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<\/p>\nWhen it comes to your marketing arsenal, words can be your most powerful weapon when it comes to getting killer results when you’ve launched a marketing campaign. Unfortunately, too many marketers take a step in the wrong direction and instead kill their leads with poorly developed content.<\/p>\n
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I was reading through some of the newer business\/marketing blogs and articles\/content posted on the social networks, and the content out there is pretty incredible. “IncrediBAD<\/strong>” to pick a pop cultural reference.<\/p>\n There’re 2 components that go into good content – style and substance.<\/p>\n Most readers will intuitive recognize substance – when they read, listen or watch something and they learn something interesting, informative, or have better awareness of a topic – whether it’s weight loss, online dating, or a new hobby.<\/p>\n So some writers have gone the whole hog when it comes to providing factual information – practically vomitting a boatload of facts about a product or service, but massively failing when it comes to organizing the information in an easy-to-understand manner.<\/p>\n That’s where style comes in.<\/p>\n Adapting your content to your audience means you can present the same set of facts differently to different audiences – whether they’re newbies or familiar with your topic.<\/p>\n “Getting into the head” of your prospect can help you craft and shape your marketing message – whether it’s intentended to inform (if your prospect is early in the sales cycle), or convert (if your prospect is about to make a buying decision) – so you’re ultimately growing your business.<\/p>\n –<\/p>\n If you’re not sure what should go into your marketing message, or how you should shape it, it’s probably a sign that you don’t understand your prospect yet, especially if you’re in a new niche.<\/p>\n Going back to the research phase, looking up questions\/convos in forums focused on your niche, looking up Wiki entries and Yahoo! Answers may seem like drudge work.<\/p>\n But if you do it right, and are able to craft your message for maximum conversion, it’ll mean you’ll be able to kill it with content.<\/p>\n","protected":false},"excerpt":{"rendered":" When it comes to your marketing arsenal, words can be your most powerful weapon when it comes to getting killer results when you’ve launched a marketing campaign. Unfortunately, too many marketers take a step in the wrong direction and instead kill their leads with poorly developed content. I was reading through some of the newer […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[22],"tags":[1810,1766],"_links":{"self":[{"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/posts\/813"}],"collection":[{"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/comments?post=813"}],"version-history":[{"count":0,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/posts\/813\/revisions"}],"wp:attachment":[{"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/media?parent=813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/categories?post=813"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/whoisandrewwee.com\/wp-json\/wp\/v2\/tags?post=813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}