{"id":1854,"date":"2014-04-08T02:06:38","date_gmt":"2014-04-07T18:06:38","guid":{"rendered":"http:\/\/whoisandrewwee.com\/?p=1854"},"modified":"2016-04-08T19:14:00","modified_gmt":"2016-04-08T11:14:00","slug":"empire-building-one-brick-at-a-time","status":"publish","type":"post","link":"http:\/\/whoisandrewwee.com\/bizhacking\/empire-building-one-brick-at-a-time\/","title":{"rendered":"Empire building, one brick at a time"},"content":{"rendered":"
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\"bulldozer\"<\/a><\/article>\n

Who else wants an Internet empire?
\nIt\u2019s easy to look at any established online personality or company and make one of the following assumptions (or maybe both, depending on the day):<\/p>\n

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  1. It all appeared in a day and was largely due to luck, so this online stuff has many similarities to gambling and hitting a jackpot.<\/li>\n
  2. It took nearly forever to come together, probably required a lot of people working on it and a lot of capital. Either or both resources that you don\u2019t have.<\/li>\n<\/ol>\n

    The truth is probably somewhere in between. It will take some luck, but more focused effort to bring all these pieces together.<\/p>\n

    A rookie mistake when trying to build a business empire might be asking \u201cHow do I make $x per month?\u201d<\/p>\n

    This implies that you can <\/p>\n

    do something you like (or think you\u2019re good at) and the money will start rolling in. The reality is that there\u2019s a 99% chance of failure if you only focus on what you think you\u2019re good at, without considering more important factors.<\/p>\n

    If you ask the wrong question, you will do stuff that doesn\u2019t work and likely end up with the wrong answer (and also fail to hit your desired outcome).<\/p>\n

    A more productive question might be \u201cWhat product or service can I create or promote that will make me $x per month?\u201d<\/p>\n

    The shift towards more goal-oriented planning will help you plan in a way that gets you results.<\/p>\n

    By having a specific, rather than an open-ended outcome, you\u2019re setting yourself up to come up with strategies to achieve a specific outcome. The better you define what you want to get, the more likely you are to achieve it.<\/p>\n

    The best question to answer as you\u2019re working out your business strategy might be \u201cWhat problem can I solve that will make people relieved and happy enough to want to pay me $x per month?\u201d<\/p>\n

    By shifting the focus away from what you want, to what your customer wants, you\u2019re better able to see what they want to sign up for or pay for and in the process, you benefit.<\/p>\n

    Having clarity on this means helping others get what they want will mean you get what you want too.<\/p>\n

    Whatever your reasons might be for wanting to build an empire, the principles are about the same. Adopting a methodical approach, having a plan or blueprint in mind, and importantly, following through with what you\u2019ve planned are some of the key success factors.<\/p>\n

    The size of your empire will depend on the following:<\/p>\n