{"id":33,"date":"2006-07-22T10:32:18","date_gmt":"2006-07-22T02:32:18","guid":{"rendered":"http:\/\/whoisandrewwee.com\/?p=33"},"modified":"2006-07-22T10:35:43","modified_gmt":"2006-07-22T02:35:43","slug":"poor-usability-singtel","status":"publish","type":"post","link":"http:\/\/whoisandrewwee.com\/business-20\/poor-usability-singtel\/","title":{"rendered":"Poor usability, Singtel!"},"content":{"rendered":"

I am quite disappointed.<\/p>\n

Even the prize of a Motorola V3X cell phone doesn’t alleviate my dissatisafaction with “Asia’s leading communications group with operations and investments in more than 20 countries and territories around the world”<\/p>\n

I went to my favourite page at http:\/\/home.singtel.com\/consumer\/msg_center\/internet_sms.asp<\/a> intending to send a SMS out to a friend.<\/p>\n

I noticed that soon all Internet SMS users (which let you send free SMS to Singtel users) will need to register.<\/p>\n

As a sweetener, they’re giving out Motorola cell phones<\/p>\n

Not bad, I’m thinking.<\/p>\n

I get to the registration page and guess what I see.<\/p>\n

\"Singtel<\/p>\n

Looks pretty ok, you might say.<\/p>\n

Until you get to “Agreement between you and SingTel Mobile”<\/p>\n

This contains the terms and conditions for use of the service.<\/p>\n

Pretty standard you might say.<\/p>\n

Being a careful guy, I scroll down to read the t&c, especially if there might be charges involved.<\/p>\n

I’m squinting at the three line display.<\/p>\n

I scroll down. and read more.<\/p>\n

I scroll down. and read more.<\/p>\n

I scroll down. and read more.<\/p>\n

I scroll down. and read more.<\/p>\n

I scroll down. and read more.<\/p>\n

I scroll down. and read more.<\/p>\n

I scroll down. and read more.<\/p>\n

Does this never end?<\/p>\n

My eyes are watering from staring at the miniscule text.<\/p>\n

Frustrated, I copy the entire block of text and paste it in my text editor.<\/p>\n

Turns out it’s about three pages. My word count rates it as 1012 words.<\/p>\n

I contribute regularly to article directories and my articles run 400-500 words.<\/p>\n

This is like reading 2 articles on screen real estate equivalent to my mobile phone.<\/p>\n

It’s take about 200 taps on the scrollbar to read the entire message.<\/p>\n

What’s the deal, SingTel?<\/p>\n

Usability should be one of the key considerations.<\/p>\n

Some things that could be done to improve this:<\/p>\n