{"id":441,"date":"2007-09-20T16:20:27","date_gmt":"2007-09-20T08:20:27","guid":{"rendered":"http:\/\/www.whoisandrewwee.com\/payperclick-ppc\/will-google-adwords-quality-score-guidelines-set-trash-affiliate-earnings\/"},"modified":"2007-09-20T16:20:27","modified_gmt":"2007-09-20T08:20:27","slug":"will-google-adwords-quality-score-guidelines-set-trash-affiliate-earnings","status":"publish","type":"post","link":"http:\/\/whoisandrewwee.com\/payperclick-ppc\/will-google-adwords-quality-score-guidelines-set-trash-affiliate-earnings\/","title":{"rendered":"Will Google AdWords Quality Score Guidelines Set Trash Affiliate Earnings?"},"content":{"rendered":"<p>There&#8217;s been quite a bit of debate about how pay-per-click market leader Google AdWords&#8217; <a href=\"https:\/\/adwords.google.com\/support\/bin\/answer.py?answer=46675&amp;hl=en\" title=\"google adwords\" target=\"_blank\">Landing Page and Site Quality Guidelines<\/a> is going to hit PPC affiliates.<\/p>\n<p>Here&#8217;re some of the more hotly debated items from the the AdWords blog post &#8220;<a href=\"http:\/\/adwords.blogspot.com\/2007\/09\/websites-that-may-merit-low-landing.html\" title=\"google adwords\" target=\"_blank\">Websites that may merit low landing page\u00c3\u201a\u00c2\u00a0 quality score<\/a>&#8220;:<\/p>\n<p><em>\u00c3\u201a\u00c2\u00a0Types of websites that will be penalized with low landing page quality scores:<br \/>\n<\/em><\/p>\n<ul>\n<li><em><span style=\"font-weight: bold\">Data collection sites<\/span> that offer free gifts, subscription services etc., in order to collect private information<\/em><\/li>\n<li><em><span style=\"font-weight: bold\">Arbitrage sites<\/span> that are designed for the sole purpose of showing ads<\/em><\/li>\n<li><em><span style=\"font-weight: bold\">Malware sites<\/span> that knowingly or unknowingly install software on a visitor&#8217;s computer<\/em><\/li>\n<\/ul>\n<p><em>If we receive user complaints about ads for the types of websites listed above, the advertisers of those websites may not be allowed to continue running AdWords ads for those websites.<br \/>\n<\/em>&#8212;<\/p>\n<p>&#8220;Data collection sites&#8221; will hit affiliates who use PPC to drive traffic to zip\/email submit type offers or to an opt-in page for a free report.<\/p>\n<p>And who&#8217;s going to file a &#8220;user complaint&#8221;? The visitor? Unlikely. More likely, <!--more-->a competitor who&#8217;s already trawling the adwords results appearing in the SERPs. [Just wait till a &#8220;report poor quality page&#8221; button unceremoniously appears on your Google toolbar&#8230;]<\/p>\n<p>But that&#8217;s not all&#8230;<\/p>\n<p>&#8212;<\/p>\n<p><em>The following types of websites are likely to merit low landing page quality scores and may be difficult to advertise affordably. In addition, it&#8217;s important for advertisers of these types of websites to adhere to our landing page quality <a href=\"https:\/\/adwords.google.com\/support\/bin\/answer.py?answer=46675&amp;hl=en\">guidelines<\/a> regarding unique content.<\/em><\/p>\n<ul>\n<li><em><span style=\"font-weight: bold\">eBook sites<\/span> that show frequent ads or install malware<\/em><\/li>\n<li style=\"font-weight: bold\"><em>&#8216;Get rich quick&#8217; sites<\/em><\/li>\n<li style=\"font-weight: bold\"><em>Comparison shopping sites<\/em><\/li>\n<li style=\"font-weight: bold\"><em>Travel aggregators<\/em><\/li>\n<li><em><span style=\"font-weight: bold\">Affiliates<\/span> that don&#8217;t comply with our <a href=\"https:\/\/adwords.google.com\/support\/bin\/answer.py?answer=14844\">affiliate guidelines<\/a><\/em><\/li>\n<\/ul>\n<p>&#8212;<\/p>\n<p>Do note the use of &#8220;<em>are likely<\/em>&#8221; in term terms above.<\/p>\n<p>It&#8217;s not a guaranteed slap, merely &#8220;likely&#8221;.<\/p>\n<p>In case you missed the affiliate guidelines:<\/p>\n<p><em><strong>Affiliate Policy<\/strong><br \/>\nWe allow affiliates to use AdWords advertising. Please note that we&#8217;ll only display one ad for affiliates and parent companies sharing the same Display URL per search query. We also monitor and don&#8217;t allow the following:<br \/>\n<\/em><\/p>\n<ul>\n<li><em>Redirect URLs: Ads that contain Display URLs that automatically redirect to the parent company.