","status":"publish","type":"post","link":"http:\/\/whoisandrewwee.com\/internet-marketing\/deep-diving-your-customer-base\/","title":{"rendered":"Deep diving your customer base"},"content":{"rendered":"
In the business world, there are 2 schools of thought regarding growing and monetizing your customer base.<\/p>\n
Both can be potentially viable and allow you to harvest the fruits of your effort.<\/p>\n
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By expanding your catchment area as far as possible, you get numerous fish and able to benefit from the fruits of your labor.<\/p>\n
Although the number of fish is not especially numerous, the opportunity to continually reap continual benefits from the school of fish provides a greater opportunity and benefit in the long term.<\/p>\n
\nHow does this information benefit you?<\/p>\n
Imagine for a moment you are an affiliate marketer.<\/p>\n
Are you placing your ads on your blog or website, continually casting for new prospects?<\/p>\n
Are you constantly renewing your efforts to bring in new customers?<\/p>\n
Does it get tiring after a while?<\/p>\n
Too often I see Internet Marketers look as their customers as a one-shot sale.<\/p>\n
Their approach seems to be close, then move on.With a sell-discard-sell-discard approach, they are forced to continually prospect for new leads.<\/p>\n
The cycle never ends.<\/p>\n
If you want greater results with less effort:<\/p>\n
Why not consider the deep diving approach<\/strong>?<\/p>\n <\/p>\n Rather than continually swimming around looking for new clients, why not work within the group you have built up?<\/p>\n You can choose to build up a community of like-minded individuals<\/strong>.<\/p>\n By continually serving their needs, you create a group of intensely committed and loyal Internet Marketers.<\/p>\n Here’s some ways to cultivate the community:<\/p>\n By continually building the links between:<\/p>\n A strong group will form over time and the opportunity to grow the group and monetize the list will gradually combine over time.<\/p>\n I’m doing my best to achieve this goal with DigitalKeiretsu.com.<\/p>\n\n
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