{"id":453,"date":"2007-10-03T21:03:02","date_gmt":"2007-10-03T13:03:02","guid":{"rendered":"http:\/\/www.whoisandrewwee.com\/search-engine-optmization-seo\/seo-for-the-new-google-yahoo-msn\/"},"modified":"2007-10-04T10:13:10","modified_gmt":"2007-10-04T02:13:10","slug":"seo-for-the-new-google-yahoo-msn","status":"publish","type":"post","link":"http:\/\/whoisandrewwee.com\/search-engine-optmization-seo\/seo-for-the-new-google-yahoo-msn\/","title":{"rendered":"SEO For the NEW Google \/ Yahoo! \/ MSN"},"content":{"rendered":"

Affiliate Summit co-founder Shawn Collins<\/a> has kindly put up the presentations from the recent (and inaugural) Affiliate Summit London.<\/p>\n

\"wil<\/p>\n

Seer Interactive’s Wil Reynolds<\/strong><\/p>\n

One of the presenters, Seer Interactive’s Wil Reynolds didn’t fail to shine as always with his “SEO For the New Google \/ Yahoo! \/ MSN” presentation (somewhat wordy, but chock full of content as usual).<\/p>\n

No word yet on whether Shawn will have the videos up, but you can download Wil’s presentation PDF<\/a>.<\/p>\n

Here’s what you might have missed:<\/p>\n

\"wil<\/p>\n

An evolution of search engine ranking strategies from past to present. From the early days of meta tag keyword stuffing to the evolution to linkbaiting \/ sticky content now.<\/p>\n

Wil’s advice?<\/p>\n

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\nDrop the tech-focused hard approaches to SEO and adopt a human-relevant relevancy approach, and the focus on business revenue (and ultimately, profit) should stand you in good stead too.<\/p>\n

\"wil<\/p>\n

The relevancy theme should be no surprise, with a theme-based approach making for a tight silo approach to site construction (building on the hierarchical vs spoke site architecture<\/a> Wil spoke about during Affiliate Summit East earlier in the year)<\/p>\n

Assets too will play a vital part in your site ranking strategy. Think relevance and providing value to visitors and readers:<\/p>\n

\"wil<\/p>\n

If you need a primer on assets, check out my earlier post “Building Your Internet Marketing Asset Base<\/a>”<\/p>\n

\"wil<\/p>\n

Besides building your assets, you need to know how to effectively utlize them as well, this is where your skill as a marketer and a social networker (the human interaction side of Web2.0) comes in.<\/p>\n

What I found particularly was this heatmap Wil included:<\/p>\n

\"wil<\/p>\n

You might not be able to see this, but assuming the heatmap is labelled from hot (the most popular) to the coolest, in order of popularity, the hottest are:<\/p>\n