{"id":196,"date":"2006-11-17T14:28:10","date_gmt":"2006-11-17T06:28:10","guid":{"rendered":"http:\/\/www.whoisandrewwee.com\/196\/pingback-guy-kawasaki\/"},"modified":"2006-11-17T14:35:28","modified_gmt":"2006-11-17T06:35:28","slug":"pingback-guy-kawasaki","status":"publish","type":"post","link":"http:\/\/whoisandrewwee.com\/traffic-generation\/pingback-guy-kawasaki\/","title":{"rendered":"How a Pingback Led Me to Guy Kawasaki"},"content":{"rendered":"

Here’s an example of viral traffic generation.<\/p>\n

I was reading Shoemoney’s post on Las Vegas Pubcon 2006<\/a> and in his comments, I see the following:<\/p>\n

\"Shoemoney<\/p>\n

That was a pingback from Lee Odden blog.<\/p>\n

Lee is CEO of TopRank Online Marketing and has a widely read, high traffic, high PR blog.<\/p>\n

It caught my eye like Seth Godin’s archetypal “Purple Cow<\/a>” (which stands out from the herd of brown cows).<\/p>\n

<\/p>\n

“Nice Fellow” is seldom a term used to refer to Shoemoney.<\/p>\n

I’m used to people refer to Jeremy as the SEM specialist or the Ringtone King, but “Nice Fellow” really stuck out for me.<\/p>\n

I just had <\/strong>to read Lee’s post: Pubcon Day .05<\/a>.<\/p>\n

It was a succinct summary of the goings on at Las Vegas PubCon and while reading Lee’s post, the following caught my eye:<\/p>\n

\"TopRank<\/p>\n

In the top right corner, Lee’s got a post entitled “Guy Kawasaki Needs Your Links<\/a>”<\/p>\n

[I’m not exactly sure why Guy feels he needs to break into Technorati’s top 10 because I’d prioritize list building over SEO\/traffic.]<\/p>\n

Lee does an excellent job of summarizing Guy’s presentation, though it’s similar to other ‘Art of the Start’ presentations he’s given. [Like i’ve posted at: Guy Kawasaki Art of the Start<\/a>. Guy’s almost pathologically famous for his ‘I’ve got 10 points’ opening to his talks]
\nBut I liked the relevance of Lee’s link because I just ordered a copy of Guy’s book “
The Art of the Start<\/a>“.<\/p>\n

And while I’m at Guy’s blog, I also checked out his post: The 10\/20\/30 Rule of PowerPoint<\/a>, which is also relevant for those who prepare and present lots of presentations [like my wife, whom I’ve just emailed the link.]<\/p>\n

And she’s been reading my copies of Guy’s “Selling the Dream<\/a>” and “Rules for Revolutionaries<\/a>” because she’s involved in a hush-hush project at work.<\/p>\n

The point of all this?<\/p>\n

Don’t discount the value of the humble trackback or pingback.<\/p>\n

It can bring you around the blogging world and come back with a load of traffic.<\/p>\n","protected":false},"excerpt":{"rendered":"

Here’s an example of viral traffic generation. I was reading Shoemoney’s post on Las Vegas Pubcon 2006 and in his comments, I see the following: That was a pingback from Lee Odden blog. Lee is CEO of TopRank Online Marketing and has a widely read, high traffic, high PR blog. It caught my eye like […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[41],"tags":[271,204,268,270,1793,269],"_links":{"self":[{"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/posts\/196"}],"collection":[{"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/comments?post=196"}],"version-history":[{"count":0,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/posts\/196\/revisions"}],"wp:attachment":[{"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/media?parent=196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/categories?post=196"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/tags?post=196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}