{"id":318,"date":"2007-04-02T13:01:53","date_gmt":"2007-04-02T05:01:53","guid":{"rendered":"http:\/\/www.whoisandrewwee.com\/social-traffic\/social-traffic-basics-identifying-the-usual-suspects\/"},"modified":"2007-04-02T13:01:53","modified_gmt":"2007-04-02T05:01:53","slug":"social-traffic-basics-identifying-the-usual-suspects","status":"publish","type":"post","link":"http:\/\/whoisandrewwee.com\/social-traffic\/social-traffic-basics-identifying-the-usual-suspects\/","title":{"rendered":"Social Traffic Basics: Identifying The Usual Suspects"},"content":{"rendered":"
When you’re planning a social traffic campaign, I’d put the longevity (long tail) of the campaign as a higher priority compared to just the spike in short term traffic you’ll experience.<\/p>\n
One way to effectively orchestrate you campaign is to identify the key groups, one of which you’ll one to influence and one which you’ll get little or no leverage from.<\/p>\n
Influencers<\/strong>: will punch way above their weight. As opinion leaders the inclusion of your URL on their blog or web post could potentially send tens of thousands scurrying to your site.<\/p>\n On the other hand, you’ll want to avoid excessively using the Herd<\/strong> crowd. They’ll tend to parrot what the influencers say, and have little leverage themselves.<\/p>\n Again, the quality<\/em> measure is much more important than just the quantity<\/em> of people you’re able to reach out to.<\/p>\n