{"id":378,"date":"2007-06-20T18:39:01","date_gmt":"2007-06-20T10:39:01","guid":{"rendered":"http:\/\/www.whoisandrewwee.com\/internet-marketing\/the-apple-iphone-a-case-study-in-eurphoric-marketing\/"},"modified":"2007-06-20T18:39:01","modified_gmt":"2007-06-20T10:39:01","slug":"the-apple-iphone-a-case-study-in-eurphoric-marketing","status":"publish","type":"post","link":"http:\/\/whoisandrewwee.com\/internet-marketing\/the-apple-iphone-a-case-study-in-eurphoric-marketing\/","title":{"rendered":"The Apple iPhone: A Case Study in Eurphoric Marketing"},"content":{"rendered":"

The Apple iPhone has got analysts all pumped up to stratospheric heights, and while it may or may not reach those optimistic projections, it represents a lesson and an opportunity for Internet Marketers.<\/p>\n

\"apple<\/p>\n

With the impending launch of Apple’s much vaunted iPhone, a hybrid cellphone-computer-mp3 player, on June 29th, optimistic tech analysts like Piper Jaffray’s Gene Munster has said: \u00c3\u00a2\u00e2\u201a\u00ac\u00c5\u201cWe estimate they’ll do $15 billion in revenue with the iPhone<\/strong>, and $13 billion in computer sales (in 2009)\u00c3\u00a2\u00e2\u201a\u00ac\u00c2\u009d<\/p>\n

At $500 a piece, that represents 30 million iPhone solds in 2009, coupled with the fact that the yet-to-be-launched iPhone is expected to outsell all Apple’s computers by a factor of $2 billion.<\/p>\n

Is the analyst accurate? It’s hard to tell, though most analysts have a track record of being overly optimistic.<\/p>\n

It could be seen as a proxy of market sentiment to the new Apple gizmo.<\/p>\n

It’ll be a marketing coup for Apple to market it’s new device, dubbed the “Jesus” phone by some at $500-600, considering most cellphones are priced at $100 to $200 now.<\/p>\n

Any bad overhangs from Apple’s previous product launches?<\/p>\n

Can anyone remember the issue with the Apple iPod Nano cracked screens in 2005<\/a>?<\/p>\n

Apple has certainly pulled itself up the ranks with it’s near fantatical brand loyalty.<\/p>\n

Looking at the Google Trends chart:<\/p>\n

\"apple<\/p>\n

Search volume could be primed to spike next Friday.<\/p>\n

\"apple<\/p>\n

And Apple’s share price surging from about $60 last December to more than double to $120 per share couldn’t hurt either.<\/p>\n

Any Internet Marketer commanding the same level of brand loyalty will certainly do well in the marketplace.<\/p>\n

And even if the iPhone market were just half of the projected $15 billion by 2009, there’s certainly lots of scope for affiliate marketers and information marketers out there.<\/p>\n

Related links:<\/p>\n

-> Free Apple iPod<\/a> [US visitors only<\/em>]<\/p>\n

-> Free Apple TV<\/a> [US visitors only<\/em>]<\/p>\n

-> Free $500 Apple Store gift card<\/a> [US visitors only<\/em>]<\/p>\n","protected":false},"excerpt":{"rendered":"

The Apple iPhone has got analysts all pumped up to stratospheric heights, and while it may or may not reach those optimistic projections, it represents a lesson and an opportunity for Internet Marketers. With the impending launch of Apple’s much vaunted iPhone, a hybrid cellphone-computer-mp3 player, on June 29th, optimistic tech analysts like Piper Jaffray’s […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[22],"tags":[755,754,753,751,752,756],"_links":{"self":[{"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/posts\/378"}],"collection":[{"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/comments?post=378"}],"version-history":[{"count":0,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/posts\/378\/revisions"}],"wp:attachment":[{"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/media?parent=378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/categories?post=378"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/tags?post=378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}