If you’ve been a regular reader of this blog, you’d probably know that I’m a believer in business systems. And affiliate marketing lends itself to a systems-based approach easily.<\/p>\n
Most affiliate marketers will follow one of two systems, or in some cases a hybrid of both systems.<\/p>\n
[For the course of this post, I’ll loosely use ‘affiliate marketing’ (which involves a transaction) to also include CPA (cost per action) or lead generation-based marketing (which may or may not result in a transaction)]
\nA systems-based approach provides an easy way to:<\/p>\n
Having said that, most affiliate marketers will adopt the first approach:<\/p>\n
In this approach, you’d determine the class of affiliate marketing products you’d be marketing, for example, cell phone ringtones, or holiday vacations.<\/p>\n
Based on the characteristics of the product, such as payout, geographical eligibility, etc, you’d determine the demographic for the product and then create multiple campaigns.<\/p>\n
Perhaps teenagers, working professionals, retirees for your offer.<\/p>\n
As you cast the net wider, you’d see a corresponding increase in your results.<\/p>\n
—<\/p>\n
While the product-centered approach works well and is used by the majority of affiliate marketers (maybe in excess of 80%), I prefer the second approach:<\/p>\n
In this system, I’d identify a specific demographic, for example, homemakers.<\/p>\n
From there I’d identify their demographic, interests, hobbies and buying patterns.<\/p>\n
We’d know that homemakers would spend quite a bit of time at home, so something home-based would be ideal. Perhaps work from home business opportunities?<\/p>\n
They’d also have hobbies which are fairly geo-specific, or related to the home. Perhaps items like scrapbooking, quilting, cooking. There’re a number of products with affiliate programs which fit within this category.<\/p>\n
Also, looking at census information, a large proportion of homemakers will have 2 or more children at home. So educational items and toys would fit this demographic too.<\/p>\n
Once you’ve created a psychological profile and have an understanding of your consumers, you can create a portal for your demographic, in this case, homemakers.<\/p>\n
A caveat, there is a large amount of effort required to engage in this holistic marketing exercise, compared to just promoting a single product with the product-based approach.<\/p>\n
However, when you view this situation in context, that you could see multiple transactions, maybe in the region of 3-5 purchases per consumer, compared to just a single transaction with the product approach. There is greater ROI on your time.<\/p>\n
And developing a profile-based approach may take twice the amount of time as a product-centered one, yet deliver 200-400% greater results.<\/p>\n
You will also have the benefit of building a community which also generates its own buzz marketing.<\/p>\n
In that context, sophisticated affiliate marketers will look at developing communities themed around a profile or demographic, rather than merely a single product.<\/p>\n","protected":false},"excerpt":{"rendered":"
If you’ve been a regular reader of this blog, you’d probably know that I’m a believer in business systems. And affiliate marketing lends itself to a systems-based approach easily. Most affiliate marketers will follow one of two systems, or in some cases a hybrid of both systems. [For the course of this post, I’ll loosely […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[29],"tags":[1769,95],"_links":{"self":[{"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/posts\/281"}],"collection":[{"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/comments?post=281"}],"version-history":[{"count":0,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/posts\/281\/revisions"}],"wp:attachment":[{"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/media?parent=281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/categories?post=281"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/tags?post=281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}