Here’s a quick quiz.<\/p>\n
Remember…<\/p>\n
Just the other night, I got the answer…Ricky who?<\/p>\n
Exactly!<\/p>\n
If you’re using the social web, or mass media (the bigger subset which social media is a part of), you’re subject to constantly being in the spotlight and branding and promoting yourself to stay in the spotlight and create mindshare and ultimately marketshare.<\/p>\n
I was reading Ricky’s wiki entry and his life seems to stop in 2006 with an 8 month concert tour ending abruptly due to a lack of advertising.<\/p>\n
So in lieu of constantly paying for advertising costs if you’re using Pay-Per-Click traffic, social marketers will instead be banking in their social cachet<\/a>.<\/p>\n There’s a thread going Stephanie Agresta’s blog, that after “Video killed the radio star” that the “YouTube will kill the Video star<\/a>“.<\/p>\n Which is one of the phenoms you’ll see going around that Internet stars like Winelibrary TV (guru is a bad word in my book) expert Gary Vay-Ner-Chuk<\/a>! and iJustine<\/a> AKA Justine Ezarik and Lisa Nova<\/a> (Lisa parlayed a series of spoofs on YouTube into appearing on MadTV<\/a>)<\/p>\n The buzz exists as long as you continue to build your brand and social momentum, else you could end up as the next LonelyGirl or LonelyGuy.<\/p>\n In the meantime, enjoy Lisa Nova’s re-enactment of 300!<\/p>\n