We are all familiar with the Internet Marketing millionaire success drill.<\/p>\n
Further refinements include:<\/p>\n
Sounds simple, <\/em>doesn’t it?Step-by-step success should come in a month, shouldn’t it?<\/p>\n Then why do 90% of affiliates never make a sale<\/strong><\/em> (aside from perhaps buying from their own affiliate link if it’s permitted)? I was wondering the same till I analyzed my business strategy.<\/p>\n Here’s what my analysis showed. Shockingly, most do not teach the third sales technique. Perhaps they’ve had the sales technique ingrained and they’ve neglected to mention this technique.<\/p>\n Here’re the two sales techniques that almost everyone teaches. This sells the functions of the product or service.<\/em> You buy a car, it has 4 wheel and an engine. Does it work? Does it work in sales? This is higher up the sales chain. A car provides convenience, luxury, social status for it’s owner. Benefits-based selling means the product benefits it’s potential owner in some way.<\/em> A comparison of features\/function-based selling versus benefits-based selling<\/strong><\/p>\n You need to have an understanding of your product in order to sell it successfully.<\/p>\n How will an xbox360’s series of blinking graphics and home theater sound improve the game players leisure time? However, I’ve found that the most interesting and effective sales technique<\/strong> is the third sales technique, because it:<\/p>\n If there is interest, the third sales technique will be covered.<\/p>\n Do leave a comment.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" We are all familiar with the Internet Marketing millionaire success drill. Drive Internet traffic to your site Convert traffic into sales Crosssell and upsell complementary products Further refinements include: Increase traffic Increase conversion rate Sounds simple, doesn’t it?Step-by-step success should come in a month, shouldn’t it? Then why do 90% of affiliates never make a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[22],"tags":[],"_links":{"self":[{"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/posts\/52"}],"collection":[{"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/comments?post=52"}],"version-history":[{"count":0,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/posts\/52\/revisions"}],"wp:attachment":[{"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/media?parent=52"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/categories?post=52"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/tags?post=52"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nWhy do these 95% conversion rate items on affiliate networks like Clickbank and Commission Junction NEVER<\/strong> translate to a sale on YOUR<\/strong> site? Or maybe just one<\/strong> or two<\/strong> sales?<\/p>\n
\nIt’s lies mainly in the failure of the sales technique.
\nThere are three types<\/strong> of sales techniques<\/strong>.
\nA lot of people only<\/strong> teach two types<\/strong>.
\nIn fact, the business and Internet Marketing courses will teach both types.<\/p>\n
\nIs it because they choose not to teach you the third sales technique<\/strong>?
\nI’d like to think they’d want<\/em> to help you increase your sales.<\/p>\n
\nThey work and are the foundation of many sales programs.<\/p>\n\n
\nIt’s a ‘functional’ approach.<\/p>\n
\nThe car brings you from your home to your office.
\nYou can carry groceries in the trunk of your car.
\nYou can go on vacations, driving to distant locations in your car.
\nA car is great, isn’t it?<\/p>\n
\nSure, it does.
\nYou buy an iPod, you can to listen to music.
\nYou go to a restaurant, you get a steak.
\nYou go to the theater, you watch a movie.
\nIt’s very WYSIWYG (What you see if what you get).<\/p>\n
\nSure, it does.
\nMost people sell based on this technique.
\nIt’s the most basic sales technique and people do buy based on features and functions.<\/p>\n\n
\nYou’re selling benefits, what does the product do for the client?<\/p>\n
\nEating at a top-rated restaurant where it’s almost impossible to get reservations MEANS you have sufficient influence and social status to get it.<\/p>\n
\nWould you benefit from purchasing an Internet Marketing product if it meant your business would grow very large, you would have more free time, and you didn’t even have to touch your business anymore?
\nIf you did, you’d certainly buy into the benefits-based selling model.<\/p>\n\n
\n
\nOnce these have been detailed in a clear manner and presented to the client, they’re much more likely to buy.<\/p>\n\n