Last year (2012) was a busy year. Between recruiting and managing some of the top affiliates while I was an affiliate manager with Neverblue and organising training events in Singapore as well as a very successful one in Thailand, I did not get much sleep.<\/p>\n
It was a great experience working with Sam Brachat, then Michelle Reid from Neverblue, as well as a great time of account managers (who’ve a great understanding of how advertisers structure their offers and the best ways to provide great lead quality and get onto accelerated payments).<\/p>\n
Tips for aspiring affiliates: Work hard and probably more importantly, learn from your mistakes.<\/p>\n
Almost every campaign will start off as a loss-making one. Being able to pare away losing keywords and high volume keywords with don’t have a chance of recouping what you’re paying in ad costs will only bring down your campaign.<\/p>\n
Having a Vegas mentality that after spending $100-200 on a single keyword or url target or demographic, seeing zero to a handful of conversions is treating your business like a lottery and won’t help anyone (except maybe the ad network).<\/p>\n
Get a book on statistics, read up on statistical significance, split testing. Learning the business, rather than learning how to use spy tools will give you a better competitive edge in the long term.<\/p>\n
Is everyone gradually moving from promoting casual dating offers via adult traffic to mobile offers? Should you blindly follow them?<\/p>\n
Are you a sheep? Can you think for yourself?<\/p>\n
There’re still relatively new affiliates (3 years or less experience) who’re doing 3- to 4-figure profit days consistently working relatively unsexy verticals, stuff that isn’t widely discussed on affiliate blogs or forums.<\/p>\n
I had a conversation the other day with a newer affiliate who asked “Should I be considering these offers? It’s not mentioned on the forums or blogs.”<\/p>\n
Here’s a tip.<\/p>\n
If you’re making a killing with a particular method or offer, should you:<\/p>\n
1) Tweet about it, brag about how much you’re making and how you’re going to spend your earnings?<\/p>\n
2) Post pictures about what you’ve just bought, go to the network’s facebook page and say “Thanks ABC affiliate manager, I’m making a killing with XYZ offer.”<\/p>\n
3) Shut up about it and bank in silence.<\/p>\n
You go figure it out.<\/p>\n
–<\/p>\n
Success has a lot to do with:<\/p>\n
1) Figuring what works for you with the type of traffic you’re using and the offer you’re promoting<\/p>\n
2) Coming up with a system to follow, so you’re going through a series of steps that make sense and maximise your chances of success and ability of scaling what you’re doing.<\/p>\n
3) Repeating what you’re doing, being able to scale the traffic (at about the same quality level) that you’re sending to the offer.<\/p>\n
The steps are easy, aren’t they? Being able to follow them is not.<\/p>\n
–<\/p>\n
Back to 2013: The past couple of months have been a little busy for me, with my older daughter starting primary school (grade school to you yanks) and working a couple of consulting gigs that had been backlogged.<\/p>\n
In the next couple of weeks I’m working on:
\n1) Launching a resource site that will be useful for affiliates and product owners<\/p>\n
2) Developing\/revamping and launching\/relaunching existing and new products\/services.<\/p>\n
3) Publishing some stuff for Amazon’s Kindle platform<\/p>\n
4) Publishing new blog posts (hopefully more frequently than once a year).<\/p>\n
<\/p>\n
So what’s on your plate for 2013?<\/p>\n
PS: This is a new blog template, not everything is fixed yet. It should be…any day now.<\/p>\n","protected":false},"excerpt":{"rendered":"
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