{"id":397,"date":"2007-07-17T21:50:27","date_gmt":"2007-07-17T13:50:27","guid":{"rendered":"http:\/\/www.whoisandrewwee.com\/content-creation\/creating-content-for-traffic-generation-and-profit\/"},"modified":"2007-07-17T21:50:27","modified_gmt":"2007-07-17T13:50:27","slug":"creating-content-for-traffic-generation-and-profit","status":"publish","type":"post","link":"http:\/\/whoisandrewwee.com\/content-creation\/creating-content-for-traffic-generation-and-profit\/","title":{"rendered":"Creating Content For Traffic Generation and Profit"},"content":{"rendered":"

An interesting discussion arose over at PPC Super Affiliate Amit Mehta’s blog<\/a>: Is it easy to create content, which ultimately drives traffic and generates profits, at an attractive price?<\/p>\n

Amit and I are in obvious agreement that niche sites can be very profitable. As Amit notes:<\/p>\n

Yes, $1k-$2k\/month is fairly typical for the amount of revenue that I generate from my content sites just free traffic. Small compared to what I make from PPC from these site, but it\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2s a great source of long term revenues & profits, especially if you continue to add content and get backlinks to your site.<\/em><\/p>\n

That $1k-$2k\/month can grow to $1k\/day, I know one affiliate who have done this in 6 months by ranking high in Yahoo and MSN.
\n<\/em><\/p>\n

Certainly, niche sites can provide nice long tail income, especially if you’ve built a critical mass of niche sites.<\/p>\n

Amit’s experience of talking to one super affiliate: I had a chance to speak with some other very successful super affiliates. I talked to one guy who was running 500 affiliate offers at one time, making $20-$50\/day from each one. WOW!<\/em><\/p>\n

Is fairly typical of a number of Super Affiliates I’ve worked together with.<\/p>\n

But the one limiting factor, especially if you’re not already doing this regularly is:<\/p>\n

How do you generate original and more importantly “sticky” content.<\/p>\n

Tim notes in the comments to Amit’s post:<\/p>\n

Thanks for addressing the issue of content creation. I\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2m curious to know where you are finding writers who work for $5 a page. Most of the eLance article writers I have seen who actually have a good command of English and write well charge a lot more than $5 a page. Maybe I\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2m not negotiating enough.<\/em><\/p>\n

It would be great if you could share your \u00c3\u00a2\u00e2\u201a\u00ac\u00c5\u201cinsider strategies\u00c3\u00a2\u00e2\u201a\u00ac\u00c2\u009d on quality content control and selecting the right people to outsource to. I\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2ve found some great people on eLance, but they\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2re not insanely cheap not do I want to insult them by nickel-and-diming them down to nothing. I think what Amit has said is that if you find someone good, expect to pay them well because they\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2re in pretty high demand.<\/em><\/p>\n

–<\/p>\n

The reality is that you will get what you pay for. Proven<\/strong> quality costs.<\/p>\n

A workaround is to find new guys on sites like elance, workaholics or rent a coder, who’ve yet to establish themselves and might be willing to do quality work on the cheap in order to build some positive feedback.<\/p>\n

If you’re going along this approach, you might like to farm out a batch of 3 articles, and solicit 10-20 freelancers to work on your project. You could then do a ‘survivor’ style elimination and work with your favorite 2-3 writers.<\/p>\n

The important thing to note is that you need to spend time scanning and headhunting quality. You might be really lucky and have a talented freelancer fall into your lap, but it’s not likely to happen.<\/p>\n

In terms of negotiating a good rate, as a business consultant I look at three dimensions when working with a new prospect:<\/p>\n