{"id":465,"date":"2007-10-21T16:44:19","date_gmt":"2007-10-21T08:44:19","guid":{"rendered":"http:\/\/www.whoisandrewwee.com\/payperclick-ppc\/new-ppc-marketers-must-overcome-these-challenges\/"},"modified":"2007-10-21T16:44:19","modified_gmt":"2007-10-21T08:44:19","slug":"new-ppc-marketers-must-overcome-these-challenges","status":"publish","type":"post","link":"http:\/\/whoisandrewwee.com\/payperclick-ppc\/new-ppc-marketers-must-overcome-these-challenges\/","title":{"rendered":"New PPC Marketers Must Overcome These Challenges…"},"content":{"rendered":"
As I’m working with PPC Super Affiliate Amit Mehta<\/a> on our Super Affiliate Accelerator<\/a> project, I’ve stumbled on a number of challenges that new PPC marketers are going to face, and have developed some workarounds for them. Plus new PPC marketers can get free AdWords traffic too.<\/p>\n Which PPC Ebook Should I Buy?<\/strong><\/u><\/p>\n The first challenge, PPC marketers will face is the plethora of PPC ebooks (primarily focused on AdWords) out there. There’s a large number of PPC-focused forums and affiliate marketing forums with large PPC sub-sections.<\/p>\n So which do you choose?<\/p>\n Before buying anything, I’d suggest time checking out the AdWords Help Center<\/a> and reading the Inside AdWords blog<\/a>. (They’re both FREE<\/strong>).<\/p>\n As you know, I buy just about every Internet marketing product out there and a number of AdWords “Insider” ebooks merely rehash the content contained with the Help Center.<\/p>\n So save your $47 (use it for your PPC costs instead) and check out the resources, the Google AdWords team has provided for free…<\/p>\n Can I Test Google AdWords For Free?<\/strong> <\/u><\/p>\n If you’re new to using paid traffic, you might have a slight phobia as I did (as I’ve been using free social traffic generation methods to bring traffic to my sites). But here’s a way to get free adwords traffic.<\/p>\n There’s a number of free AdWords coupons<\/strong> out there (so you can have a free PPC trial if you choose to).<\/p>\n You can google for “$25 AdWords Coupon”, “$35 AdWords coupon”, “$50 AdWords coupon” and “$100 AdWords coupon” (which seems to be the denomination that these coupons come in).<\/p>\n They aren’t always available though, but your web hosting account normally comes with some credits.<\/p>\n Ok, The Traffic Has Come In. But Not The Profits!<\/strong><\/u><\/p>\n Now here’s the challenge for new PPC marketers:<\/p>\n One key realization that PPC Super Affiliates<\/strong> are using (and that I’m starting to get a handle on) is to have a detailed game plan in mind<\/strong>. Among the points, your “PPC business plan” needs to contain:<\/p>\n As you can see, the strategy<\/strong> is more important <\/em>than the action <\/strong>in any PPC Campaign.<\/p>\n The problem is that most new PPC marketers will logon to AdWords and “figure things out”, typing whatever comes to mind, rather than have a set plan.<\/p>\n That’s just like going to war without a game plan and shooting at anything that moves…Good luck…<\/p>\n If you engage in pointless actions, like submitting a 50,000 keyword list which is irrelevant and untargeted to your traffic, it WILL NOT convert, even if you’re paying $0.01 per click.<\/p>\n Having a game plan is very essential or having someone show you their game plan is critical to your success.<\/p>\n\n
\n