{"id":1861,"date":"2014-11-01T19:07:42","date_gmt":"2014-11-01T11:07:42","guid":{"rendered":"http:\/\/whoisandrewwee.com\/?p=1861"},"modified":"2016-04-08T19:13:09","modified_gmt":"2016-04-08T11:13:09","slug":"how-to-use-data-to-grow-your-online-business","status":"publish","type":"post","link":"http:\/\/whoisandrewwee.com\/bizhacking\/how-to-use-data-to-grow-your-online-business\/","title":{"rendered":"How to use data to grow your online business"},"content":{"rendered":"
\nYou could call the Internet economy, the information economy where data and knowledge have value. You could also call it the digital economy where the bits and bytes contain information that you could use to grow your business.<\/p>\n
While most marketers will be aware of online news sources and spy tools, it\u2019s worth taking a step back to gain a wider perspective of what\u2019s out there and how you can use it to your advantage.<\/p>\n
Whether you have your own product or you\u2019re promoting someone else\u2019s product as an affiliate, distributor or reseller, you can benefit from the following 3 types of business intelligence.<\/p>\n
Technology intelligence:<\/strong> You might be doing search engine optimization (SEO) or some form of paid traffic. Now, stop. How much time do you <\/span>spend reading up on the available FAQs, instructional materials, tutorials, step-by-step walkthroughs?<\/p>\n I\u2019ve met a number of Internet marketers who gobble e-books on traffic sources and continue to do so. But the strange\/weird thing is that they haven\u2019t gone through the introductory material and training materials posted on an ad network. Which is weird. If your traffic source has gone through the trouble and effort of creating an information resource \u2013 creating a blog, posting instructional videos on YouTube, having white papers, organizing regular webinars or training calls, then why wouldn\u2019t you want to go through that material? It\u2019ll only help you, wouldn\u2019t it?<\/p>\n In the absence of such material, then sure, go ahead, ask a friend about what they think about how to use an offer or an ad platform. You might do better with that instruction. On the other hand, you could do worse. Bottomline: If you want to get accurate information, especially on ad platforms where you\u2019re spending hundreds, if not, thousands per month, then it makes sense to invest a little time in searching out material related to being able to use that platform better.<\/p>\n
\n(Think of the times where you might have been getting an informal course in sex education through your teenage friends. Yeah, not that good).<\/p>\n