{"id":493,"date":"2007-12-12T22:40:36","date_gmt":"2007-12-12T14:40:36","guid":{"rendered":"http:\/\/www.whoisandrewwee.com\/payperclick-ppc\/leaving-las-vegas\/"},"modified":"2007-12-12T22:45:09","modified_gmt":"2007-12-12T14:45:09","slug":"leaving-las-vegas","status":"publish","type":"post","link":"http:\/\/whoisandrewwee.com\/payperclick-ppc\/leaving-las-vegas\/","title":{"rendered":"Leaving Las Vegas…And PPC Classroom Live!"},"content":{"rendered":"
It’s been more than a week since I left Las Vegas after attending Anik Singal and Jeremy Palmer’s PPC Classroom Live.<\/p>\n
So the question is “Was it worth a 20+ hour plane ride each way?”<\/p>\n
Certainly a resounding YES!<\/strong><\/p>\n I got to meet a bunch of great people and the stellar cast of speakers presented great content. Now it’s a matter of hunkering down and putting some of those ideas into practise.<\/p>\n The turnout was very respectable with the room filled to the gills…<\/p>\n <\/p>\n It was great to hear how Anik took one of his info product sites, added CPA offers to it and have it generated $42,000+ to date this year.<\/p>\n <\/p>\n Andrew Wee and Anik Singal<\/strong><\/p>\n Just as you’re seeing a convergence of search marketing and PPC marketing, I believe the worlds of info marketing and lead generation\/affiliate marketing are going to draw closer in the coming year.<\/p>\n <\/p>\n Andrew Wee, Kirt Christensen, Greg Cesar<\/strong><\/p>\n I look to Kirt Christensen <\/strong>as one of the pioneers in Internet Marketing, together with his partner, Terry Dean.<\/p>\n It was certainly illuminating to hear about his strategies for positioning yourself as a PPC management agency and it was pretty impressive hearing about some of the biggest Internet marketers he manages PPC campaigns for.<\/p>\n Greg Cesar <\/strong>is someone who’s in my mastermind and this was the first opportunity I got to meet him. It was refreshing to hear about some of his unconventional approaches to affiliate marketing, and he talked about how he uses one media channel (still untapped by almost all internet marketers) to go gang busters, especially on affiliate offers.<\/p>\n If anything, I am finding that the networking opportunity far outweighs the learning from the content sessions. I met Andre Chaperon who was top affiliate for the PPC Classroom promotion, Ryan Kaltman (AKA “Magic Ryan”, the Rich Jerk’s business partner). Ryan’s like a ball of energy and having him show gross YouTube videos during a posh dinner certainly breaks the monotony of it all. (plus some unmentionables which I’ll not go into here…)<\/p>\n After working on a number of projects, I finally got to meet up with my business partner, PPC Super Affiliate Amit Mehta<\/a>.<\/p>\n <\/p>\n Greg Cesar, Amit Mehta, Andrew Wee<\/strong><\/p>\n If you have caught Amit’s Affiliate Summit East presentation, then you know that Amit delivers 110% on his content.<\/p>\n His keynote speech and presentation at PPC Classroom Live were no exception…<\/p>\n One thing that newer internet marketers fail to grasp is the mindset element, and there’s an overemphasis on the tactical elements (eg. landing pages, keyword lists, quality score). If you take a step back, you’d realize that the business systems and mindset are what makes you the mega bucks…<\/p>\n <\/p>\n Simon Leung, Andrew Wee<\/strong><\/p>\n Simon Leung’s changed his look from his avatar, so here’s how he looks now.<\/p>\n I was pretty jet lagged, so I had to crash during his talk.<\/p>\n <\/p>\n Andrew Wee, Ros Gardner <\/strong><\/p>\n