{"id":74,"date":"2006-08-21T18:29:42","date_gmt":"2006-08-21T10:29:42","guid":{"rendered":"http:\/\/www.whoisandrewwee.com\/74\/kill-santa-an-internet-marketing-story\/"},"modified":"2006-08-21T18:32:28","modified_gmt":"2006-08-21T10:32:28","slug":"kill-santa-an-internet-marketing-story","status":"publish","type":"post","link":"http:\/\/whoisandrewwee.com\/internet-marketing\/kill-santa-an-internet-marketing-story\/","title":{"rendered":"Kill Santa: an Internet Marketing story"},"content":{"rendered":"

When’s the best time to go into Internet Marketing some ask.<\/p>\n

Anytime.<\/p>\n

But<\/strong> if you’d want to capitalize on huge masses of people, rabid for products, and willing to shell out top dollar for products and services, you can’t get better than special events, celebrations and holidays.<\/p>\n

The Olympics and World Cup are way past (with some racking in revenue in the tens of thousands off affiliate marketing) and retailers rejoice as the year-end shopping comes about.<\/p>\n

For some retailers, more than half their annual revenue could come from the Christmas shopping season alone<\/strong>, so there’s adequate time to do strategic planning to capitalize on the business opportunities.<\/p>\n

We can’t kill Santa, but we can sure make a killing at Christmas.<\/strong><\/p>\n

How fantatical are the consumers? Consider Zach Comm’s (son of Adsense guru Joel Comm) post on: Bionicle – A Fan Critiques the New Sets<\/a>.
\nFanatically loyal fans can make and<\/strong> break the market.<\/p>\n

Put toys and Christmas together and you have a lucrative market.
\nTo succeed however, you’d need to do accurate research to position yourself for success.<\/p>\n

Here’re some suggestions:<\/p>\n