{"id":735,"date":"2009-02-04T22:52:16","date_gmt":"2009-02-04T14:52:16","guid":{"rendered":"http:\/\/www.whoisandrewwee.com\/?p=735"},"modified":"2009-02-04T22:52:16","modified_gmt":"2009-02-04T14:52:16","slug":"anatomy-of-a-viral-video","status":"publish","type":"post","link":"http:\/\/whoisandrewwee.com\/video-marketing\/anatomy-of-a-viral-video\/","title":{"rendered":"Anatomy Of A Viral Video"},"content":{"rendered":"<p>What&#8217;s not to like about viral videos?<\/p>\n<p>They attract tons of traffic.<\/p>\n<p>Aside from minor content creation\/editing costs, the production cost is minimal.<\/p>\n<p>Video is getting hot.<\/p>\n<p>&#8211;<\/p>\n<p>On the negative side:<\/p>\n<p>Video viewers tend to be click happy and might click on the next &#8220;related video&#8221; before finishing yours.<\/p>\n<p>They might not be motivated to head to an external link\/website to take action.<\/p>\n<p>Even if they do click on the link, they might not be qualified to participate in the CPA or affiliate offer.<\/p>\n<p>&#8211;<\/p>\n<p>When video marketing is done right, however, it can get you more bang for your buck, compared to any other PPC or SEO\/SEM campaign. National coverage, including appearances on shows like Conan, Ellen, Oprah could be in the cards.<\/p>\n<p>Witness the video which made its appearance early last year Sammy Stephen&#8217;s minimall rap:<\/p>\n<p>Here is the original version with about 3.8 million plays:<\/p>\n<p>[youtube]http:\/\/www.youtube.com\/watch?v=FJ3oHpup-pk[\/youtube]<\/p>\n<p>Some elements which made this a success:<\/p>\n<ul>\n<li>A catchy electrosynth drum machine background track<\/li>\n<li>An interesting host\/performer (check out Sammy&#8217;s bug-eyed look)<\/li>\n<li>Kitschy elements (whether you find it funny\/humorous or just so plain bad that it&#8217;s good)<\/li>\n<\/ul>\n<p>What I think works in its favor is the Sammy&#8217;s personality and the fact that he&#8217;s having fun with it.<\/p>\n<p>As is apparent in his appearance on Fox 6 WBRC:<\/p>\n<p>[youtube]http:\/\/www.youtube.com\/watch?v=FbmVVOHa5BI[\/youtube]<\/p>\n<p>Now after watching that, aren&#8217;t you a little curious to check out his mini-mall?<\/p>\n<p>Else Simon might have something to say about that:<\/p>\n<p>[youtube]http:\/\/www.youtube.com\/watch?v=r3Uux__e5aw&amp;NR=1[\/youtube]<\/p>\n<p>It&#8217;s difficult to predict what the impact of a single video will be. However, there&#8217;re lots of examples to take a leaf out of and test.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What&#8217;s not to like about viral videos? They attract tons of traffic. Aside from minor content creation\/editing costs, the production cost is minimal. Video is getting hot. &#8211; On the negative side: Video viewers tend to be click happy and might click on the next &#8220;related video&#8221; before finishing yours. They might not be motivated [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[70],"tags":[1574,1573,1572,1802,249],"_links":{"self":[{"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/posts\/735"}],"collection":[{"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/comments?post=735"}],"version-history":[{"count":0,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/posts\/735\/revisions"}],"wp:attachment":[{"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/media?parent=735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/categories?post=735"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/tags?post=735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}