{"id":378,"date":"2007-06-20T18:39:01","date_gmt":"2007-06-20T10:39:01","guid":{"rendered":"http:\/\/www.whoisandrewwee.com\/internet-marketing\/the-apple-iphone-a-case-study-in-eurphoric-marketing\/"},"modified":"2007-06-20T18:39:01","modified_gmt":"2007-06-20T10:39:01","slug":"the-apple-iphone-a-case-study-in-eurphoric-marketing","status":"publish","type":"post","link":"http:\/\/whoisandrewwee.com\/internet-marketing\/the-apple-iphone-a-case-study-in-eurphoric-marketing\/","title":{"rendered":"The Apple iPhone: A Case Study in Eurphoric Marketing"},"content":{"rendered":"
The Apple iPhone has got analysts all pumped up to stratospheric heights, and while it may or may not reach those optimistic projections, it represents a lesson and an opportunity for Internet Marketers.<\/p>\n
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With the impending launch of Apple’s much vaunted iPhone, a hybrid cellphone-computer-mp3 player, on June 29th, optimistic tech analysts like Piper Jaffray’s Gene Munster has said: \u00c3\u00a2\u00e2\u201a\u00ac\u00c5\u201cWe estimate they’ll do $15 billion in revenue with the iPhone<\/strong>, and $13 billion in computer sales (in 2009)\u00c3\u00a2\u00e2\u201a\u00ac\u00c2\u009d<\/p>\n At $500 a piece, that represents 30 million iPhone solds in 2009, coupled with the fact that the yet-to-be-launched iPhone is expected to outsell all Apple’s computers by a factor of $2 billion.<\/p>\n Is the analyst accurate? It’s hard to tell, though most analysts have a track record of being overly optimistic.<\/p>\n It could be seen as a proxy of market sentiment to the new Apple gizmo.<\/p>\n It’ll be a marketing coup for Apple to market it’s new device, dubbed the “Jesus” phone by some at $500-600, considering most cellphones are priced at $100 to $200 now.<\/p>\n Any bad overhangs from Apple’s previous product launches?<\/p>\n Can anyone remember the issue with the Apple iPod Nano cracked screens in 2005<\/a>?<\/p>\n Apple has certainly pulled itself up the ranks with it’s near fantatical brand loyalty.<\/p>\n Looking at the Google Trends chart:<\/p>\n <\/p>\n Search volume could be primed to spike next Friday.<\/p>\n <\/p>\n And Apple’s share price surging from about $60 last December to more than double to $120 per share couldn’t hurt either.<\/p>\n Any Internet Marketer commanding the same level of brand loyalty will certainly do well in the marketplace.<\/p>\n And even if the iPhone market were just half of the projected $15 billion by 2009, there’s certainly lots of scope for affiliate marketers and information marketers out there.<\/p>\n Related links:<\/p>\n -> Free Apple iPod<\/a> [US visitors only<\/em>]<\/p>\n