{"id":138,"date":"2006-10-23T18:18:54","date_gmt":"2006-10-23T10:18:54","guid":{"rendered":"http:\/\/www.whoisandrewwee.com\/138\/internet-money-secrets-day2\/"},"modified":"2006-10-23T18:18:54","modified_gmt":"2006-10-23T10:18:54","slug":"internet-money-secrets-day2","status":"publish","type":"post","link":"http:\/\/whoisandrewwee.com\/internet-money-secrets\/internet-money-secrets-day2\/","title":{"rendered":"Internet Money Secrets Day 2"},"content":{"rendered":"<p><img align=\"left\" alt=\"Joel Comm\" title=\"Joel Comm\" src=\"http:\/\/www.whoisandrewwee.com\/images\/blog0610\/joelcomm1.jpg\" \/>It&#8217;s a late post today as yesterday was a long day.<\/p>\n<p>But Internet Money Secrets was well worth attending.<\/p>\n<p>First up was <a target=\"_blank\" title=\"Joel Comm\" href=\"http:\/\/www.joelcomm.com\">Joel Comm<\/a>, who came in live via video link from Oklahoma.<\/p>\n<p>I like Joel&#8217;s approach to creating content.<\/p>\n<p>He strives to create <strong>original content<\/strong>, rather than scraped content.<\/p>\n<p>Among the sources he uses:<\/p>\n<ul>\n<li>Writing it yourself<\/li>\n<li>Outsourcing it<\/li>\n<li>Having site visitors create it (blog comments, forums)<\/li>\n<li>Using public domain works<\/li>\n<li>RSS Feeds<\/li>\n<li>Teleseminars and other audio<\/li>\n<li>Repurposed material (reusing your old stuff)<\/li>\n<\/ul>\n<p>Pretty interesting, especially for those of us who&#8217;re constantly striving to create original content for our blogs and webposts.<\/p>\n<p>Incidentally, if you didn&#8217;t already know, the best performing adsenseunits are the:<\/p>\n<ul>\n<li>Large rectangle (336&#215;280)<\/li>\n<li>Leaderboard (728&#215;90)<\/li>\n<\/ul>\n<p>And if you didn&#8217;t already know, the best color combination to use for your adsense blocks are:<\/p>\n<ul>\n<li>borderless ads (color code #ffffff)<\/li>\n<li>blue links (#0000ff)<\/li>\n<li>black descriptions (#000000)<\/li>\n<li>gray URLs (#666666)<\/li>\n<\/ul>\n<p>This combination makes for the <strong>most readable ad format<\/strong>.<br \/>\nWow, I just gave out the essense of his seminar.<\/p>\n<p>Well, not quite, because he gave away some other strategies too, about why people fail at adsense and his winning formula.<\/p>\n<p>We had an interesting presentation from the Master Copywriter.<\/p>\n<p><!--more--><\/p>\n<p><!--adsense#more--><\/p>\n<p><!--adsense#wide--><\/p>\n<p><img title=\"Jo Han Mok and Andrew Wee\" alt=\"Jo Han Mok and Andrew Wee\" src=\"http:\/\/www.whoisandrewwee.com\/images\/blog0610\/johanmok-andrewwee.jpg\" \/><br \/>\n<strong>Master Copywriter Jo Han Mok and Andrew Wee<\/strong><\/p>\n<p><!--adsense#wide--><\/p>\n<p>It just seems inevitable that I pick up tons of strategies and tips each time I listen to Ewen and Jo Han speak.<\/p>\n<p>I guess it&#8217;s not surprising considering that they&#8217;re rolling a couple of hundred thousand dollars every month.<\/p>\n<p>It didn&#8217;t help that Jo Han didn&#8217;t give the powerpoints for his presentation and I filled up the better of 3 sheets of papers with lots of notes.<\/p>\n<p>Here&#8217;re some nuggets from his presentation:<\/p>\n<ul>\n<li><strong>Metrics<\/strong> are critical to your success as an information marketer.<\/li>\n<li><strong>Test,<\/strong> test, test and test again<\/li>\n<li>Instead of doing a split-test (2 options), consider doing <strong>5 campaigns<\/strong> adjusting the variables. This will give you a better idea of what works and what doesn&#8217;t.<\/li>\n<li><strong>90%<\/strong> of Internet Marketers lose money of Pay Per Click advertising because they don&#8217;t know what they&#8217;re doing. Don&#8217;t be a statistic.<\/li>\n<\/ul>\n<p>Tips to significantly increase your list opt-in rates:<\/p>\n<ul>\n<li>Do not imply that anything is being <strong>sold<\/strong>.<\/li>\n<li>Arouse their curiosity.<\/li>\n<li>The terms <strong>instant <\/strong>and <strong>free <\/strong>will cause your opt-ins to jump significantly<\/li>\n<\/ul>\n<p>In summary, Internet Money Secrets was a very useful convention and I picked up a set of useful strategies I&#8217;m waiting to test out.<\/p>\n<p>I&#8217;d expect that they&#8217;d easily hike up my results by an easy 30%.<\/p>\n<p>I&#8217;m already seeing a number of new sign ups for the <a title=\"DigitalKeiretsu.com\" target=\"_blank\" href=\"http:\/\/www.digitalkeiretsu.com\/enrol1\">DigitalKeiretsu.com mailing list<\/a>.<\/p>\n<p>Just in time for some groundbreaking announcements later this week.<\/p>\n<p>If you haven&#8217;t already joined, you can sign up here: <a title=\"Internet Marketing enrolment\" target=\"_blank\" href=\"http:\/\/www.digitalkeiretsu.com\/enrol1\">Internet Marketing enrolment<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s a late post today as yesterday was a long day. But Internet Money Secrets was well worth attending. First up was Joel Comm, who came in live via video link from Oklahoma. I like Joel&#8217;s approach to creating content. He strives to create original content, rather than scraped content. Among the sources he uses: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[40],"tags":[1772,1811,1766,1778,131,132],"_links":{"self":[{"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/posts\/138"}],"collection":[{"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/comments?post=138"}],"version-history":[{"count":0,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/posts\/138\/revisions"}],"wp:attachment":[{"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/media?parent=138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/categories?post=138"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/tags?post=138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}