{"id":298,"date":"2007-02-23T13:15:24","date_gmt":"2007-02-23T05:15:24","guid":{"rendered":"http:\/\/www.whoisandrewwee.com\/blogging\/made-for-adsense-blogging-and-branding\/"},"modified":"2007-02-23T13:15:24","modified_gmt":"2007-02-23T05:15:24","slug":"made-for-adsense-blogging-and-branding","status":"publish","type":"post","link":"http:\/\/whoisandrewwee.com\/blogging\/made-for-adsense-blogging-and-branding\/","title":{"rendered":"How to Crash-And-Burn Your Branding Blog"},"content":{"rendered":"<p>Bloggers take note, there&#8217;re 2 basic types of blogs:<\/p>\n<ul>\n<li>Branding blogs<\/li>\n<li>Monetization blogs<\/li>\n<\/ul>\n<p><strong>Branding blogs<\/strong>: Build either your personal brand or a product\/service brand. An example of this could be high-end gaming peripheral manufacturer <a target=\"_blank\" title=\"razer blog\" href=\"http:\/\/blog.razerzone.com\/\">Razer&#8217;s blog<\/a> or this blog which focuses on blogging, affiliate marketing and traffic generation.<\/p>\n<p>On the other hand, you have &#8220;<strong>Monetization blogs<\/strong>&#8221; which are intended to generate income. The blogs can serve either as traffic generation tools to push visitors to a site, or sell products or services themselves. Product review blogs designed to close transactions fall into this category.<\/p>\n<p>Monetization blogs also include blogs created solely to monetize Google&#8217;s Adsense contextual advertising program. Such blogs feature prominent locations for adsense advertising blocks, or other advertising networks like Yahoo Search Marketing or Adbrite&#8217;s ad blocks.<\/p>\n<p>You can recognize<!--more--> an adsense-optimized (or MFA &#8211; &#8220;Made for Adsense&#8221;) blog through it&#8217;s template which gives more prominence to the ad blocks, rather than the content.<\/p>\n<p>Here&#8217;re two examples:<\/p>\n<p><img alt=\"made for adsense\" title=\"made for adsense\" src=\"http:\/\/www.whoisandrewwee.com\/images\/blog0702\/adsminded-theme.png\" \/><\/p>\n<p><img alt=\"made for adsense\" title=\"made for adsense\" src=\"http:\/\/www.whoisandrewwee.com\/images\/blog0702\/adsense-theme.jpg\" \/><\/p>\n<p>Many of these templates are available freely and you can locate them by googling for &#8220;blog adsense theme&#8221; or &#8220;blog adsense template&#8221;.<\/p>\n<p>I&#8217;ve seen some newer blogs which have made me raise my eyebrows more than once.<\/p>\n<p>For online marketers seeking to establish yourself (especially if you&#8217;re planning to develop your own product or find joint venture partners), it makes sense to establish a branding blog to build up your reputation and credibility in the marketplace.<\/p>\n<p>What I don&#8217;t understand is why some of these marketers choose to use a &#8220;MFA template&#8221; for their branding blog.<\/p>\n<p>This will hurt you because you&#8217;re working very hard to bring visitors to your blog and then sending them away when they click on a link which probably earns you $0.02 to about $0.50 (for Internet Marketing).<\/p>\n<p>It would make more sense (and make for better income generation) to bring visitors to your branding blog, present them with quality content, build a relationship and aim for a higher value activity like product development or entering into a joint venture.<\/p>\n<p>Starting out with a overt monetization template also subconsciously send out the message to your visitors that you&#8217;re pushing short term income generation (with your 10 visitors a day), rather than focusing on building readership.<\/p>\n<p>A branding blog represents your online presence, and every element on your blog, presents a facet that presence to readers, customers and ultimately in the long term, your friends and allies.<\/p>\n<p>Managing that relationship effectively will go a long way in ensuring your online longevity.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bloggers take note, there&#8217;re 2 basic types of blogs: Branding blogs Monetization blogs Branding blogs: Build either your personal brand or a product\/service brand. An example of this could be high-end gaming peripheral manufacturer Razer&#8217;s blog or this blog which focuses on blogging, affiliate marketing and traffic generation. On the other hand, you have &#8220;Monetization [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[24],"tags":[1772,95,1767,532,1792],"_links":{"self":[{"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/posts\/298"}],"collection":[{"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/comments?post=298"}],"version-history":[{"count":0,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/posts\/298\/revisions"}],"wp:attachment":[{"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/media?parent=298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/categories?post=298"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/tags?post=298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}