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<\/a><\/p>\nMore importantly, if you\u2019ve been reading my content, you\u2019d realise that the last entry was Jan 7, 2015. <\/span><\/p>\nSo what\u2019s happened over the past 2 years?<\/span><\/p>\nThe last couple of years have been hectic ones, as I received more gigs to do project management and marketing in-house for various clients. While this meant less freedom as an affiliate running my own campaigns and developing and promoting my own products, it\u2019s also given me an opportunity to work on projects with a bigger scope than I would work on.<\/span><\/p>\nAs an online marketer working for yourself, there\u2019s a tendency to work sufficiently to provide for your living expenses, buy a nice car and if you\u2019re inclined, purchase a home and\/or office and start paying down the mortgage on them.<\/span><\/p>\nBeing involved in managing existing online businesses where the challenge is managing feature development, dealing with vocal (and sometimes irate) users, growing revenue and profit numbers, is sometimes a fly-by-the-seat-of-your-pants business. Even growth hacking (which seems to be the new buzzword for marketing) is a process of continual split-testing, pivoting to find validation, then starting the process over again.<\/span><\/p>\nIn the process of trying to start a new venture about 2 years ago, I almost lost this blog and 9 years worth of content. But that update will come in a future post.<\/span><\/p>\nSo what\u2019s there to reflect over the past 2 years – <\/span><\/p>\n\n- Always think and plan before you act:<\/strong> All of us have the impulse in us to want to do something immediately. What\u2019s more important is to take a few minutes (or more), thinking through the issues, mapping out the project on paper, figuring out likely outcomes, and perhaps more importantly, figuring out contingency plans if things go south. So what is you see a terrible take-up rate for a new product or service? Can you recover from the initial launch? What\u2019s your \u201cPlan B\u201d? Is there a \u201cPlan C\u201d if Plan B doesn\u2019t work out?<\/span><\/li>\n
- Keep working towards the Big Picture (even in a crisis):<\/strong> Mistakes are part of the learning process, and whatever doesn\u2019t kill you, makes you stronger,right? Sounds nice in hindsight, but it doesn\u2019t seem like a \u201clearning opportunity\u201d when you\u2019re in the midst of it. On one of the projects, we rolled out site updates on a Friday morning. Bad idea. The service started showing system instability on that afternoon and the site crashed that evening. The bad news was that Friday and the weekend were the peak hours for the site (no, it\u2019s not casual dating) and I spent most of the weekend managing the business\u2019 social media accounts, giving updates, doing minor troubleshooting. Through the crisis, the users recognised our efforts at site recovery and giving regular tech updates and in the process, I believe we built a number of lifelong customers through pro-active tech support and customer service. So as a comedian once said, the word \u201cproblem\u201d is also the same word for \u201copportunity\u201d in Japanese. With that said, there are so many people out there with credit card \u201copportunities\u201d…<\/span><\/li>\n
- Do what you say:<\/strong> So in the business world and in everyday life, people say lots of stuff. The fact is that 90% of it probably never gets done. When you say you will do something, then just do it. If you don\u2019t know, or can\u2019t deliver on something, then don\u2019t make promises, especially if it\u2019s beyond your control. If you say stuff just to make a customer happy, then imagine how UNhappy they will be when you can\u2019t deliver on it. You\u2019ll look like an idiot. If you can\u2019t commit to a solution now, then be upfront and say that a solution is being worked on and that you\u2019ll provide regular updates. Be sure to provide the regular updates. People are not likely to forget something (or let you off the hook) if the issue is bugging them.<\/span><\/li>\n
- Making mistakes and moving on:<\/strong> The surefire way to avoid mistakes and messing up is to do nothing. But the fact is that you can only learn something and build something by finding out what\u2019s not working, then not doing it again (or at least not a third, fourth, fifth time\u2026) Conducting a post-mortem, analysis, and deciding how you can do stuff better the next time is part of the growing process. Besides, if you bid $10 per click, instead of $1 per click on a traffic campaign, the lesson is likely to stick with you for some time.<\/span><\/li>\n<\/ol>\n
So in summary, I\u2019m back and will be posting stuff more often. Stay tuned.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Hello world! As we enter the middle of January 2017, it\u2019s worth looking back on the past year. More importantly, if you\u2019ve been reading my content, you\u2019d realise that the last entry was Jan 7, 2015. So what\u2019s happened over the past 2 years? The last couple of years have been hectic ones, as I […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[22],"tags":[95,1766],"_links":{"self":[{"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/posts\/1902"}],"collection":[{"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/comments?post=1902"}],"version-history":[{"count":2,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/posts\/1902\/revisions"}],"predecessor-version":[{"id":1905,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/posts\/1902\/revisions\/1905"}],"wp:attachment":[{"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/media?parent=1902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/categories?post=1902"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/tags?post=1902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}