{"id":804,"date":"2009-07-20T17:49:14","date_gmt":"2009-07-20T09:49:14","guid":{"rendered":"http:\/\/www.whoisandrewwee.com\/?p=804"},"modified":"2009-07-21T22:04:39","modified_gmt":"2009-07-21T14:04:39","slug":"hasoffers-product-review","status":"publish","type":"post","link":"http:\/\/whoisandrewwee.com\/affiliate-marketing\/hasoffers-product-review\/","title":{"rendered":"HasOffers Affiliate Network Software Product Review"},"content":{"rendered":"
Note: This is a paid product review<\/span> of the HasOffers affiliate network software.<\/p>\n Owning your own affiliate networks sounds like the perfect gig to many new affiliates – you sign up a couple of merchants\/advertisers, find affiliates from blogs and forums, then recruit them, matchmake affiliates to offers and collect the difference. That is, if you can afford the $10,000 or so that it takes to get started on an affiliate tracking platform like DirectTrack.<\/p>\n Unfortunately, things aren’t as simple, especially since there’s a whole lot that goes on behind the scenes than just emailing\/calling advertisers\/affiliates and signing them up.<\/p>\n <\/p>\n And on the affiliate network platform, there’s a new player on the scene, Adapp (which is a sister company of the Tatto Media affiliate network), which has developed an affiliate network tracking software, HasOffers<\/a>.<\/p>\n HasOffers has 3 tiers of service, from a free solution to an enterprise grade solution costing $799 per month (as of the time of writing).<\/p>\n At least one affiliate I know, Josh Todd, has built his affiliate network, TriFoxMedia<\/a>, on the HasOffers platform.<\/p>\n HasOffers Service Offers<\/strong><\/p>\n Here’re the 3 grades of offers:<\/p>\n Up to 250,000 Clicks per Month Up to 500,000 Clicks per Month Unlimited Click Volume –<\/p>\n Although the 250,000 clicks that the free solution may seem like a lot, you can expect to see your network hit it’s quote pretty quickly, especially if affiliates are promoting offers on social media, PPC, PPV or media buying. A fledgling network with a handful of experienced affiliates would likely hit the clickcap within a week or maybe two.<\/p>\n If you’re new to this, probably the free version is a good option to test drive the platform, and you’ll eventually find yourself upgrading to the professional or enterprise version as your revenue justifies the expenditure.<\/p>\n –<\/p>\n So what does HasOffers do?<\/strong><\/p>\n If you’ve used other affiliate management software, you’ll find the Web-based HasOffers to be an easy software to work with. The software has a distinctly lead generation\/CPA-slant to it, so if you’re inclined toward CPA affiliate marketing, this could be an ideal solution.<\/p>\n With a couple of mouse clicks, you’ll be able to add affiliate offers, create offers, recruit and manage affiliates. The interface has a number of features which makes it easy to work with advertisers you recruit, or if you choose to, to cross publish CPA offers from networks, with features like loading an email suppression lists and loading tracking pixels to offers.<\/p>\n The stats reporting options are pretty robust, with the ability to track stats on an hourly and daily basis, as well as letting you keep tabs on referrals, conversions and commissions.<\/p>\n In terms of paying affiliates, HasOffers is able to generate reports, which can then be uploaded to PayPal’s MassPay system, allowing you to pay hundreds (or even thousands) of affiliates easily.<\/p>\n –<\/p>\n Who’s the Ideal HasOffers User?<\/strong><\/p>\n While marketers planning to start their own lead gen based business will find HasOffers to be a comprehensive tracking platform, they might also want to consider getting an email communications tool, such as a self-hosted or third party email service provider, to communicate with affiliates in their system. Also as the network scales, PayPal might not be the ideal payment provider, as making large numbers of payments via PayPal might trigger an “account review” process by the payment provider. Eventually, you might need to set up a merchant account with a offline or online bank such as Wells Fargo.<\/p>\n In recent weeks, HasOffers has beefed up its geo-targeting functionality, allowing network owners to blocks affiliates from specific offers or advertisers. This can help maintain lead quality within the network.<\/p>\n The HasOffers team seems to be continually developing the platform, having released an advertiser API (application programming interface) so advertisers can pull their stats from the system. Affiliates already have API access.<\/p>\n –<\/p>\n\n
\nFree Subdomain (ie: yournetwork.hasoffers.com)
\nChat and Email Support
\n99.5% SLA guaranteed uptime<\/p>\n\n
\n<\/strong><\/li>\n<\/ul>\n
\nAccess to all features within HasOffers
\nCustom Application Domain (ie: http:\/\/www.yournetwork.com<\/a>)
\nCustom Tracking Domain (ie: yourtracking.com)
\nCustom Branded Layout
\nChat and Email Support plus 5 Phone Tickets
\nData Migration of offers, advertisers and affiliates
\n99.8% SLA guaranteed system uptime<\/p>\n\n
\nUnlimited Access to all features within HasOffers
\nUnlimited Chat, Email and Phone Support
\nAdvanced Data Migration of Offers, Advertiser and Affiliates
\nCustom Application Domain
\nCustom Tracking Domain
\nUnlimited Storage Space
\nCustom Branded Layout by our Graphics Team
\nDedicated Server Resources for Increased Performance
\nIncreased Storage Limits
\n99.8% SLA guaranteed system uptime<\/p>\n