{"id":713,"date":"2008-12-24T14:43:05","date_gmt":"2008-12-24T06:43:05","guid":{"rendered":"http:\/\/www.whoisandrewwee.com\/?p=713"},"modified":"2008-12-24T14:43:05","modified_gmt":"2008-12-24T06:43:05","slug":"new-twitter-analytics-tool-mr-tweet-debuts-and-a-review","status":"publish","type":"post","link":"http:\/\/whoisandrewwee.com\/social-networking\/new-twitter-analytics-tool-mr-tweet-debuts-and-a-review\/","title":{"rendered":"New Twitter Analytics Tool &#8211; Mr Tweet Debuts and a Review"},"content":{"rendered":"<p>I saw Heather Paulson <a title=\"heather paulson\" href=\"http:\/\/twitter.com\/HeatherPaulsons\/statuses\/1074610555\" target=\"_blank\">twitter<\/a> about <a title=\"mr tweet\" href=\"http:\/\/mrtweet.net\" target=\"_blank\">MrTweet<\/a> yesterday and decided to check it out.<\/p>\n<p>One of the potential pitfalls about Twitter is to make a snap judgement that the more followers you have, the better position you&#8217;re in. While this might be true in some cases, I think twitter followers are just like any other type of online traffic &#8211; quality massively outweighs quantity any day of the week.<\/p>\n<p><img loading=\"lazy\" src=\"http:\/\/whoisandrewwee.com\/images\/blog0812\/jonathan-miller.jpg\" alt=\"jonathan miller\" width=\"450\" height=\"130\" \/><\/p>\n<p>That&#8217;s one of the reasons why the new Twitter tools which <!--more-->leverage on the Twitter API can provide a picture about the twitter users following you. This can be an instrumental tool if you&#8217;re building a community and\/or establishing your brand purely through the web.<\/p>\n<p>The API-based tools can help you go below the surface to dig out details about your followers.<\/p>\n<p>MrTweet is a recently launched tool which lets you identify:<\/p>\n<ul>\n<li>Influencers in your network: people who have pull<\/li>\n<li>My followers I am not following (you probably want to follow some of these people back)<\/li>\n<\/ul>\n<p>In addition the tool provides useful metadata such as:<\/p>\n<ul>\n<li>The number of tweets published each day<\/li>\n<li>and a key attribute &#8220;<strong>Reciprocity<\/strong>: Usually follows back&#8221; or it&#8217;s variant &#8220;Frequently replies to non-follows&#8221;<\/li>\n<\/ul>\n<p>I&#8217;ll be the first to admit that I don&#8217;t follow everyone who follows me because I do my best to read every tweet that appears in my update. That&#8217;s the whole point of social networking, isn&#8217;t it?<\/p>\n<p>I am not sure that someone who follows 6,000 other users is going to read every update. That could take more than 24 hours a day. In my books, there is an element of &#8220;social networking dishonesty&#8221; if you&#8217;re following people whom you have no real interest in.<\/p>\n<p><img loading=\"lazy\" src=\"http:\/\/whoisandrewwee.com\/images\/blog0812\/twitter.jpg\" alt=\"twitter\" width=\"194\" height=\"144\" \/><\/p>\n<p>It may or may not factor into MrTweet&#8217;s ranking algorithmn, although I found that the following:follower ratio is usually. Someone who is following 82 twitter users, has 1,803 followers (with a ratio of 21.98) like copywriter <a title=\"marlon sanders\" href=\"http:\/\/twitter.com\/marlonsanders\" target=\"_blank\">Marlon Sanders<\/a> tends to be a genuine twitter, compared to someone who is merely gaming the system.<\/p>\n<p>&#8211;<\/p>\n<p>Is social networking vulnerable to &#8220;social engineers&#8221; or &#8220;black hat social marketers&#8221; gaming the system? For sure, but analytics tools will help you suss out the smart marketers from the rest of the pack. From there it&#8217;s building the bridge to forging a real life relationship that is going to pay the big dividends.<\/p>\n<p>&#8211;<\/p>\n<p>Competitive intelligence tip: MrTweet functions on an open system, no passwords or logins are required. This means that you could type: <a href=\"http:\/\/mrtweet.net\/report\/(twitter\" rel=\"nofollow\">http:\/\/mrtweet.net\/report\/(twitter<\/a> username) and gain insight into how effectively personalities or marketers are using the system.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I saw Heather Paulson twitter about MrTweet yesterday and decided to check it out. One of the potential pitfalls about Twitter is to make a snap judgement that the more followers you have, the better position you&#8217;re in. While this might be true in some cases, I think twitter followers are just like any other [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[72],"tags":[1535,1536,1804,92,1377],"_links":{"self":[{"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/posts\/713"}],"collection":[{"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/comments?post=713"}],"version-history":[{"count":0,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/posts\/713\/revisions"}],"wp:attachment":[{"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/media?parent=713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/categories?post=713"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/tags?post=713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}