![\"Emotional](\"http:\/\/www.whoisandrewwee.com\/images\/blog0611\/piggybank.jpg\" "\\"Emotional")
<\/p>\nThere are 2 main types of ‘intelligence’ in my book: intellectual ‘intelligence (the concept we’re familiar with), known as IQ.<\/p>\n
And the other factor that women are generally more adept at EQ (emotional quotient).<\/p>\n
How’s this tie in to Internet Marketing?<\/p>\n
Lots actually.<\/p>\n
A friend Amos introduced this concept to me a long time ago which he applies in his brick-and-mortar business dealings.<\/p>\n
It’s equally applicable in the online world.<\/p>\n
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Imagine you have an ‘goodwill bank’. (where goodwill or ill will towards you is stored)
\nYou’d usually start out with an empty bank every time you initiate a new business relationship.<\/p>\n
It doesn’t necessarily needs to involve a purchase or sale.<\/p>\n
The ‘transaction’ or ‘relationship’ (both are interchangable in my book) starts the moment you do something that triggers it.<\/p>\n
It could be:<\/p>\n
The relationship deepens as you bring it to a new level, perhaps by leaving a blog comment. Posting on the forum. Buying something on the website.<\/p>\n
Each time you do something, it will either:<\/p>\n
What’s this mean?<\/p>\n
For example, if you post quality information on a forum, you’d be recognized for it.<\/p>\n
Your peers might learn something from you, and in so doing, their respect for you grows.<\/p>\n
Your balance in the goodwill bank grows from your altruistic action.<\/p>\n
You help someone on the forum configure their email account. Again the balance grows.<\/p>\n
There are many things you can do to build the relationship.<\/p>\n
—<\/p>\n
On the other hand, there are several things you can do to ‘take away’ from the emotional bank too.<\/p>\n
One is to promise to do something and not do it.<\/p>\n
It can be something simple, like promising to email someone. But then not following through on it.<\/p>\n
Someone might forgive you the first time, and maybe the second. But establishing a pattern of promising and not delivering is a surefire way to bring down your credibility, lower your reputation, and lower your ’emotional bank’.<\/p>\n
Other ways to lower your credibility include:<\/p>\n
And generally making a nusiance of yourself.<\/p>\n
I’m a moderator at the Internet Marketing Singapore forums and we see many new users join the board and start posting ‘buy this now’ or ‘great deal for a limited time only’ type posts.<\/p>\n