{"id":195,"date":"2006-11-17T11:03:30","date_gmt":"2006-11-17T03:03:30","guid":{"rendered":"http:\/\/www.whoisandrewwee.com\/195\/10-ways-to-a-killer-blog-part-2\/"},"modified":"2006-11-17T11:03:30","modified_gmt":"2006-11-17T03:03:30","slug":"10-ways-to-a-killer-blog-part-2","status":"publish","type":"post","link":"http:\/\/whoisandrewwee.com\/blogging\/10-ways-to-a-killer-blog-part-2\/","title":{"rendered":"10 Ways to a Killer Blog Part 2"},"content":{"rendered":"

If you missed the first part of this series, visit: 10 Ways to a Killer Blog Part 1.<\/a><\/p>\n

As you’re developing your blog and working towards the upper echelons of the bloggerati, consider the following factors which Robert<\/a> and Maryam<\/a> Scoble presented at the recent Blog Business Summit<\/a>.<\/p>\n

<\/p>\n

\"Killer<\/a><\/h2>\n

The logic behind linking to other blogs is that if you’re a genuine content blog, it’s likely the blogger will link back. And you’ll see link love in action as traffic flows back and forth between the two blogs.<\/p>\n

It helps to link to credible blogs within your space, and to a blogger you’re regularly reading.<\/p>\n

It can be a vicious cycle of kindness if you make it so.<\/p>\n

\"Killer<\/p>\n

<\/p>\n

No one’s perfect. Everyone knows that.<\/p>\n

Trying to be perfect, coming up with reasons when you’ve obviously made a boo-boo?<\/p>\n

Trying to hide? To play it cool? Getting aggro?<\/p>\n

Don’t<\/strong>.<\/p>\n

It’s like fiddling with a hole in your sweater. Stick your pinkie in, wiggle it around.Soon you’ll have a hole big enough to put your head through.<\/p>\n

Fess up to mistakes, laugh about it, and move on.<\/p>\n

There’re more things to blog about.<\/p>\n

\"Killer<\/p>\n

<\/p>\n

Hands up those who like dry writing? Purely factual blog posts lacking color and personality.<\/p>\n

I thought so.<\/p>\n

In journalism, 90% of whether your article gets read depends on your headline. Except for retirees and those planning to bone up on their English skills, I hardly know anyone who spends 3 hours reading every article and every word.<\/p>\n

The same goes with blogs. In fact you might have even less time to make your pitch.<\/p>\n

Most Internet users suffer from some form of attention deficit disorder.<\/p>\n

It takes 1-2 minutes to come up with a catchy headline.<\/p>\n

It creates immeasurable value<\/strong> in getting your reader to read the post.<\/p>\n

\"Killer<\/p>\n

<\/p>\n

The Internet is still primarily a text medium. However that’s changing with podcasting, vodcasting and new technologies coming onstream.<\/p>\n

It takes another 5 minutes to:<\/p>\n