I’ve about four months experience in affiliate marketing and during that time I’ve seen a number of different approaches to affiliate marketing.<\/p>\n
I’ve come to the conclusion that unless you are very strong in promoting your own product, you will need to rely on your affiliates. Which is commonsensical.<\/p>\n
But though it seems like you are relying <\/strong>on your affiliate, you also play a big part in their success, and by extension your own success.<\/p>\n Affiliates provide the ultimate leverage for any product creator.<\/p>\n You have an army of motivated individuals to promote your product or service.<\/p>\n You only pay them upon a successful transaction.<\/p>\n They work for you round-the-clock <\/strong>(especially if they’re scattered around the United States, Europe and Asia).<\/p>\n If you have the system running well, you’ll have a couple of sales every couple of hours<\/strong>.<\/p>\n Sadly though, I’ve seen many products crash and burn too.<\/p>\n <\/p>\n I guess the owners were too busy with other projects, and the product became an abandoned stepchild to their other newer, flashier projects. Here’s what I’ve observed.<\/p>\n Once the product is launched, product developers need to proactively give marketing tools to their affiliates.<\/p>\n Tools means more than a couple of banners and some suggested text links to your sales page.<\/p>\n If you want to be comprehensive, provide:<\/p>\n You’re the chief cheerleader in the marketing campaign, motivated your affiliates to go for that sale.<\/p>\n If you’re so inclined, create a marketing plan for them, give them coaching, give them encouragement.<\/p>\n If you see your affiliates as your partners<\/strong>, you’d want to aid in their personal development too, wouldn’t you?<\/p>\n It doesn’t matter if they’re already promoting five other products and yours is just one of them?<\/p>\n
\nOn the other hand, I’ve seen some great campaigns too.<\/p>\n\n