<\/a>Civet cat eating coffee berries<\/p><\/div>\n
The Asian Palm Civet feeds on ripe coffee berries in the forest.<\/p>\n
Since only ripe and the tastiest berries are eaten by the civet cat, the seeds it swallows also end up in its stomach.
\nSo organically, the cat has “curated” the best coffee beans. This is in contrast to normal coffee harvesting where machines gather coffee beans, regardless of whether they’re ripe or green and unripe, leading to an inferior flavor.<\/p>\n
But to havest the coffee beans from the civet cat, the harvesters look for civet cat poop, then dig the undigestible coffee beans from it. They wash it and package it, selling it for a premium.<\/p>\n
A cup of Kopi Luak can sell for $40 to $75 at speciality coffee shops.<\/p>\n
But if you were to send out a mailing for ‘cat poop coffee’ you’re proabbly going to see poor response rates, and maybe a number of unsubscribes.<\/p>\n
Instead, the marketers have decided to focus on the taste profile of the coffee and how rare and exclusive it is.<\/p>\n
Both realities are true –
\n1) The coffee comes from cat poop
\n2) It has an excellent taste profile and is (pardon the pun) a pain in the butt to harvest.<\/p>\n
But picking your angle and working it through fully (ie: not just a few random bullet points) is what’s going to get you the conversion.<\/p>\n
Every product\/service\/offer has it’s positives and negatives, if you as the marketer are dwelling on the negatives, you’re pretty much sunk.<\/p>\n
So while Jimmy gives you a massive swipe file of what works, the important thing is not just to clone and blindly use the templates, but to study them and figure out why they’re working and the key principles involved in getting the conversion.<\/p>\n
–<\/p>\n
On the content marketing front, Jimmy covers strategies in module 3.
\nTake angle #33 for example.<\/p>\n
He describes and decontructs the “Top (number) tips for (getting a good result)”<\/p>\n
For example:
\n“Top 5 tips to lose 10 lbs in 2 months”
\n“Top 9 ways to attract the woman of your dreams”<\/p>\n
There’s a sequencing involved in presenting the pre-sell, you want to emphasize that it wasn’t something you just banged out in 5 minutes, so showing the effort with an opener like
\n“It took me a lot of trial and error, but I\u2019ve work out the best way to (name the goal).”<\/p>\n
Here are:
\n(top 3 to 10 tips to do _____)<\/p>\n
There’s some other stuff you need to include to make the message work as a whole, so you can check it out for the step-by-step.<\/p>\n
–
\nHe also shows you how to embed a relevant targeted call to action in the mail.
\nThere are 50 samples of formatting content to embed these calls in your messages (again, it works equally well in emailing, blogging, landing page adcopy).<\/p>\n
–<\/p>\n
In modulet 4, there’s a list of 52 promotion methods to boost conversion.<\/p>\n
These include:
\n1) Testing coupon codes, how to structure your bonus\/incentive for offer conversion
\n2) Payment plans, – how to structure and present them
\n3) Loyalty programs – why and how you should implement them
\n4) How to effectively use scarcity strategies in your campaigns.
\n5) Tying a promotion to a popular culture reference, how to boost boost virality by incorporating elements from YouTube and Vine.
\n6) How to reactivate and entice inactive customers to come back
\n7) Tips to edge out competitors by making minor tweaks to your promotion, especially their blindspots
\n8) Packaging promotions – multiply the effect of a promotion by these bundling strategies.
\n9) Creating an “Everyone wins” promotion (page 28)<\/p>\n
–<\/p>\n
In additon to the core course, Promo Payoff<\/a> also comes with 4 bonuses<\/p>\nThere’s a<\/p>\n
\n- “Fast action bonus”: a 158-page report on how you can monetize high competition verticals.<\/li>\n
- Bonus 1: 31-page report\u00a0 – how to incorporate 6 additional revenue streams into your existing or new promotions<\/li>\n
- Bonus 2 (18 pages): 5 email structures that you can customize for the vertical you\u2019re in.<\/li>\n
- Bonus 3 (36 pages): System\/framework for mailing, mechanics of how and why 5 different structures works. How to incorporate social and reciprocity elements into your email campaigns<\/li>\n<\/ul>\n
–<\/p>\n
Hey, are you still here?<\/p>\n
Go get your copy of Payoff Promo at the 50% off early bird launch price<\/a> now.<\/p>\n","protected":false},"excerpt":{"rendered":"If you’ve been in the Internet marketing game for some time, you might have tried incorporating email marketing into your promotion strategy. So, here’s what I feel doesn’t work for long-term email promotion – continually sending pitch emails to the list, consisting of messages asking people to buy something. I’m pretty sure most people didn’t […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[22],"tags":[],"_links":{"self":[{"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/posts\/1807"}],"collection":[{"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/comments?post=1807"}],"version-history":[{"count":2,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/posts\/1807\/revisions"}],"predecessor-version":[{"id":1810,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/posts\/1807\/revisions\/1810"}],"wp:attachment":[{"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/media?parent=1807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/categories?post=1807"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/tags?post=1807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}