{"id":363,"date":"2007-05-26T02:01:22","date_gmt":"2007-05-25T18:01:22","guid":{"rendered":"http:\/\/www.whoisandrewwee.com\/podcasts\/friday-podcast-episode-6-content-personalization-and-relevance-for-profit\/"},"modified":"2007-05-26T02:01:22","modified_gmt":"2007-05-25T18:01:22","slug":"friday-podcast-episode-6-content-personalization-and-relevance-for-profit","status":"publish","type":"post","link":"http:\/\/whoisandrewwee.com\/podcasts\/friday-podcast-episode-6-content-personalization-and-relevance-for-profit\/","title":{"rendered":"Friday Podcast Episode 6: Content Personalization and Relevance for Profit"},"content":{"rendered":"<p>In this episode of the Friday Podcast, we look at shaping your content to draw relevant traffic and monetize the traffic.<\/p>\n<p class=\"audioplayer_container\"><span style=\"display:block;padding:5px;border:1px solid #dddddd;background:#f8f8f8\" id=\"audioplayer_1\">Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version <a href=\"http:\/\/www.adobe.com\/shockwave\/download\/download.cgi?P1_Prod_Version=ShockwaveFlash&amp;promoid=BIOW\" title=\"Download Adobe Flash Player\">here<\/a>. You also need to have JavaScript enabled in your browser.<\/span><\/p>\n<p><script type=\"text\/javascript\">AudioPlayer.embed(\"audioplayer_1\", {soundFile:\"aHR0cDovL3dob2lzYW5kcmV3d2VlLmNvbS9wb2RjYXN0cy9XaG9Jc0FuZHJld1dlZS5jb20tZnJpZGF5LXBvZGNhc3Q2Lm1wMw\"});<\/script><\/p>\n<p>For the notes, click &#8220;more&#8221;:<\/p>\n<p><!--more--> <strong>Analystics Resources<\/strong><\/p>\n<ul>\n<li>Awstats<\/li>\n<li>Alexa<\/li>\n<li>Google Analytics<\/li>\n<\/ul>\n<p><strong>Personalization<\/strong><\/p>\n<ul>\n<li>Broad area like weight loss<\/li>\n<li>Personalize it, make it specific<\/li>\n<\/ul>\n<p><strong>Relevance<\/strong><\/p>\n<ul>\n<li>Weight loss older folks &#8211; brittle bones<\/li>\n<li>Weight loss younger folks &#8211; muscle mass<\/li>\n<\/ul>\n<p><strong>Idea Innovation<\/strong><\/p>\n<ul>\n<li>Hair Loss (men) vs Hair Loss (women?)<\/li>\n<li>Beauty Products (women) vs beauty products (men?)<\/li>\n<\/ul>\n<p><strong>Payoffs<\/strong><\/p>\n<ul>\n<li>Relevant content=sticky traffic<\/li>\n<li>Credibility is enhanced<\/li>\n<li>Ability to close transaction also enhanced<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In this episode of the Friday Podcast, we look at shaping your content to draw relevant traffic and monetize the traffic. [Audio clip: view full post to listen] For the notes, click &#8220;more&#8221;:<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[88],"tags":[100,701,700,698,696,697,699],"_links":{"self":[{"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/posts\/363"}],"collection":[{"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/comments?post=363"}],"version-history":[{"count":0,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/posts\/363\/revisions"}],"wp:attachment":[{"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/media?parent=363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/categories?post=363"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/tags?post=363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}