If you weren’t already aware, Alexa just instituted an update to their rankings – with pretty dramatic changes for many websites out there.<\/p>\n
A case in point: My blog’s 3 month ranking had been 70,655\u00c2\u00a0 (still captured at Mark Wielgus’ Top 100 blog rankings<\/a>)\u00c2\u00a0 – it’s now 157,638.<\/p>\n How an update can revise your website position by 80,000 positions is beyond me.<\/p>\n But that’s not the end of the goodness in store.<\/p>\n Mark’s 45n5<\/a> website has gone from 27,961 to\u00c2\u00a0 89,002 (a difference of 61,000 places)<\/p>\n The blogosphere’s most recognized ProBlogger<\/a> Darren Rowse’s rating has been revised from 3,797\u00c2\u00a0 to 12,917 .<\/p>\n Which makes you wonder if these numbers are being pulled out of a hat…Given that a number of advertising-related monetization strategies use (in my opinion, outdated) metrics like Alexa – somebody out there is going to be hurting from this latest change.<\/p>\n Don’t get me wrong, I don’t suffer from web stats\/analytics OCD, though I like to look at these numbers to get a rough gauge of a site’s credibility. So what happens if a metric like Alexa is shot to pieces?<\/p>\n I suspect this move only speeds the migration of people to alternative metric services like Quantcast<\/a> and Compete<\/a> which seem to give more accurate traffic snapshots.<\/p>\n My advice all this time, that monetization is a better metric than traffic or page rank or (fill in your favorite) rank still holds true.<\/p>\n Now if 45n5’s Mark will remove Alexa from his ranking criteria and replace it with something else…<\/p>\n","protected":false},"excerpt":{"rendered":" If you weren’t already aware, Alexa just instituted an update to their rankings – with pretty dramatic changes for many websites out there. A case in point: My blog’s 3 month ranking had been 70,655\u00c2\u00a0 (still captured at Mark Wielgus’ Top 100 blog rankings)\u00c2\u00a0 – it’s now 157,638. How an update can revise your website […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[48],"tags":[925,100,1308,154,1165,263,1307,1309,1785],"_links":{"self":[{"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/posts\/581"}],"collection":[{"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/comments?post=581"}],"version-history":[{"count":0,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/posts\/581\/revisions"}],"wp:attachment":[{"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/media?parent=581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/categories?post=581"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/tags?post=581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}