<\/em><\/li>\n<li><em>Bridge Pages: Ads for webpages that act as an intermediary, whose sole purpose is to link or redirect traffic to the parent company.<\/em><\/li>\n<li><em>Framing: Ads for webpages that replicate the look and feel of a parent site.<br \/>\n<\/em><\/li>\n<\/ul>\n<p>&#8212;<\/p>\n<p>So domain redirects, iframes are &#8220;likely&#8221; to go out the window in time too.<\/p>\n<p>Does this have anything to do with Google&#8217;s CPA ads?<\/p>\n<p>The jury is still out, though Geordie observes:<\/p>\n<p><em>Kiss the \u00c3\u00a2\u00e2\u201a\u00ac\u00c5\u201cwork from home and make millions in your lawn-chair\u00c3\u00a2\u00e2\u201a\u00ac\u00c2\u009d sites good-bye. Feed-scraping travel and comparison engines are in for it too by the look of it (bizrate.com anyone?). When you read their affiliate guidelines, it\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2s clear that they\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2re targeting those affiliates using poor direct-linking strategies etc\u00c3\u00a2\u00e2\u201a\u00ac\u00c2\u00a6 not affiliates in general&#8230;<\/em><\/p>\n<p>And an AdWords insider mentioned also on the hitlist:<\/p>\n<p><em>extra long sales-letter style ebook pages due to their not approving of the \u00c3\u00a2\u00e2\u201a\u00ac\u00cb\u0153business model\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2 employed by these advertisers. Looks like judgment day is nigh for those sites too. <\/em><\/p>\n<p>&#8212;<\/p>\n<p>Now before anyone screams or writes a &#8220;Death of AdWords&#8221; report and gives it away or sells it for $7, realize that this directly affects the landing page.<\/p>\n<p>I&#8217;m assuming if you&#8217;re planning to be in Internet Marketing for the long-haul, you&#8217;d have had a solid business plan in place and focused on creating a credible site, rather than a single HTML page hosted on a $2.99 .com domain&#8230;<\/p>\n<p>It&#8217;s an interesting evolution to see Google&#8217;s developers working towards developing more human-like algorithmns.<\/p>\n<p>Although the content scoring metrics might seem crude now (and probably a few genuine content sites might end up as collateral damage), smart marketers will focus on building a solid content site and using PPC to drive traffic and convert them to an offer on the &#8220;backend&#8221;, that&#8217;s the difference between a &#8216;speed dating\/speed seduction&#8217; type deal, rather than the old &#8216;wine-and-dine&#8217; to build a long lasting (business) relationship.<\/p>\n<p>If you&#8217;ve been focusing on building a long term business, neither this nor any future development should derail any plans you might&#8217;ve had. If you didn&#8217;t, you&#8217;d be scrambling to do some quick fixes till the next announcement&#8230;<\/p>\n<p>Taking a longer term view, content creators and copywriters could see their cachet increase significantly as more site owners beef up their content.<\/p>\n<p>&#8220;Death of AdWords?&#8221; Hardly.<\/p>\n<p>This latest development will merely be a blip in affiliate earnings, if at all.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There&#8217;s been quite a bit of debate about how pay-per-click market leader Google AdWords&#8217; Landing Page and Site Quality Guidelines is going to hit PPC affiliates. Here&#8217;re some of the more hotly debated items from the the AdWords blog post &#8220;Websites that may merit low landing page\u00c3\u201a\u00c2\u00a0 quality score&#8220;: \u00c3\u201a\u00c2\u00a0Types of websites that will be [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[90],"tags":[1769,940,837,512,939],"_links":{"self":[{"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/posts\/441"}],"collection":[{"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/comments?post=441"}],"version-history":[{"count":0,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/posts\/441\/revisions"}],"wp:attachment":[{"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/media?parent=441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/categories?post=441"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/tags?post=441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}